Segment (Twilio)
What is Segment (Twilio)?
Segment is a customer data platform originally launched in 2011 and acquired by Twilio in 2020. It collects event data from web, mobile, and server sources through a single API, cleans and validates it, and routes it to more than 700 downstream destinations including analytics tools, ad platforms, and data warehouses. Its identity resolution engine merges data from multiple touchpoints into unified customer profiles, and its Unify and Engage modules add audience building and real time journey orchestration on top of the core data pipeline product.
Pricing is based on Monthly Tracked Users along with which product modules are enabled. A limited free tier and a 14 day free trial exist for the core Connections pipeline product, while the full CDP suite with identity resolution and audience activation requires a custom sales quote. Segment serves customers from startups to large global enterprises.
Key Features of Segment (Twilio)
Here are the powerful features that make Segment (Twilio) stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Real-time event collection via APIs and SDKs across web, mobile, and server
- 700+ pre-built sources and destinations
- Identity resolution and unified customer profiles
- Audience building and real-time journey orchestration (Engage)
- Reverse ETL to sync warehouse data into downstream tools
- Protocols for data governance, validation, and observability
- Predictive and generative AI audience features
- Consent management and privacy compliance tools
Segment (Twilio) Pricing
Here are the pricing plans for Segment (Twilio). Choose the plan that best fits your requirements and budget.
Free
Free
Limited sources and Monthly Tracked Users
Entry-level tier for the Connections data pipeline product
Team/Business (Connections)
Custom
Priced by Monthly Tracked Users (MTUs)
Data pipeline product with a 14-day free trial; includes destinations, basic identity resolution
CDP Suite (Connections + Unify + Engage)
Custom
Custom based on usage
Full CDP with identity resolution, unified profiles, audience segmentation, and AI add-ons; requires a sales quote
Segment (Twilio) Specifications
Get a closer look at the technical specifications and system requirements for Segment (Twilio). Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- startups
- smes
- enterprises
- live support
- training
- tickets
Segment (Twilio) Videos
Segment (Twilio) Screenshots
Overall Segment (Twilio) Reviews
Here's our unbiased review of Segment (Twilio). Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.