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Keap

Verified

All-in-one CRM, marketing automation, and sales platform built for small businesses

CRM Software Lead Nurturing Software
  • Deployment Cloud Based
  • Starting price $299
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Keap?

Keap is a customer relationship management and automation platform built for small businesses and entrepreneurs. It combines contact management, marketing automation, sales pipeline tracking, appointment scheduling, invoicing, and payment processing into one system. Keap's drag and drop Campaign Builder lets users create automated email and text sequences, lead nurturing workflows, and follow up campaigns triggered by contact activity, tags, or form submissions. The platform also includes landing pages, checkout forms, and an AI content assistant for writing emails and building automations.

Keap is owned by Thryv and serves over 200,000 small businesses. Every subscription includes the full feature set rather than splitting features across tiers, with pricing based on the number of users and contacts. Plans include a dedicated Customer Success Manager, U.S.-based phone support, and 24/7 chat support, and Keap integrates with more than 5,000 third-party apps through native connections and Zapier.

Key Features of Keap

Keap lists 10 documented features, including Contact and company management with tags, custom fields, and segmentation, Visual drag and drop marketing automation (Campaign Builder) and Email marketing with broadcasts, 1:1 sync, and automated sequences. The list below covers what the product does rather than how it is marketed.

  • Contact and company management with tags, custom fields, and segmentation
  • Visual drag and drop marketing automation (Campaign Builder)
  • Email marketing with broadcasts, 1:1 sync, and automated sequences
  • Text/SMS marketing including broadcasts and automated messages (U.S.)
  • Sales pipeline management and lead scoring
  • Landing pages, multi-page funnels, and lead capture forms
  • Appointment scheduling synced with Gmail/Outlook
  • Quotes, invoices, and checkout forms with native and third-party payment processing
  • AI Content Assistant and AI Automation Assistant
  • Reporting dashboards and email deliverability health tracking

Keap Pricing

Keap lists one plan, at $299.

Keap

$299

per month

Free Trial

Single plan billed monthly; this is the starting rate on the contact based pricing slider and it includes 2 user licenses.

Keap Specifications

Keap is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Tagline:
All-in-one CRM, marketing automation, and sales platform built for small businesses
Deployment:
  • Cloud Based
Billing cycle:
monthly
Desktop:
  • Web App
Mobile:
  • iOS
  • Android
Languages:
english
Built for:
  • Freelancers
  • Startups
  • SMEs
Support channels:
  • Email
  • Phone
  • Live Support
  • Training
Integrations:
Integrates with 5,000+ third-party applications including Gmail, Outlook, PayPal, Stripe, Eway, and via native Zapier integration; also offers open API and webhooks for custom connections.
Product URL:
https://keap.com
Public API:
Yes
Free trial:
Yes
Runs in a browser:
Yes
Free plan:
No
Customisable:
Yes

Keap Videos

Keap Screenshots

Keap screenshot 1

Alternatives of Keap

Other CRM Software products listed on SocialAtoZ, each with its own pricing and feature detail to compare against Keap.

Less Annoying CRM

Simple, affordable CRM for small businesses with one plan and no hidden fees

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Microsoft Dynamics 365

AI powered CRM and ERP applications from Microsoft for sales, service, marketing, and operations

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monday CRM

AI-first CRM software for sales teams to manage leads, pipelines, and customer relationships

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Nimble

Simple, smart CRM for small business teams using Microsoft 365 or Google Workspace

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Keap Comparisons

Side by side comparisons of Keap against 3 other CRM Software options listed here.

Keap
Less Annoying CRM
VS
Keap
Microsoft Dynamics 365
VS
Keap
monday CRM
VS

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Keap FAQs

Keap starts at $299 per month billed monthly, or $249 per month billed annually. This includes 2 users and 1,500 contacts, with the full platform's features included. Pricing increases with additional users and contacts, and a required implementation fee starting at $500 applies for onboarding and setup.

Keap does not offer a permanent free plan, but it does offer a free trial that requires no credit card. The trial has limited features, including a cap on email sending, and does not include payments or text messaging.

Yes, for users in the U.S., Keap includes text marketing with a base tier of 500 messages and 100 voice minutes included in the subscription. Higher volume tiers are available as paid add-ons, and 1:1 texting and a dedicated business phone line are available in the U.S. and Canada.

Every Keap subscription includes the full platform: CRM, marketing automation, email marketing, sales pipeline management, appointment scheduling, invoicing and payments, reporting, a dedicated Customer Success Manager, U.S.-based phone support, and 24/7 chat support.

Yes, Keap has a mobile app available in the U.S., Australia, Canada, U.K., and New Zealand, which allows access to contacts, appointments, tasks, and communications, as well as sending appointment links and invoices on the go.

Keap is owned by Thryv, Inc. Keap has been serving small businesses since 2001, formerly under the name Infusionsoft.