What is GoHighLevel?

GoHighLevel (also known as HighLevel or GHL) is an all-in-one CRM and marketing automation platform built primarily for marketing agencies, local service businesses, and independent consultants. It combines contact and pipeline management with funnel and website building, email and SMS marketing, appointment scheduling, workflow automation, reputation management, and payment collection in a single system, reducing the need for multiple separate software subscriptions.

The platform supports unlimited contacts and users on all plans and offers white-label capabilities that let agencies resell the software under their own branding through SaaS Mode. Additional AI-powered tools include conversational AI, voice AI, and content generation. GoHighLevel charges usage-based fees for SMS, email, and calling on top of its subscription tiers, and offers a 14-day free trial with no credit card required.

Key Features of GoHighLevel

Here are the powerful features that make GoHighLevel stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Contact and pipeline management (CRM)
  • Sales funnel and website builder
  • Email and SMS marketing automation
  • Workflow automation with visual drag-and-drop builder
  • Appointment scheduling and calendars
  • Reputation management and review requests
  • Multi-channel conversation inbox (SMS, Messenger, Instagram DM, WhatsApp, live chat)
  • Invoicing and payment collection
  • White-label SaaS reselling mode
  • Conversational and voice AI tools

GoHighLevel Pricing

Here are the pricing plans for GoHighLevel. Choose the plan that best fits your requirements and budget.

Starter

$97/month

3 sub-accounts

Unlimited contacts and users, 24/7 support, core CRM/email/SMS/automation features. $970/year if billed annually.

Unlimited

$297/month

Unlimited sub-accounts

Everything in Starter plus rebillable phone and email with no markup, basic API access, white-label desktop branding. $2,970/year if billed annually.

Agency Pro

$497/month

Unlimited sub-accounts

Everything in Unlimited plus SaaS Mode (resell as your own branded software), automated sub-account creation, rebillable phone/email with markup, advanced API access. $4,970/year if billed annually.

Enterprise

Custom

Dedicated account management, custom development, white-label mobile app, HIPAA compliance, quarterly business reviews, enterprise reporting.

GoHighLevel Specifications

Get a closer look at the technical specifications and system requirements for GoHighLevel. Find out if it's compatible with your operating system and other software.

Software Tagline :
All-in-one CRM and marketing automation platform for agencies and businesses
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
Available Support :
  • email
  • phone
  • live support
  • training
  • tickets
Integrations :
Stripe, QuickBooks, Zapier, Google, Facebook, Instagram, WhatsApp, Shopify, and various API-based third-party integrations
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

GoHighLevel Videos

GoHighLevel Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as GoHighLevel. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

GoHighLevel Comparisons

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Overall GoHighLevel Reviews

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GoHighLevel Pros and Cons

GoHighLevel FAQs

GoHighLevel is used as an all-in-one CRM and marketing automation platform to manage leads, sales pipelines, appointments, email/SMS campaigns, funnels, and client communications, primarily for marketing agencies and small businesses.

Yes, GoHighLevel offers a 14-day free trial with full access to the features of the plan selected, and no credit card is required to start.

Yes, the Agency Pro plan includes SaaS Mode, which allows agencies to rebrand the platform as their own software and bill clients automatically through Stripe.

Yes, usage-based fees apply for SMS, email sends, and phone calls, and premium AI features are billed separately or through an add-on.

The Starter plan includes up to 3 sub-accounts, while the Unlimited and Agency Pro plans include unlimited sub-accounts.

Yes, GoHighLevel provides a mobile app for iOS and Android, and agencies on higher tiers can white-label the mobile app under their own brand.