Best Sales CRM Software built just for SMEs
Best CRM Software
Discover the finest CRM solutions including Zoho CRM, NetHunt CRM, Salesforce, Oracle NetSuite CRM, and Freshsales. Elevate your customer relationships, streamline operations, and boost profitability with these top-rated tools. Compare a variety of options, explore updated reviews, features, pricing, and request free demos to confidently select the perfect CRM solution tailored to your requirements.
CRM Software Compared
Compare the 10 most relevant CRM Software options on price, free trial and deployment.
| Product | Starting price | Free trial | Free plan | API | Deployment |
|---|---|---|---|---|---|
| | $29 | – | – | ✓ | Cloud Based |
| | ₹450 | ✓ | ✓ | ✓ | Cloud Based |
| | $49/month (billed annually) or $69/month billed monthly | ✓ | ✓ | ✓ | Cloud Based, On Premises, Hybrid |
| | $15 | ✓ | – | ✓ | Cloud Based |
| | $97 | ✓ | – | ✓ | Cloud Based |
| | $29 | ✓ | – | ✓ | Cloud Based |
| | $18 | ✓ | – | ✓ | Cloud Based |
| | $18/user/month | ✓ | ✓ | ✓ | Cloud Based |
| | $39 | ✓ | – | ✓ | Cloud Based |
| | $59 | – | – | ✓ | Cloud Based, On Premises, Hybrid |
All Software
23 Best CRM Software Options
Pepper Cloud CRM is the best sales CRM tool built for SMEs, that helps in managing leads, sales opportunities, customer interaction, and revenue forecasting with a single platform. It suits business needs across multitudes of industries, like manufacturing, real estate, food delivery, finance, travel, events, and beyond. An all-in-one sales CRM that perfectly matches the sales and marketing requirements to grow and automate business. It comes with features like sales and marketing automation, sales pipeline management, WhatsApp integration, lead capture and generation, email marketing, etc. An Omnichannel CRM that fully integrates with messaging channels like WhatsApp, Facebook, Instagram, and Telegram; accounting software like Xero; email marketing software like MalierLite and MailChimp; voice and video conferencing platforms like Aircall and Zoom and more. The CRM with AI-integrated chatbot simplifies support and communication, leading to a boost in business productivity. WhatsApp integrated CRM allows the sales team to access a single WhatsApp account on multiple devices, set up WhatsApp accounts using landline numbers and includes features for sales and marketing automation, advertising, campaign broadcasting, WhatsApp catalogues, and more. Read Pepper Cloud CRM Reviews
Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all Pepper Cloud CRM Features- WhatsApp CRM
- Sales pipeline management
- Sales Forecasting
- Lead Capture & Generation
- Workflow Automation
- AI integration
- UTM tracking
- Real-time Dashboard
- Sales prospecting
- Customization
- Chatbot and widgets
- CRM security
- Insights and reporting
- omnichannel CRM
- CRM integration with features like accounting, voice call, video call, email marketing, calendar, data storage, e-commerce,
- Mobile CRM
- easy-to-use
Pricing
Pepper Cloud CRM Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Open source CRM with kanban pipeline, AI lead scoring and quotations
Odoo CRM is the customer relationship module of the wider Odoo suite, sold as a single app rather than as the whole platform. Opportunities are presented as cards carrying their essential information, organised into a kanban pipeline by stage, and moved between stages by dragging. Each stage shows expected revenue, so the pipeline doubles as a forecast rather than needing a separate report to answer what is likely to close.
Activity management is where it tries to prevent the usual CRM failure of records going stale. Calls, meetings, mailings and quotations are scheduled in a few clicks, and Odoo plans the next activity automatically based on the sales script rather than waiting for a rep to remember. Incoming email is added to the pipeline automatically, and live chat feeds the same record, so the contact history assembles itself instead of depending on manual logging.
Quotations are produced from the product catalogue in a couple of clicks, which shortens the step where deals usually stall. On the analysis side there are revenue forecasts and team performance reporting built on real-time data. AI lead scoring ranks leads so a rep works the right ones first, and lead creation, team assignment and scheduled activities can all be automated. Because it is part of one integrated suite, it connects directly to Sales, Subscriptions, Email Marketing and Events rather than through third-party connectors, and the platform is open source.
Read Odoo CRM ReviewsExplore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all Odoo CRM Features- Opportunities presented as cards carrying their key information
- Kanban pipeline organised by stage with drag and drop between stages
- Expected revenue shown per pipeline stage
- Scheduling of calls, meetings, mailings and quotations in a few clicks
- Automatic planning of the next activity based on the sales script
- Incoming email added to the pipeline automatically
- Live chat feeding the same customer record
- Quotation creation from the product catalogue in two clicks
- Revenue forecasting from real-time pipeline data
- Team performance analysis and sales metrics reporting
- AI lead scoring to prioritise which leads to work
- Lead creation, acquisition, import, nurturing and scoring in one place
- Automation of lead creation, team assignment and scheduled activities
- Direct integration with Odoo Sales, Subscriptions, Email Marketing and Events
- Open source codebase
Pricing
Odoo CRM Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Telecalling dialer and CRM with AI voice agents for Indian sales teams
NeoDove is a telecalling dialer combined with a CRM, aimed at outbound sales teams that work the phone as their primary channel. Campaigns are created and prioritised, leads are added and assigned to users, and an auto dialer works the list so agents are not dialling by hand. Each lead carries its full history, so whoever picks up the next call sees what happened on the last one rather than starting cold.
The engagement layer covers the channels an Indian sales team actually uses. WhatsApp, email and SMS can be sent instantly without saving customer details by hand first, and customisable customer detail forms, message templates and attachments keep the outbound message consistent across a team. Follow-ups are scheduled against leads so nothing is dropped between calls, and tasks can be prioritised and assigned to other members of the team.
AI calling is the newer half of the product. NeoDove AI Voice Agents automate customer calls, qualifying leads, answering queries, following up with prospects and engaging around the clock, which the vendor positions as a way to improve response times without adding headcount. Management gets a sales pipeline overview, call reports and team performance tracking. Integrations are both direct and custom so leads land in one place, and a marketplace carries value-added services. WhatsApp API, IVR and VoIP are charged separately from the base plans.
Read NeoDove ReviewsExplore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all NeoDove Features- Auto dialer working a prioritised campaign list
- Campaign creation with lead assignment across users
- Complete lead history visible on every call
- Instant WhatsApp, email and SMS without saving contact details manually
- Customisable customer detail forms and message templates with attachments
- Follow-up scheduling against individual leads
- Task prioritisation and assignment between team members
- AI voice agents that qualify leads and answer queries around the clock
- Automated follow-up calls handled by the AI agent
- Sales pipeline overview and call reporting
- Team performance tracking and management
- Direct and custom integrations capturing leads in one place
- Marketplace for value-added services
Pricing
NeoDove Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
CRM Software Buyer's Guide
Buyers comparing CRM Software usually find the shortlist separates on workflow fit and total cost rather than headline capability. This guide covers what it does, the capabilities worth checking, and how to compare a shortlist.
What is CRM Software?
CRM Software helps teams handle the scheduling, records and invoicing that crm work generates without stitching together general purpose tools. In practice the gain is consistency, because everyone works from the same record instead of a personal copy of it. The practical difference shows up in the awkward cases rather than the standard ones.
Key features to look for in CRM Software
Requirements vary, though most credible CRM Software products offer the capabilities below.
- Records and profiles built around crm work
- Scheduling and capacity planning
- Workflow stages matching how crm operations actually run
- Invoicing and payment handling
- Document storage and compliance records
- Customer and contact communication
- Reporting on the measures that matter in crm work
- Role based access for different staff types
Benefits of using CRM Software
When the match is good, the outcomes people describe are:
- Workflows that match crm operations instead of a generic process
- Less adaptation of general purpose software to a specialist job
- Records and terminology that fit the field
- Compliance and record keeping handled in one place
- Reporting on measures that are actually relevant
Who uses CRM Software?
CRM Software is used by owners and managers in crm work, administrative staff, and the frontline teams delivering it. Company size is a weaker signal than workflow match when judging whether an option suits you.
How to choose the right CRM Software
When comparing CRM Software, weigh these factors:
- How closely the workflow matches your own crm operation
- Whether sector specific compliance requirements are covered
- The size of operation the product is genuinely designed for
- Data migration from whatever you use today
- How responsive the vendor is to requests specific to this field
Shortlist two or three and trial each against real work rather than a prepared demo. Involve whoever will use it daily, since day to day usability decides adoption more often than the feature comparison does.
How much does CRM Software cost?
Expect per user or per location monthly pricing, banded by operation size. Specialist products often cost more than general purpose alternatives, which reflects a narrower market rather than a worse deal. Work out cost at your projected volume, not your current one, and confirm the quoted tier includes what you require.
FAQs of CRM Software
CRM Software handles the day to day paperwork of crm work, keeping customer records, scheduling and payment in one place.
General tools need adapting to crm workflows and rarely cover the terminology or compliance involved, which is what CRM Software is built around.
Scale assumptions vary widely across CRM Software, so ask any vendor what a typical crm customer of theirs actually looks like.
CRM Software vendors differ on migration, so confirm the import path for your current crm records rather than assuming it is included.
CRM Software pricing is commonly per seat or per site and tiered by scale, so budget above what a general purpose crm tool would cost.
Trial CRM Software against real crm work rather than a vendor demo, and involve the staff who will use it daily.