mParticle

Enterprise customer data platform with deterministic identity resolution and usage-based pricing

Customer Data Platform

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Deployment Cloud Based
Starting price Custom
Free trial Not offered
Best for SMEs, Enterprises

What is mParticle?

mParticle is a customer data platform used by product and marketing teams to collect, validate, and unify data from mobile apps, websites, and servers. Its IDSync technology deterministically stitches identifiers into a single customer profile, and Data Planning enforces schema validation at the point of collection to catch tracking errors early. The platform connects to more than 300 downstream tools and supports both real-time streaming activation and warehouse-native approaches. mParticle was acquired by Rokt in 2024 and is now also marketed as Rokt mParticle, though the original mparticle.com site and product remain active.

mParticle does not publish fixed pricing. It uses a consumption-based model built on mParticle Credits, tied to event volume, profile count, and feature usage, and requires organizations to contact sales for a custom quote. Typical enterprise contracts run well into six figures annually.

Key Features of mParticle

mParticle lists 7 documented features, including SDKs and APIs for web, mobile, and server-side data collection, IDSync deterministic identity resolution across sources and 300+ out-of-the-box integrations. The list below covers what the product does rather than how it is marketed.

SDKs and APIs for web, mobile, and server-side data collection
IDSync deterministic identity resolution across sources
300+ out-of-the-box integrations
Data Planning for schema validation and data quality enforcement
Real-time streaming and warehouse-native activation
AI-powered audience segmentation and event predictions
Security and compliance: SSO, MFA, encryption, GDPR, CCPA, SOC 2

mParticle Pricing

mParticle lists 1 plan without published figures. Pricing is quoted on request.

Value-Based Pricing (Credits)

Custom

Based on event volume, profile count, and feature usage

Request pricing

No published price list; requires a custom quote from mParticle sales

mParticle Specifications

mParticle is available on web app and has iOS and Android apps. It offers an API.

Deployment: Cloud Based
Billing cycle: Yearly
Desktop: Web App
Mobile: iOS
Android
Languages: English
Built for: SMEs
Enterprises
Support: Email
Live Support
Training
Tickets
Integrations: Snowflake, Databricks, BigQuery, Braze, Google Analytics, Amplitude, Adjust, Facebook, and 300+ more
Public API: Yes
Free trial: No
Free plan: No
Runs in browser: No
Customisable: Yes
Website: mparticle.com