Best Sales Automation Software

Amplemarket is an all-in-one AI sales platform that helps B2B teams find, engage, and close customers. It combines a database of over 200 million verified contacts with real-time buying intent signals, so reps can see who is job-hunting for new roles, visiting a website, or engaging on social media. Its Duo Copilot AI agent researches prospects and drafts personalized multichannel sequences across email, LinkedIn, phone, and voice, while a built-in deliverability suite keeps outbound emails out of spam folders.

Founded in San Francisco, Amplemarket is used by sales development reps, account executives, founders, and RevOps teams at growth-stage and mid-market companies. It integrates natively with Salesforce, HubSpot, and Pipedrive, and connects to thousands of other apps through Zapier and its REST API. Plans range from a published Startup tier to custom Growth and Elite packages for larger teams.

Yesware is a sales engagement platform that works as an add-on inside Gmail and Microsoft Outlook, letting sales teams track emails, automate outreach, and manage follow-ups without leaving their inbox. It sends real-time notifications when a recipient opens an email, clicks a link, or views an attachment, and it supports multi-channel campaigns that combine email, phone calls, and LinkedIn touches built from reusable templates.

Teams also use Yesware's built-in meeting scheduler to book calls, run reporting on open and reply rates, and sync activity to Salesforce automatically. An add-on called Prospector gives access to a database of more than 100 million B2B contacts for lead sourcing and contact enrichment. Founded in Boston in 2010, Yesware is now owned by Vendasta and serves more than 6,000 sales teams worldwide.

Gong is a revenue intelligence and conversation analytics platform built for sales, customer success, and revenue operations teams. It automatically records and transcribes calls, video meetings, and emails, then uses artificial intelligence to analyze these customer interactions. The platform highlights deal risk, competitor mentions, and buyer sentiment, helping managers coach reps more effectively and helping leaders forecast revenue with greater accuracy.

Beyond recording, Gong offers tools for pipeline forecasting, sales engagement, and revenue enablement, syncing conversation data with CRM systems like Salesforce. It connects with everyday tools such as Zoom, Microsoft Teams, Slack, and HubSpot, and supports transcription in more than 70 languages. Gong is used by more than 5,000 companies worldwide, mainly in the mid-market and enterprise segments, and its pricing is customized per customer through a sales consultation rather than published as fixed plans.

Groove is a Salesforce-native sales engagement platform that helps revenue teams capture activity, automate outreach, and manage the sales journey in one workspace. It syncs email, calendar, and CRM data automatically, uses AI to draft and personalize outreach emails, and runs multi-channel Flows across email, calls, LinkedIn, and direct mail. Real-time buyer signals and pipeline reporting help managers track deal progress without leaving Salesforce.

Clari acquired Groove in August 2023 and folded it into its Revenue Platform as "Groove by Clari." The product keeps the Groove name and features, but its web app now runs on a Clari subdomain. In December 2025 Clari merged with Salesloft, a competing sales engagement tool, giving the combined company two overlapping products with no announced consolidation date.

Salesforce Sales Cloud is a customer relationship management platform built specifically for sales teams. It centralizes lead, account, contact, and opportunity data in one place, automates repetitive tasks like lead routing and activity logging, and gives managers real time visibility into pipeline health and forecast accuracy through built in reporting and dashboards.

Recently rebranded as Agentforce Sales, the product layers AI agents on top of core sales force automation to help reps prioritize leads, get deal insights, and use conversation intelligence. It is sold in five editions, from Starter Suite through Agentforce 1 Sales, so growing businesses and large enterprises can pick the automation and AI depth that fits their budget. A 30 day free trial is available on most editions.

Reply.io is a sales engagement platform that helps sales teams and agencies automate B2B outreach across email, LinkedIn, calls, SMS, and WhatsApp. It combines a built-in B2B contact database with AI-driven personalization, letting users build multichannel sequences that adapt automatically based on prospect replies and actions rather than fixed scripts.

The platform includes Jason, an AI SDR agent that can source prospects, write sequences, and book meetings in either autopilot or copilot mode. Reply.io also provides deliverability tools such as mailbox warm-up and health monitoring, a unified inbox for replies, detailed reporting, native CRM integrations, and an API for custom workflows, making it suited for founders, sales teams, and agencies running outbound campaigns.

HubSpot Sales Hub is a CRM-based sales platform that helps sales teams manage pipelines, automate outreach, and close deals faster. It combines deal and contact management, email tracking, meeting scheduling, and call tracking in one workspace connected to HubSpot's shared customer data. Reps can run multi-step email sequences, follow guided sales playbooks, and send quotes, while managers track performance with pipeline reporting and AI-assisted forecasting.

Sales Hub is available in Free, Starter, Professional, and Enterprise tiers, priced per seat with lower rates for annual billing. Higher tiers add more pipelines, calling minutes, workflow automation, predictive lead scoring, and conversation intelligence. Professional and Enterprise plans carry a one-time onboarding fee and include a 14-day free trial. The platform integrates with Gmail, Outlook, Slack, and Salesforce, plus thousands of apps in the HubSpot Marketplace.

Salesloft is a revenue orchestration platform that helps B2B sales teams manage the full selling process, from prospecting to closing. It combines multi-channel sales cadences, conversation intelligence, deal management, and AI-driven forecasting into one workspace so sellers and revenue operations teams can prioritize the right accounts and actions. The platform syncs with CRM systems like Salesforce and HubSpot to keep activity and pipeline data up to date automatically.

Founded in 2011 and headquartered in Atlanta, Georgia, Salesloft serves thousands of B2B companies including IBM, Stripe, and 3M, mostly mid-market and enterprise sales organizations. In 2025 Salesloft merged with revenue intelligence company Clari to expand its forecasting and analytics capabilities. Pricing is quote-based, and access is arranged through a sales consultation rather than self-service signup.

Smartlead is a cold email outreach platform built for sales teams, agencies, and GTM engineers running outbound campaigns at scale. It provides unlimited email mailboxes, AI-powered email warmup with dedicated IP infrastructure, and a unified master inbox that consolidates replies from every connected account in one place. Built-in tools handle lead verification, AI-written campaign copy, and inbox placement testing before a campaign goes live.

Beyond email, Smartlead offers lead enrichment through SmartProspect, multi-channel calling through SmartDialer, and dedicated sending servers through SmartInfra. It connects with HubSpot, Salesforce, Pipedrive, Clay, and Zapier, and exposes a REST API with webhooks for custom workflows. Founded in Sydney, Australia in 2022, Smartlead now serves small businesses, agencies, and large enterprises that run high-volume email outreach.

Clari is a revenue orchestration platform that helps B2B sales, marketing, customer success, and finance teams forecast revenue and manage the sales pipeline. Founded in 2012 and based in Sunnyvale, California, Clari automatically captures activity from email, calendars, and calls into the CRM, then uses AI to score deal risk, flag pipeline gaps, and generate forecasts that roll up across teams, regions, and product lines. Customers include Okta, Adobe, Qualtrics, and Dropbox.

The platform brings together forecasting, deal inspection, conversation intelligence, sales engagement, and mutual action plans around a shared revenue database. It connects to Salesforce, HubSpot, Slack, Zoom, and other sales tools through built in integrations and public APIs. Clari is aimed at mid-market and enterprise revenue teams, with quote based pricing and implementation support included.