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SugarCRM

Verified

AI-powered CRM for B2B sales, marketing, and customer service teams

  • Deployment Cloud Based, On Premises, Hybrid
  • Starting price $59
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is SugarCRM?

SugarCRM (rebranded in April 2026 as SugarAI) is a customer relationship management platform built for B2B companies. It combines core CRM functions such as account, contact, lead, and opportunity management with AI features that surface at-risk deals, recommend next best actions, and flag cross-sell and upsell opportunities using data from connected ERP systems. The platform includes Sugar Sell for sales automation, Sugar Market for marketing automation, and Sugar Serve for customer service, and can be deployed in the cloud or on premises.

SugarCRM emphasizes no-code customization, workflow automation, and mobile access with offline capability. It integrates with over 180 ERP and business systems and includes AI-driven revenue intelligence through its sales-i acquisition. The company reports more than 4,000 customers across 120+ countries and has been recognized as a leader in Sales Force Automation by Nucleus Research.

Key Features of SugarCRM

SugarCRM lists 10 documented features, including Account, contact, lead, and opportunity management, Quote and pipeline management and Business process management and workflow automation. The list below covers what the product does rather than how it is marketed.

  • Account, contact, lead, and opportunity management
  • Quote and pipeline management
  • Business process management and workflow automation
  • AI-powered revenue intelligence (Sugar sales-i) for cross-sell/upsell alerts
  • Case management and bug tracking
  • Mail and calendar integration
  • Mobile app with offline capabilities
  • Reporting and analytics dashboards
  • 180+ ERP and third-party integrations
  • No-code customization and configuration

SugarCRM Pricing

SugarCRM lists 3 plans, from $59 to $135.

Standard

$59

per user per month, billed annually

15 user minimum; everything sellers need to get started.

Advanced

$85

per user per month, billed annually

15 user minimum; smarter workflows and deeper visibility.

Premier

$135

per user per month, billed annually

15 user minimum; the guided selling tier.

SugarCRM Specifications

SugarCRM is available on web app and has iOS and Android apps. It offers an API.

Tagline:
AI-powered CRM for B2B sales, marketing, and customer service teams
Deployment:
  • Cloud Based
  • On Premises
  • Hybrid
Billing cycle:
yearly
Desktop:
  • Web App
Mobile:
  • iOS
  • Android
Languages:
english
Built for:
  • SMEs
  • Agencies
  • Enterprises
Support channels:
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations:
180+ ERP and business system integrations via bidirectional API, including mail and calendar integration and a LinkedIn connector (Premier tier)
Public API:
Yes
Free trial:
No
Runs in a browser:
Yes
Free plan:
No
Customisable:
Yes

SugarCRM Videos

SugarCRM Screenshots

Other CRM Software products listed on SocialAtoZ, each with its own pricing and feature detail to compare against SugarCRM.

SugarCRM Comparisons

Side by side comparisons of SugarCRM against 3 other CRM Software options listed here.

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SugarCRM FAQs

No. Based on the official pricing page, SugarCRM does not offer a free plan or free trial; all plans require an annual subscription with a 15-user minimum.

SugarCRM requires a minimum of 15 users across all its Standard, Advanced, and Premier pricing tiers.

The Advanced plan adds mail and calendar integration, case management, bug tracking, standard support, Sugar Intelligence, sales-i revenue intelligence, and Smart Guides.

Yes. SugarCRM rebranded as SugarAI in April 2026 to emphasize its AI-driven CRM capabilities, though the product and company history remain the same.

Yes. SugarCRM supports cloud based, on premises, and hybrid deployment options.

Yes. SugarCRM offers integrations with more than 180 ERP and business systems through its bidirectional API.