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mParticle

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Enterprise customer data platform with deterministic identity resolution and usage-based pricing

Customer Data Platform
  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Enterprises

What is mParticle?

mParticle is a customer data platform used by product and marketing teams to collect, validate, and unify data from mobile apps, websites, and servers. Its IDSync technology deterministically stitches identifiers into a single customer profile, and Data Planning enforces schema validation at the point of collection to catch tracking errors early. The platform connects to more than 300 downstream tools and supports both real-time streaming activation and warehouse-native approaches. mParticle was acquired by Rokt in 2024 and is now also marketed as Rokt mParticle, though the original mparticle.com site and product remain active.

mParticle does not publish fixed pricing. It uses a consumption-based model built on mParticle Credits, tied to event volume, profile count, and feature usage, and requires organizations to contact sales for a custom quote. Typical enterprise contracts run well into six figures annually.

Key Features of mParticle

mParticle lists 7 documented features, including SDKs and APIs for web, mobile, and server-side data collection, IDSync deterministic identity resolution across sources and 300+ out-of-the-box integrations. The list below covers what the product does rather than how it is marketed.

  • SDKs and APIs for web, mobile, and server-side data collection
  • IDSync deterministic identity resolution across sources
  • 300+ out-of-the-box integrations
  • Data Planning for schema validation and data quality enforcement
  • Real-time streaming and warehouse-native activation
  • AI-powered audience segmentation and event predictions
  • Security and compliance: SSO, MFA, encryption, GDPR, CCPA, SOC 2

mParticle Pricing

mParticle lists 1 plan without published figures. Pricing is quoted on request.

Value-Based Pricing (Credits)

Custom

Based on event volume, profile count, and feature usage

Free Trial

No published price list; requires a custom quote from mParticle sales

mParticle Specifications

mParticle is available on web app and has iOS and Android apps. It offers an API.

Software Tagline :
Enterprise customer data platform with deterministic identity resolution and usage-based pricing
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • smes
  • enterprises
Available Support :
  • email
  • live support
  • training
  • tickets
Integrations :
Snowflake, Databricks, BigQuery, Braze, Google Analytics, Amplitude, Adjust, Facebook, and 300+ more
Product Url :
https://www.mparticle.com
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
No
Free Plan Available :
No
Customization Available :
Yes

mParticle Videos

mParticle Screenshots

mParticle screenshot 1

Alternatives of mParticle

Alternatives

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Emarsys (SAP)

Omnichannel marketing automation platform, now part of SAP Engagement Cloud

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ActionIQ

Enterprise composable CDP for unifying, activating, and analyzing customer data at scale

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Lytics

Composable CDP with credit-based pricing for audience segmentation and personalization

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Amperity

AI-powered customer data platform built around identity resolution and consumption pricing

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mParticle FAQs

No, mParticle uses a value-based, credit-driven pricing model and requires a custom quote from its sales team.

IDSync is mParticle's deterministic identity resolution technology that stitches data from multiple sources into a single customer profile.

mParticle was acquired by Rokt in 2024 and now also operates under the Rokt mParticle name, though it continues to run as its own product.

Yes, mParticle provides SDKs for iOS and Android in addition to web and server-side data collection.

mParticle supports GDPR, CCPA, LGPD, ISO 27001, and SOC 2 Type II compliance, along with SSO and MFA.