What is Keap?

Keap is a customer relationship management and automation platform built for small businesses and entrepreneurs. It combines contact management, marketing automation, sales pipeline tracking, appointment scheduling, invoicing, and payment processing into one system. Keap's drag and drop Campaign Builder lets users create automated email and text sequences, lead nurturing workflows, and follow up campaigns triggered by contact activity, tags, or form submissions. The platform also includes landing pages, checkout forms, and an AI content assistant for writing emails and building automations.

Keap is owned by Thryv and serves over 200,000 small businesses. Every subscription includes the full feature set rather than splitting features across tiers, with pricing based on the number of users and contacts. Plans include a dedicated Customer Success Manager, U.S.-based phone support, and 24/7 chat support, and Keap integrates with more than 5,000 third-party apps through native connections and Zapier.

Key Features of Keap

Here are the powerful features that make Keap stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Contact and company management with tags, custom fields, and segmentation
  • Visual drag and drop marketing automation (Campaign Builder)
  • Email marketing with broadcasts, 1:1 sync, and automated sequences
  • Text/SMS marketing including broadcasts and automated messages (U.S.)
  • Sales pipeline management and lead scoring
  • Landing pages, multi-page funnels, and lead capture forms
  • Appointment scheduling synced with Gmail/Outlook
  • Quotes, invoices, and checkout forms with native and third-party payment processing
  • AI Content Assistant and AI Automation Assistant
  • Reporting dashboards and email deliverability health tracking

Keap Pricing

Here are the pricing plans for Keap. Choose the plan that best fits your requirements and budget.

Keap (monthly billing)

$299/month

2 users included, 1,500 contacts included; scales with more users/contacts

Full platform with all CRM, marketing, sales, and automation features included; required implementation fee starting at $500; additional users at extra cost

Keap (annual billing)

$249/month (billed annually)

2 users included, 1,500 contacts included; scales with more users/contacts

Same full feature set as monthly plan, discounted for annual commitment

Keap Specifications

Get a closer look at the technical specifications and system requirements for Keap. Find out if it's compatible with your operating system and other software.

Software Tagline :
All-in-one CRM, marketing automation, and sales platform built for small businesses
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
Available Support :
  • email
  • phone
  • live support
  • training
Integrations :
Integrates with 5,000+ third-party applications including Gmail, Outlook, PayPal, Stripe, Eway, and via native Zapier integration; also offers open API and webhooks for custom connections.
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Keap Videos

Keap Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Keap. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Keap Comparisons

Compare Keap with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

Overall Keap Reviews

Here's our unbiased review of Keap. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Keap Pros and Cons

Keap FAQs

Keap starts at $299 per month billed monthly, or $249 per month billed annually. This includes 2 users and 1,500 contacts, with the full platform's features included. Pricing increases with additional users and contacts, and a required implementation fee starting at $500 applies for onboarding and setup.

Keap does not offer a permanent free plan, but it does offer a free trial that requires no credit card. The trial has limited features, including a cap on email sending, and does not include payments or text messaging.

Yes, for users in the U.S., Keap includes text marketing with a base tier of 500 messages and 100 voice minutes included in the subscription. Higher volume tiers are available as paid add-ons, and 1:1 texting and a dedicated business phone line are available in the U.S. and Canada.

Every Keap subscription includes the full platform: CRM, marketing automation, email marketing, sales pipeline management, appointment scheduling, invoicing and payments, reporting, a dedicated Customer Success Manager, U.S.-based phone support, and 24/7 chat support.

Yes, Keap has a mobile app available in the U.S., Australia, Canada, U.K., and New Zealand, which allows access to contacts, appointments, tasks, and communications, as well as sending appointment links and invoices on the go.

Keap is owned by Thryv, Inc. Keap has been serving small businesses since 2001, formerly under the name Infusionsoft.