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Lytics

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Composable CDP with credit-based pricing for audience segmentation and personalization

Customer Data Platform
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  • Deployment Cloud Based
  • Starting price $500
  • Free trial Not offered
  • Best for Startups, SMEs, Enterprises

What is Lytics?

Lytics is a composable customer data platform that unifies known and anonymous user data into single profiles and lets marketers build real-time audience segments based on behavior, interests, and predictive scoring. Its features include AI-assisted data mapping and audience creation using OpenAI and Google Vertex AI, content personalization and recommendations, reverse ETL, and webhooks, with integrations for Google Analytics, Klaviyo, Mailchimp, Shopify, and SAP.

Pricing is credit-based, where a credit equals a profile update. The Developer plan is free with 2 million credits a month and 6 months of data retention. The Growth plan starts at 500 dollars a month for 5 million credits, and Enterprise plans with 10 million or more credits use custom pricing. Lytics was acquired by Contentstack in January 2025 and now operates within Contentstack's digital experience platform.

Key Features of Lytics

Lytics lists 8 documented features, including Identity resolution and unified customer profiles, Real-time behavioral audience segmentation and AI-assisted data mapping and audience creation using OpenAI and Google Vertex AI. The list below covers what the product does rather than how it is marketed.

  • Identity resolution and unified customer profiles
  • Real-time behavioral audience segmentation
  • AI-assisted data mapping and audience creation using OpenAI and Google Vertex AI
  • Content personalization and product recommendations
  • Reverse ETL and server-side connectors
  • Custom schema and computed traits
  • Webhooks and role-based access control
  • SOC2-compliant data handling

Lytics Pricing

Lytics lists one plan, at $500.

Self serve plan

$500

per month

Request pricing

Paid tier bought as an in app upgrade starting at $500 per month, sitting between the free tier and Enterprise; the figure is the entry price of that plan rather than an add-on, and extra core credits are sold separately at $500 for 10M.

Lytics Specifications

Lytics is available on web app. It offers an API and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
  • Training
Integrations
Google Analytics, Google Optimize, Klaviyo, Mailchimp, Microsoft Azure, SAP, Shopify, OpenAI, Google Vertex AI
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
No
Customisable
Yes
Website
lytics.com

Lytics Videos

Lytics Screenshots

Lytics screenshot 1

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Lytics FAQs

Yes, the Developer plan is free and includes 2 million credits per month across up to 10 domains.

Pricing is credit-based; a credit represents a user profile update, with inbound events costing 1 credit and Cloud Connect syncs costing 0.5 credits per row updated.

No, Lytics was acquired by Contentstack in January 2025 and its CDP capabilities are now part of Contentstack's digital experience platform.

It uses OpenAI and Google Vertex AI for data mapping, enrichment, audience creation, and journey orchestration.

The Growth plan starts at $500 per month for 5 million credits.