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Salesforce Data Cloud

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Consumption-priced enterprise data platform unifying customer data across Salesforce and beyond

Customer Data Platform
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  • Deployment Cloud Based
  • Starting price $500 per 100,000 credits
  • Free trial Not offered
  • Best for SMEs, Enterprises

What is Salesforce Data Cloud?

Salesforce Data Cloud (recently folded into the broader Data 360 branding) connects customer data from over 200 pre-built connectors, including systems like SAP, Shopify, Zendesk, and Workday, using a zero-copy architecture that lets organizations query data without moving it. It builds unified customer profiles through identity resolution, maps source data into a common data model, and layers in Einstein AI for insights such as Next Best Action recommendations, along with governance tools for enforcing consent and data usage policies.

Salesforce uses a consumption-based pricing model built on credits, reported at roughly $500 per 100,000 credits, spent on functions like data ingestion, profile unification, and segmentation, with storage priced separately. Ingesting structured data from core Salesforce clouds is free. A flat-rate profile-based pricing option is also available. Exact current pricing requires a quote or Salesforce's online calculator.

Key Features of Salesforce Data Cloud

Salesforce Data Cloud lists 8 documented features, including 200+ pre-built connectors (SAP, Shopify, Zendesk, Workday), Zero-copy data access without duplicating data and Identity resolution and unified customer profiles. The list below covers what the product does rather than how it is marketed.

  • 200+ pre-built connectors (SAP, Shopify, Zendesk, Workday)
  • Zero-copy data access without duplicating data
  • Identity resolution and unified customer profiles
  • Mapping of source data to a common data model
  • Einstein AI-powered insights and Next Best Action
  • Data governance, consent, and compliance enforcement
  • Calculated Insights for real-time and historical metrics
  • Secure data sharing with third-party partners

Salesforce Data Cloud Pricing

Salesforce Data Cloud lists 2 plans without published figures. Pricing is quoted on request.

Credit-based pricing

$500 per 100,000 credits

Consumption-based across ingestion, unification, segmentation, and activation

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Structured data from Salesforce Core, Marketing Cloud Engagement, Marketing Cloud Personalization, and Commerce Cloud can be ingested at no extra cost

Profile-based pricing

Custom

Flat-rate based on profile count

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Predictable alternative to consumption-based credit pricing

Salesforce Data Cloud Specifications

Salesforce Data Cloud is available on web app and has iOS and Android apps. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Snowflake, Google Cloud, AWS, Shopify, SAP, Workday, Zendesk
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
salesforce.com

Salesforce Data Cloud Videos

Salesforce Data Cloud Screenshots

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Salesforce Data Cloud FAQs

It uses a consumption-based credit model, reported at approximately $500 per 100,000 credits, spent across functions like ingestion, unification, and segmentation; a flat-rate profile-based option is also available.

It lets Salesforce Data Cloud query and use data from connected systems without physically copying or moving that data.

Yes, structured data ingested from core Salesforce products like Sales Cloud, Service Cloud, Marketing Cloud Engagement, Marketing Cloud Personalization, and Commerce Cloud is free; costs apply when the data is used.

Yes, it integrates with Einstein AI for capabilities such as Next Best Action recommendations based on unified customer data.

No, it connects to a broad range of non-Salesforce systems through its 200+ pre-built connectors, though it is most tightly integrated with the Salesforce ecosystem.