Best Email Marketing Software

Emma by Marigold is an email marketing and automation platform that helps organizations create, send, and analyze branded email and SMS campaigns. It includes a drag and drop editor, audience segmentation, a visual automation builder with branching workflows, landing pages, signup forms, and real time reporting with A/B testing. The platform also offers AI powered Smart Features such as Smart Send, Smart Subject, and Smart Recommendations to optimize send times, subject lines, and content quality. Emma is built primarily for higher education, nonprofits, government agencies, franchises, sports and fitness organizations, and travel and hospitality brands.

The platform includes brand controls such as template locking, an approval dashboard, and subaccounts for managing multiple departments or chapters under one account. Emma integrates with CRM and ecommerce systems including Salesforce, HubSpot, Microsoft Dynamics 365, Shopify, and Blackbaud Raiser's Edge. It is HITRUST and SOC 2 certified, and higher tiers add single sign on, custom user permissions, and cross subaccount audience sharing. Support includes email and phone assistance, with priority phone support on the top tier.

Flodesk is a cloud based email marketing platform built for small business owners, creators, and solopreneurs who want polished, on brand emails without design skills. It offers a drag and drop email builder with patented layout technology, designer made templates, workflow automation, audience segmentation, landing pages, opt in forms, and pop ups. Flodesk also includes Flodesk Checkout, which lets users sell digital products, subscriptions, and services with built in sales pages and payment processing.

The platform is known for flat, predictable pricing rather than per subscriber fees on its legacy plans, though new signups since December 2025 are billed on subscriber based tiers. Flodesk integrates natively with Shopify and connects to thousands of other apps through Zapier and Pabbly. It is web based only, with no dedicated desktop or mobile apps, and support is provided by email rather than phone or live chat.

Substack is a publishing platform that lets writers, podcasters, and video creators send newsletters directly to subscribers' inboxes and get paid through built in subscriptions. Every post is delivered as an email and also published on a customizable web page, with support for free and paid tiers, podcasts with automatic RSS distribution, native video hosting, and live streaming. Creators keep ownership of their content and subscriber list, and can export their data at any time.

The platform is free to use for publishing, with no monthly fee and no subscriber limit. Substack earns revenue only when a creator charges for subscriptions, taking a 10 percent cut of that revenue in addition to standard Stripe payment processing fees. Built in discovery tools, including recommendations, Notes, and category leaderboards, help publications find new readers without external marketing tools.

Mailjet is a cloud based email platform that combines marketing email campaigns with transactional email delivery in one account. It offers a drag and drop email editor, AI assisted content creation, contact segmentation, marketing automation workflows, and A/B testing for marketers, alongside a RESTful Email API, SMTP relay, and webhooks for developers. Teams can collaborate on the same email in real time and preview how campaigns render across major inbox providers before sending.

The platform is used by small businesses, startups, and larger teams that need reliable email deliverability for order confirmations, password resets, and newsletters. Mailjet is owned by Sinch, a Stockholm based cloud communications company, and was originally founded in Paris, France in 2010. Pricing is based on monthly email sending volume rather than contact list size on its paid plans, and it offers a permanently free tier with no credit card required.

Sender is an email marketing and marketing automation platform built for small businesses, ecommerce stores, and growing companies. It provides a drag and drop email builder, prebuilt templates, audience segmentation, and automation workflows for tasks like welcome sequences, abandoned cart emails, and transactional messages. The platform also includes SMS marketing, popups and signup forms, and a landing page builder, letting users manage email and text campaigns from one dashboard. Sender reports high deliverability and integrates with WordPress, WooCommerce, Shopify, PrestaShop, and Zapier.

Sender offers a Free Forever plan covering up to 2,500 subscribers and 15,000 emails per month with no credit card required. Paid plans, Standard and Professional, remove Sender branding and add SMS messaging, unlimited templates, A/B testing, and priority support, with pricing scaling by contact count and monthly send volume. An Enterprise plan adds dedicated account management, SSO, and custom service level agreements for larger organizations.

Drip is an email and SMS marketing automation platform built specifically for ecommerce businesses. It connects to store platforms like Shopify, WooCommerce, and BigCommerce to sync customer, order, and product data, then uses that behavioral data to power automated workflows such as welcome series, abandoned cart recovery, post purchase follow up, and win back campaigns. The platform includes a visual workflow builder with conditional logic, dynamic customer segmentation, and onsite campaigns like popups and quizzes.

Pricing is based on the number of active contacts in an account, and every paid plan includes the full feature set with no functionality locked behind higher tiers. Drip offers a 14 day free trial that does not require a credit card. It is aimed at small to mid sized ecommerce merchants and marketing teams who want behavior driven automation without switching between multiple point tools.

Campaign Monitor is an email marketing platform owned by Marigold that helps businesses design, send, and track email campaigns. It offers a drag and drop email builder, prebuilt templates, audience segmentation, and a visual customer journey designer for building automated email sequences triggered by subscriber behavior such as purchases or signups. The platform also supports transactional emails, SMS marketing, and signup forms for growing an audience, along with real time analytics dashboards for tracking opens, clicks, and engagement.

The product is aimed at small businesses, marketing teams, and agencies, and it connects with e-commerce and CRM tools such as Shopify, WordPress, and Salesforce, plus broader automation through Zapier. Agencies get a client management dashboard with template sharing across sub accounts. Campaign Monitor is cloud based and accessed entirely through a web browser, with plans that scale in price based on contact list size and required send volume.

Beehiiv is a newsletter and email marketing platform built by former Morning Brew employees to help creators, businesses, and media companies publish, grow, and monetize email newsletters. It combines an email editor, a website and landing page builder, subscriber management, segmentation, and analytics in one system, and it also generates a companion website and reader app for every publication so content lives beyond the inbox.

Beyond sending campaigns, Beehiiv offers built in growth tools such as a referral (Boosts) program and a recommendation network, plus monetization features including paid subscriptions with a 0% platform take rate, digital products, and an ad network that matches publishers with sponsors. It supports automations, surveys and polls, A/B testing, and an AI writing assistant, and provides API access and webhooks for custom integrations.

AWeber is an email marketing platform built for small businesses, solopreneurs, and creators. It provides tools to build email lists, design campaigns with a drag and drop editor, automate follow up sequences, and create landing pages and signup forms without needing a developer. The platform includes AI powered writing and subject line tools, RSS triggered emails for publishing blog or podcast content automatically, and behavioral automation that reacts to subscriber actions.

Beyond core email sending, AWeber supports ecommerce features such as Stripe based payment collection, subscriber tagging and segmentation, and integrations with over 750 third party apps including Shopify, WordPress, PayPal, and Zapier. It offers a permanent free plan for up to 500 subscribers, along with paid Lite, Plus, and Unlimited tiers for larger lists, plus 24/7 customer support through live chat, email, and phone.

Moosend is an email marketing and marketing automation platform, now part of Constant Contact, used by over 100,000 businesses worldwide. It offers a drag and drop email builder, a large library of pre-built templates, landing page and subscription form creation, audience segmentation, and workflow based marketing automation. The platform also includes AI powered content generation tools, real time analytics with click heatmaps and geolocation data, product recommendations for ecommerce, and transactional email delivery through an SMTP server or API.

Moosend connects to third party tools such as Shopify, WooCommerce, WordPress, Magento, and Salesforce natively, and to over 1,000 additional apps through Zapier. It provides a public REST API for developers to manage lists, subscribers, segments, and campaigns programmatically. Moosend does not offer a permanent free plan, but new users get a 30 day free trial with full Pro features for up to 1,000 contacts and no credit card required. Paid plans scale by contact count.