Glofox

Glofox organises its platform around four business goals rather than a feature list, which makes it easy to work out what you would actually use. Manage My Business covers scheduling, payments and administration in one place. Grow My Business covers filling classes, converting leads and winning new members. Engage My Members covers a branded app, messaging and community tools. Scale My Business covers multi-location controls, reporting and insights. A studio can identify which of those four is currently its constraint and evaluate accordingly.

Underneath sit the expected capabilities: membership management, a custom branded app, CRM, reporting, multi-location support, scheduling and booking, billing and payments, access control, check-in and staff management. Access control and check-in together support staffed and unstaffed access, and staff management covers instructor rostering, which is a real administrative burden in studios running many part-time teachers.

The most useful thing Glofox publishes is a set of calculators that quantify specific problems rather than describing them: revenue lost through payments, the value of reducing churn, revenue lost to administrative time, the cost of no-shows on class fills, and unlocked pre-sale revenue. These are the exact figures a studio owner needs to justify software spend, and publishing them openly is more useful than a feature comparison. Business types covered include gym, personal training studio, yoga, cycling, wellness, fitness studio, boxing, Pilates and martial arts. Plans start at 99 dollars per month, and evaluation begins with a free demo.