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GoHighLevel

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All-in-one CRM and marketing automation platform for agencies and businesses

CRM Software
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  • Deployment Cloud Based
  • Starting price $97
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is GoHighLevel?

GoHighLevel (also known as HighLevel or GHL) is an all-in-one CRM and marketing automation platform built primarily for marketing agencies, local service businesses, and independent consultants. It combines contact and pipeline management with funnel and website building, email and SMS marketing, appointment scheduling, workflow automation, reputation management, and payment collection in a single system, reducing the need for multiple separate software subscriptions.

The platform supports unlimited contacts and users on all plans and offers white-label capabilities that let agencies resell the software under their own branding through SaaS Mode. Additional AI-powered tools include conversational AI, voice AI, and content generation. GoHighLevel charges usage-based fees for SMS, email, and calling on top of its subscription tiers, and offers a 14-day free trial with no credit card required.

Key Features of GoHighLevel

GoHighLevel lists 10 documented features, including Contact and pipeline management (CRM), Sales funnel and website builder and Email and SMS marketing automation. The list below covers what the product does rather than how it is marketed.

  • Contact and pipeline management (CRM)
  • Sales funnel and website builder
  • Email and SMS marketing automation
  • Workflow automation with visual drag-and-drop builder
  • Appointment scheduling and calendars
  • Reputation management and review requests
  • Multi-channel conversation inbox (SMS, Messenger, Instagram DM, WhatsApp, live chat)
  • Invoicing and payment collection
  • White-label SaaS reselling mode
  • Conversational and voice AI tools

GoHighLevel Pricing

GoHighLevel lists 3 plans, from $97 to $497.

Starter

$97

per month

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Monthly billing rate for smaller businesses and solo marketers; 3 sub-accounts and unlimited contacts.

Unlimited

$297

per month

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Monthly billing rate for growing agencies; unlimited sub-accounts.

Agency Pro

$497

per month

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Monthly billing rate aimed at agencies going SaaS.

GoHighLevel Specifications

GoHighLevel is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Stripe, QuickBooks, Zapier, Google, Facebook, Instagram, WhatsApp, Shopify, and various API-based third-party integrations
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
gohighlevel.com

GoHighLevel Videos

GoHighLevel Screenshots

GoHighLevel screenshot 1

GoHighLevel Comparisons

Side by side comparisons of GoHighLevel against 3 other CRM Software options listed here.

GoHighLevel
HubSpot CRM
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GoHighLevel
Insightly
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GoHighLevel
Keap
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GoHighLevel FAQs

GoHighLevel is used as an all-in-one CRM and marketing automation platform to manage leads, sales pipelines, appointments, email/SMS campaigns, funnels, and client communications, primarily for marketing agencies and small businesses.

Yes, GoHighLevel offers a 14-day free trial with full access to the features of the plan selected, and no credit card is required to start.

Yes, the Agency Pro plan includes SaaS Mode, which allows agencies to rebrand the platform as their own software and bill clients automatically through Stripe.

Yes, usage-based fees apply for SMS, email sends, and phone calls, and premium AI features are billed separately or through an add-on.

The Starter plan includes up to 3 sub-accounts, while the Unlimited and Agency Pro plans include unlimited sub-accounts.

Yes, GoHighLevel provides a mobile app for iOS and Android, and agencies on higher tiers can white-label the mobile app under their own brand.