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Best Sales Automation Software

Sales Automation Software is a category of tools that automate repetitive sales tasks like follow-ups, data entry, and lead routing. They are used by sales teams that want to spend more time selling and less on admin.

More about Sales Automation Software

On this page you can browse and compare the best Sales Automation Software options side by side by features, pricing, integrations, and verified user reviews. Use the list below to shortlist the tools that best match your workflow, requirements, and budget.

Sales Automation Software Compared

Compare the 10 most relevant Sales Automation Software options on price, free trial and deployment.

Sales Automation Software comparison: starting price, free trial, free plan, API and deployment
Product Starting price Free trial Free plan API Deployment
Amplemarket AI sales platform combining verified contact data, intent signals, and… $600 Cloud Based
Yesware Sales engagement that lives in your inbox $19 Cloud Based
Gong Revenue AI OS that captures customer conversations and turns them… Custom Cloud Based
Groove AI-powered sales engagement and activity capture, fully integrated into the… Contact sales for a quote Cloud Based
Salesforce Sales Cloud AI-powered CRM for managing leads, pipeline, forecasting, and closing more… $25 Cloud Based
Reply.io AI-powered sales engagement platform for multichannel outreach, prospecting, and meeting… from $59 Cloud Based
HubSpot Sales Hub AI-powered sales software for pipeline management, prospecting, and closing deals… $20/mo per seat billed monthly, or from $7/mo per seat billed annually Cloud Based
Salesloft AI-powered revenue orchestration platform for sales engagement, deal management, and… Custom Cloud Based
Smartlead AI-powered cold email platform for sales teams and agencies running… $39 Cloud Based
Clari The Predictive Revenue System: See and Act on Every Revenue… Custom Cloud Based

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15 Best Sales Automation Software Options

Showing 21 - 15 of 15 products

AI-powered sales engagement platform for multichannel outreach across email, calls, SMS, and LinkedIn.

Klenty is a cloud-based sales engagement platform that helps B2B sales teams automate and personalize outbound prospecting across email, phone, SMS, and LinkedIn. Headquartered in Palo Alto, California, with a product team in Chennai, India, Klenty serves more than 5,000 customers worldwide. The platform combines AI-driven cadence building, account research, and email deliverability tools with a proprietary dialer infrastructure, letting sales development reps and account executives spend less time on manual list building and follow-ups and more time on live conversations.

Klenty integrates natively with CRMs such as Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics, syncing calls, emails, and engagement data automatically. Additional capabilities include AI call coaching, live call transcription, voicemail drop, A/B testing, and detailed analytics dashboards. Klenty offers a 14 day free trial with no credit card required, and paid plans are billed quarterly or annually.

Read Klenty Reviews

Agentic AI Platform for Revenue Teams

Outreach is a sales engagement and revenue orchestration platform built for B2B sales, marketing, and revenue operations teams. Founded in 2014 and headquartered in Seattle, Washington, the company helps sellers plan and execute multi-channel outreach across email, calls, and social touches through automated sequences, while tracking every prospect interaction in one workspace.

The platform layers agentic AI on top of this workflow, offering research, personalization, meeting prep, and deal agents that act on a seller's behalf, alongside conversation intelligence, coaching, and AI-assisted forecasting. Outreach integrates with Salesforce, Microsoft Dynamics 365, Gmail, Outlook, Slack, and Zoom, and is used by enterprise teams at companies such as Zoom, Snowflake, Databricks, and Siemens.

Read Outreach Reviews

AI-powered platform for B2B lead sourcing, email personalization, and multichannel outreach.

Overloop is an AI-powered sales prospecting and cold outreach platform built for B2B sales and marketing teams. Formerly known as Prospect.io, it helps users find decision-makers in a database of over 450 million contacts, verify email addresses, and automatically draft personalized cold emails using AI that reads each prospect's website and social profiles. Campaigns can combine email and LinkedIn outreach in a single sequence, with automatic follow-ups and a unified inbox for replies.

The platform also includes a Chrome extension for pulling leads from LinkedIn and Sales Navigator, email warmup tools to protect deliverability, visual workflow automation, and campaign analytics covering opens, clicks, replies, and bounces. Overloop is sold on per-seat monthly pricing across Starter, Growth, and Enterprise plans, each with a monthly credit allowance, and integrates with Salesforce, HubSpot, Pipedrive, Slack, and Zapier.

Read Overloop Reviews

n8n

AI agents and workflows you can see and control

n8n is a powerful AI workflow automation platform built for technical teams that need more control than traditional no-code tools provide. It lets users design AI agents and business automations visually while still adding JavaScript or Python wherever deeper customization is needed. With 500+ integrations, custom API connections, and support for self-hosting, it is ideal for developers, IT operations, security teams, DevOps, sales ops, and enterprises that want to connect AI models to real business systems safely. Its biggest value is transparency: every step of the workflow is visible, traceable, and controllable on the canvas, making it easier to build production-ready automations with human-in-the-loop approvals, guardrails, and evaluations. Whether prototyping backend workflows, building RAG systems, or operationalizing AI across departments, n8n gives the flexibility of code with the speed of a visual builder. Read n8n Reviews

AI-native sales engagement platform that runs inside Gmail and Outlook for full-cycle sellers

Mixmax is an AI-native sales engagement platform that runs inside Gmail and Outlook, helping sales, customer success, and recruiting teams manage email outreach, meetings, and follow-ups without leaving their inbox. Its three core modules, Inbox Copilot, Meeting Copilot, and Engagement Copilot, cover email tracking, inbox triage, meeting preparation and recaps, and multi-channel sequences across email, LinkedIn, and SMS. Founded in 2014 and based in San Francisco, Mixmax serves more than 10,000 revenue teams worldwide.

The platform includes one-click meeting scheduling, AI-assisted email composition, interactive email content such as polls and surveys, and two-way Salesforce integration alongside 40 plus other native integrations. Teams can automate follow-up sequences, track opens and clicks in real time, and view engagement analytics from a single dashboard. Mixmax offers a free plan, a 14-day free trial of its paid Copilots, and enterprise-grade security including SOC 2 Type II and HIPAA compliance.

Read Mixmax Reviews

Sales Automation Software Buyer's Guide

The Sales Automation Software market has widened quickly, which makes knowing where to start harder than the decision itself. This guide covers what it does, the capabilities worth checking, and how to compare a shortlist.

What is Sales Automation Software?

Sales Automation Software helps teams handle the scheduling, records and invoicing that sales automation work generates without stitching together general purpose tools. In practice the gain is consistency, because everyone works from the same record instead of a personal copy of it. Good options are approachable on day one and still adequate a year later, which is a harder balance than it sounds.

Key features to look for in Sales Automation Software

Requirements vary, though most credible Sales Automation Software products offer the capabilities below.

  • Records and profiles built around sales automation work
  • Scheduling and capacity planning
  • Workflow stages matching how sales automation operations actually run
  • Invoicing and payment handling
  • Document storage and compliance records
  • Customer and contact communication
  • Reporting on the measures that matter in sales automation work
  • Role based access for different staff types

Benefits of using Sales Automation Software

When the match is good, the outcomes people describe are:

  • Workflows that match sales automation operations instead of a generic process
  • Less adaptation of general purpose software to a specialist job
  • Records and terminology that fit the field
  • Compliance and record keeping handled in one place
  • Reporting on measures that are actually relevant

Who uses Sales Automation Software?

Sales Automation Software is used by owners and managers in sales automation work, administrative staff, and the frontline teams delivering it. Company size is a weaker signal than workflow match when judging whether an option suits you.

How to choose the right Sales Automation Software

These are the practical considerations when comparing Sales Automation Software:

  • How closely the workflow matches your own sales automation operation
  • Whether sector specific compliance requirements are covered
  • The size of operation the product is genuinely designed for
  • Data migration from whatever you use today
  • How responsive the vendor is to requests specific to this field

Shortlist two or three and trial each against real work rather than a prepared demo. Involve whoever will use it daily, since day to day usability decides adoption more often than the feature comparison does.

How much does Sales Automation Software cost?

Pricing is typically monthly per user or per site, with bands tied to scale. Specialist products often cost more than general purpose alternatives, which reflects a narrower market rather than a worse deal. Work out cost at your projected volume, not your current one, and confirm the quoted tier includes what you require.

FAQs of Sales Automation Software

Sales Automation Software exists to run the admin behind sales automation work, from records and bookings through to billing and compliance evidence.

You can use a general tool, but you will rebuild the sales automation parts by hand that Sales Automation Software covers out of the box.

Sales Automation Software products are often designed around a particular scale, so ask directly what size of sales automation operation the typical customer runs.

Before committing to Sales Automation Software, get specifics on what it imports from your existing sales automation data and what you will re enter by hand.

Expect monthly per user or per location pricing for Sales Automation Software, with a premium over generic tools that reflects the smaller sales automation market.

Evaluate Sales Automation Software against actual sales automation work and let the eventual daily users lead that trial.