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Adobe Real-Time CDP

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Enterprise real-time customer data platform with B2C, B2B, and B2P editions

Customer Data Platform
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Enterprises

What is Adobe Real-Time CDP?

Adobe Real-Time CDP unifies known and pseudonymous customer and account data from any source into real-time profiles, then uses AI to build and activate audiences across channels. It is offered in three editions: Business-to-Consumer, Business-to-Business, and Business-to-Person for organizations that need to unify people across both lines of business. The platform includes identity resolution, data governance and policy enforcement, computed attributes, and native integration with the rest of Adobe Experience Cloud for activating segments into personalized experiences.

Adobe prices Real-Time CDP per 1,000 profiles, reportedly across Prime and Ultimate tiers, with optional add-on modules for advanced identity resolution, audience segmentation, and machine learning. Adobe does not publish exact figures; all pricing requires direct engagement with Adobe or an authorized partner, and reviewers note the setup and learning curve can be significant.

Key Features of Adobe Real-Time CDP

Adobe Real-Time CDP lists 8 documented features, including Unified real-time customer and account profiles, Separate B2C, B2B, and B2P editions and AI-powered audience building and segmentation. The list below covers what the product does rather than how it is marketed.

  • Unified real-time customer and account profiles
  • Separate B2C, B2B, and B2P editions
  • AI-powered audience building and segmentation
  • Data governance with usage policy enforcement
  • Real-time streaming data ingestion and activation
  • Native integration with Adobe Experience Cloud
  • Computed attributes for self-serve segmentation
  • Identity resolution and graph across sources

Adobe Real-Time CDP Pricing

Adobe Real-Time CDP lists 2 plans without published figures. Pricing is quoted on request.

Prime

Custom

Priced per 1,000 profiles

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Core Real-Time CDP tier; exact figures not publicly disclosed

Ultimate

Custom

Priced per 1,000 profiles

Request pricing

Adds advanced identity resolution, segmentation, and machine learning capabilities; exact figures not publicly disclosed

Adobe Real-Time CDP Specifications

Adobe Real-Time CDP is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Adobe Experience Cloud, Adobe Analytics, Adobe Target, Adobe Campaign, Microsoft Azure, Google Cloud, Snowflake, and partner destinations
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
Yes
Website
business.adobe.com

Adobe Real-Time CDP Videos

Adobe Real-Time CDP Screenshots

Adobe Real-Time CDP screenshot 1

Adobe Real-Time CDP Reviews

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Adobe Real-Time CDP FAQs

Adobe offers Business-to-Consumer, Business-to-Business, and Business-to-Person editions depending on the type of profiles being unified.

Pricing is based on the number of profiles managed, reportedly per 1,000 profiles across Prime and Ultimate tiers, but exact figures are not published and require contacting Adobe.

Yes, it is built to integrate natively with Adobe Experience Cloud tools such as Adobe Analytics, Target, and Campaign.

Adobe does not publicly offer a self-serve free trial for Real-Time CDP; prospective customers work with Adobe or a partner for a demo and quote.

It is designed for enterprise organizations that need to unify large volumes of customer and account data across marketing channels.