Best Lead Nurturing Software

Ortto is a marketing automation and customer data platform that combines email, SMS, push notifications, forms, and in-app messaging with a built-in CDP and analytics suite. Formerly known as Autopilot, it was rebranded in 2022 and lets marketing teams build visual customer journeys, segment audiences dynamically, and trigger personalized campaigns based on real time behavior and CRM data.

The platform connects natively to tools like Salesforce, HubSpot, Shopify, Stripe, and Zendesk, syncing customer data both ways so journeys can react to purchases, support tickets, or CRM updates. Ortto also includes a shared team inbox called Talk for live chat and support. In April 2026, Ortto was acquired by Canva and continues to operate as an active product.

Oracle Eloqua is a cloud based marketing automation platform built for business to business marketers who need to run cross channel campaigns at scale. It lets teams design emails, landing pages, and forms, then segment audiences using behavioral and firmographic data. A visual Program Canvas automates multi step nurture flows triggered by lead score changes or new contact activity.

The platform is part of Oracle's CX portfolio and connects marketing activity to sales through native and app based integrations with CRMs like Salesforce and Microsoft Dynamics. It includes account based marketing tools, campaign analytics, and AI assisted content and audience selection features. Eloqua is aimed at mid size and large enterprises with dedicated marketing operations teams rather than small businesses.

Customer.io is a customer engagement platform that helps marketing and product teams turn behavioral data into personalized, automated messaging campaigns. It lets teams trigger emails, SMS, push notifications, in-app messages, and webhooks based on real-time customer actions rather than static lists, using a visual drag and drop workflow builder called Journeys.

The platform combines data unification, segmentation, and AI-assisted campaign building so marketers can create targeted customer journeys across the full lifecycle, from onboarding to retention and cross-sell. It integrates with tools like Segment, Salesforce, HubSpot, Snowflake, and Zapier, and offers a REST API for custom data pipelines, making it popular with technical teams that have solid event tracking already in place.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform built to help marketing and sales teams generate and nurture leads. It includes tools for email marketing, landing pages, forms, and lead scoring, and it connects tightly with Salesforce CRM so sales reps can see prospect engagement in real time.

The platform uses Engagement Studio to build automated, behavior based nurture journeys, and Einstein AI features to help score and prioritize leads. Reporting tools track campaign influence and return on investment across the funnel. It is aimed at organizations already using or planning to use Salesforce, and pricing scales with contact volume and feature depth across four editions.

Keap is a customer relationship management and automation platform built for small businesses and entrepreneurs. It combines contact management, marketing automation, sales pipeline tracking, appointment scheduling, invoicing, and payment processing into one system. Keap's drag and drop Campaign Builder lets users create automated email and text sequences, lead nurturing workflows, and follow up campaigns triggered by contact activity, tags, or form submissions. The platform also includes landing pages, checkout forms, and an AI content assistant for writing emails and building automations.

Keap is owned by Thryv and serves over 200,000 small businesses. Every subscription includes the full feature set rather than splitting features across tiers, with pricing based on the number of users and contacts. Plans include a dedicated Customer Success Manager, U.S.-based phone support, and 24/7 chat support, and Keap integrates with more than 5,000 third-party apps through native connections and Zapier.

HubSpot Marketing is the email marketing product within HubSpot's Marketing Hub, part of the broader HubSpot Customer Platform. It lets marketing teams create, personalize, and send emails using a drag and drop editor and pre built templates for newsletters, promotions, and lead nurturing, without needing a designer or developer. Emails connect natively to HubSpot's CRM, so senders can personalize content with contact data such as name, company, or lifecycle stage, and trigger automated follow ups based on opens, clicks, or form submissions.

The product includes AI tools for generating subject lines and email copy, A/B testing for subject lines and content, and reporting dashboards that track opens, clicks, and conversions. It is aimed at marketing teams of all sizes, from small businesses using the free tier to larger organizations that need advanced automation, segmentation, and reporting available in the paid Marketing Hub tiers. A free plan is available, and paid plans add higher sending limits, automation, and analytics.

ActiveCampaign is a cloud based email marketing and marketing automation platform used by small and mid sized businesses, ecommerce stores, and agencies. It combines email campaign creation, a visual automation builder, contact segmentation, and a built in CRM with sales pipelines, allowing teams to manage marketing and sales from one system. The platform also supports SMS and WhatsApp messaging, landing pages, and predictive sending, and it connects with over 900 third party apps including Shopify, WordPress, and Salesforce.

Newer AI features include an AI content generator, campaign builder, and image generator that help automate copywriting and design work. Pricing is based on the number of contacts and the plan tier, with four main tiers: Starter, Plus, Pro, and Enterprise. There is no permanent free plan, but ActiveCampaign offers a 14 day free trial without requiring a credit card, plus a 30 day money back guarantee on paid plans.

Drip is an email and SMS marketing automation platform built specifically for ecommerce businesses. It connects to store platforms like Shopify, WooCommerce, and BigCommerce to sync customer, order, and product data, then uses that behavioral data to power automated workflows such as welcome series, abandoned cart recovery, post purchase follow up, and win back campaigns. The platform includes a visual workflow builder with conditional logic, dynamic customer segmentation, and onsite campaigns like popups and quizzes.

Pricing is based on the number of active contacts in an account, and every paid plan includes the full feature set with no functionality locked behind higher tiers. Drip offers a 14 day free trial that does not require a credit card. It is aimed at small to mid sized ecommerce merchants and marketing teams who want behavior driven automation without switching between multiple point tools.