ABC Trainerize

ABC Trainerize is a coaching application covering fitness, nutrition and habit coaching together, with in app messaging and progress tracking, used by more than 400,000 personal trainers and coaches and 45,000 health and fitness businesses serving over 1.6 million clients.

Treating habits as a first class feature alongside workouts and nutrition reflects how coaching actually works. Client results come from sleep, consistency and daily behaviour far more than from programme design, and a platform that only assigns exercises leaves the coach managing the rest over text message.

Delivery is designed to work online, in person and in between, which matters because very few trainers are purely one or the other. Engagement features include community building, badges and reactions, aimed at retention rather than programme delivery, since the business problem for most trainers is clients drifting away rather than clients getting poor programmes.

The business side covers selling products, scheduling sessions, marketing, and managing clients and team members in one place, with integrated payments built specifically for fitness businesses handling packages, sessions and digital memberships. Custom Branded Apps put the trainer's own identity on the client experience. Nutrition covers recipes, meal plans, macro tracking and compliance measurement. Pricing starts free and rises with the number of client seats, with a 30 day trial offering unlimited clients.