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Tealium

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Real-time customer data hub combining tag management, event streaming, and CDP segmentation

Customer Data Platform Tag Management Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Enterprises

What is Tealium?

Tealium provides a Customer Data Hub made up of three connected products: Tealium iQ for client-side tag management, EventStream for server-side event collection and routing, and AudienceStream CDP for identity resolution, segmentation, and activation. The platform unifies web, mobile, server, and cloud data into a governed layer, resolves identities across devices and sessions, and connects to more than 1,300 pre-built vendor integrations. A premium feature, PredictML, applies machine learning to score the likelihood that users will complete key actions.

Tealium does not publish fixed prices. Billing is based on inbound event volume with no per-seat or per-integration fees, requires annual prepayment against a contracted volume, and overage charges apply if that volume is exceeded. Organizations must contact Tealium sales for a custom quote, and AudienceStream CDP is priced separately from iQ tag management.

Key Features of Tealium

Tealium lists 8 documented features, including Tealium iQ client-side tag management, EventStream server-side event collection and routing and AudienceStream CDP for identity resolution and segmentation. The list below covers what the product does rather than how it is marketed.

  • Tealium iQ client-side tag management
  • EventStream server-side event collection and routing
  • AudienceStream CDP for identity resolution and segmentation
  • 1,300+ pre-built connectors
  • PredictML machine learning propensity scoring
  • Reverse ETL and zero-copy data activation
  • Centralized consent and privacy governance
  • Real-time profile updates across channels

Tealium Pricing

Tealium lists 1 plan without published figures. Pricing is quoted on request.

Customer Data Hub (iQ + EventStream + AudienceStream)

Custom

Based on inbound event volume, no per-seat fees

Request pricing

Annual prepayment against contracted event volume; overage charges apply beyond that; AudienceStream CDP priced separately from iQ

Tealium Specifications

Tealium is available on web app and has iOS and Android apps. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Google Analytics, Salesforce, Adobe Experience Cloud, Braze, Snowflake, BigQuery, and 1,300+ more
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
Yes
Website
tealium.com

Tealium Videos

Tealium Screenshots

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Tealium FAQs

No, Tealium uses custom quotes based on inbound event volume rather than published price tiers.

Tealium iQ is a tag management system, while AudienceStream CDP is the identity resolution and audience segmentation product; they are priced and licensed separately.

Tealium offers more than 1,300 pre-built connectors across marketing, analytics, and data warehouse tools.

PredictML is a premium AudienceStream feature that uses machine learning to score the likelihood of users completing important customer experience actions.

No, Tealium bills based on inbound event volume rather than the number of user seats or integrations.