Hightouch
VerifiedComposable CDP and reverse ETL platform for warehouse-native data activation
See all screenshots - Deployment Cloud Based
- Starting price Free
- Free trial Not offered
- Best for Startups, SMEs, Agencies
What is Hightouch?
Hightouch is a composable customer data platform and reverse ETL tool, headquartered in San Francisco, that syncs data from a warehouse like Snowflake, BigQuery, or Databricks to more than 200 marketing, sales, and advertising destinations using SQL or a visual audience builder. Products include the core Reverse ETL platform, streaming syncs, Customer Studio for audience building, Identity Resolution, and AI Decisioning for personalized, agentic actions.
Pricing is usage-based and tied to active syncs, events, and AI actions rather than seats or profile counts. A free plan covers up to 2 active syncs per month with unlimited destinations and seats, a self-serve plan raises that to 10 active syncs, and Enterprise and Composable CDP plans use custom usage-based pricing negotiated with sales. Hightouch states it does not store customer data or logs.
Key Features of Hightouch
Hightouch lists 9 documented features, including Reverse ETL to 200+ destinations from SQL or visual queries, Streaming (always-on) reverse ETL and Customer Studio no-code audience builder. The list below covers what the product does rather than how it is marketed.
- Reverse ETL to 200+ destinations from SQL or visual queries
- Streaming (always-on) reverse ETL
- Customer Studio no-code audience builder
- AI Decisioning for automated personalized actions
- Identity resolution
- Role-based governance and sync approval workflows
- Built-in live API debugger
- Git-based version control and dbt/Fivetran integrations
- Custom API connectors with serverless function support
Hightouch Pricing
Hightouch lists 3 plans. One is free; the rest are quoted on request.
Free
Free
2 active syncs/month
Unlimited destinations, destination types, user seats, and sync runs
Self-Serve
Custom (usage-based)
10 active syncs/month
Usage-based pricing that scales with syncs, events collected, and AI actions
Enterprise / Composable CDP
Custom
Contact sales
Unlimited seats, premium extensions, advanced observability, dedicated support, custom SLAs, Data Agents
Hightouch Specifications
Hightouch is available on web app. It offers an API and has a free plan.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Languages
- English
- Built for
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Live Support
- Tickets
- Training
- Integrations
- Salesforce, HubSpot, Braze, Iterable, Meta Ads, Google Ads, Snowflake, BigQuery, Databricks, dbt, Fivetran, Datadog
- Public API
- Yes
- Free trial
- No
- Free plan
- Yes
- Runs in browser
- No
- Customisable
- Yes
- Website
- hightouch.com
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