Best Social Customer Service Software

Freshdesk, by Freshworks, is a cloud based helpdesk and ticketing platform that helps support teams manage customer conversations across email, chat, phone, and social channels from one place. It automatically categorizes, prioritizes, and routes tickets, offers a self service knowledge base, and includes Freddy AI features such as an AI Copilot that drafts replies and summarizes conversations, and AI agents that can resolve routine requests automatically.

Freshdesk is sold in three main tiers, Growth, Pro, and Enterprise, priced per agent per month, plus a multi-channel Freshdesk Omni option. There is a permanent free plan for up to two agents for six months and a 14-day free trial with full feature access. The platform integrates with over 1,200 apps including Google Workspace, Slack, Microsoft Teams, and Shopify.

HubSpot Service Hub is a customer service platform built on the HubSpot CRM that combines a shared inbox, ticketing, live chat, knowledge base, and customer feedback surveys in one workspace. Its AI-powered help desk includes intelligent ticket routing, SLA tracking, phone support with IVR call flows, and a Customer Agent feature that can answer questions using help center content around the clock.

Service Hub is offered in four tiers: a Free plan for up to 2 users, Starter, Professional, and Enterprise, all priced per seat per month and billed annually. Professional and Enterprise add conditional SLAs, customer journey analytics, skill-based routing, and require one-time onboarding fees of $1,500 and $3,500. Because Service Hub shares HubSpot's CRM, it integrates natively with Marketing Hub, Sales Hub, and Content Hub.

Zendesk is a customer service platform providing ticketing, messaging, live chat, and AI-powered support tools used by businesses of many sizes. Its Support Team plan focuses on email ticketing, while the Suite Team, Suite Professional, and Suite Enterprise plans add omnichannel routing, a knowledge base, app building, and increasingly advanced AI agents and automation as pricing rises per agent per month.

Add-ons like Copilot, workforce engagement tools, and a contact center module are billed separately from the core seat price. Zendesk offers a 14-day free trial with access to Suite Professional features and no credit card required. The company serves startups through large enterprises with a large marketplace of integrations and apps.

Sprinklr is a unified customer experience management (Unified-CXM) platform built for large organizations and enterprises. It brings together social media management, customer service, marketing campaign orchestration, and social listening/insights into a single AI-powered system, letting teams manage conversations and content across 30+ digital and social channels from one console.

The platform uses a shared AI engine and data layer across all its products, offering features like AI copilots, automated agents, sentiment analysis, and omnichannel contact center tools. Sprinklr serves major global brands such as Microsoft, Ford, Uber, and Samsung, and pricing is customized per organization through direct sales consultation rather than published self-serve tiers.

Sprout Social is a cloud-based social media management platform that helps businesses publish content, engage with customers, and analyze performance across networks like Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X. Its Smart Inbox consolidates messages and comments from every connected profile into one stream, while AI Assist helps teams draft captions, replies, and reports faster.

The platform also offers social listening, competitor benchmarking, sentiment analysis, and review management for businesses that need deeper brand intelligence. Sprout Social is built for teams of any size, from small marketing departments to large agencies and enterprises managing many social profiles, with tiered plans that unlock more automation, reporting, and API access at higher levels.

Hootsuite is a social media management platform that lets businesses schedule and publish posts, manage a unified inbox for messages and comments, and track analytics across networks like Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest from one dashboard. It includes AI-powered tools for caption writing, best-time-to-post recommendations, and trend detection, along with social listening for brand monitoring and competitive benchmarking.

Built for teams of all sizes, Hootsuite supports approval workflows, message routing, and custom reporting to help marketing and customer care teams collaborate efficiently. It connects with over 100 third-party apps and integrations, and offers a 14 day free trial with no credit card required.

Salesforce Platform, formerly known as Force.com, is a platform-as-a-service that lets developers and admins build custom business applications on top of Salesforce's infrastructure. It combines low-code tools such as Lightning App Builder for page layouts and Flow Builder for process automation with pro-code options using Apex, Lightning Web Components, and REST/SOAP APIs. Built-in capabilities include data security, sharing rules, reporting, mobile access, and integration with the wider Salesforce ecosystem.

Pricing is quoted per user per month and billed annually. Entry-level access for custom app building starts at a lower per-seat rate, with a higher-priced tier adding AI-assisted development capabilities, and further editions scaling up to enterprise-grade features and support. Because Salesforce restructures its editions periodically and quotes vary by contract, organizations should confirm current tier names and prices directly with Salesforce before purchasing.