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Treasure Data

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Hybrid customer data platform with No Compute pricing based on profiles and events

Customer Data Platform
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  • Deployment Cloud Based, Hybrid
  • Starting price Custom
  • Free trial Available
  • Best for SMEs, Enterprises

What is Treasure Data?

Treasure Data (now also branded Treasure AI) provides a Complete CDP that collects, unifies, analyzes, and activates customer data. Its Integration Hub connects over 200 data sources, Data Workbench runs queries and workflows, and ID Unification resolves identities across those sources into unified profiles. Audience Studio handles segment building and campaign activation, Journey Orchestration designs omnichannel journeys, and Treasure Insights plus a Machine Learning and AI Agent Foundry layer add analytics and predictive modeling. It can run as a fully managed all-in-one platform or sit on top of an organization's existing data warehouse.

Treasure Data introduced a "No Compute" pricing model that charges based on the number of unified customer profiles and associated behavioral events rather than query or compute volume, letting customers run unlimited queries and activations. Pricing is not published; plans are described as Intelligent CDP and AI Marketing Cloud, both requiring a custom sales quote, and complimentary proof-of-concept trials are available.

Key Features of Treasure Data

Treasure Data lists 8 documented features, including Integration Hub with 200+ pre-built data source connectors, Data Workbench for queries and workflows and ID Unification identity resolution. The list below covers what the product does rather than how it is marketed.

  • Integration Hub with 200+ pre-built data source connectors
  • Data Workbench for queries and workflows
  • ID Unification identity resolution
  • Audience Studio for segmentation and activation
  • Journey Orchestration for omnichannel campaigns
  • Treasure Insights dashboards and reporting
  • Machine Learning and AI Agent Foundry for predictive models
  • Managed or bring-your-own-warehouse deployment options

Treasure Data Pricing

Treasure Data lists 2 plans without published figures. Pricing is quoted on request.

Intelligent CDP

Custom

Based on unified profiles and behavioral events (No Compute pricing)

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Foundational CDP implementation; contact sales for a quote

AI Marketing Cloud

Custom

Based on unified profiles and behavioral events

Request pricing

AI-powered marketing optimization layered on the CDP; contact sales for a quote

Treasure Data Specifications

Treasure Data is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
  • Hybrid
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Snowflake, Databricks, BigQuery, Salesforce, Google Ads, Facebook, and 200+ more
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
Yes
Website
treasuredata.com

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Treasure Data FAQs

It is a pricing model that charges based on the number of unified customer profiles and behavioral events rather than compute or query volume, so customers can run unlimited queries and segmentations.

Treasure Data offers complimentary proof-of-concept engagements to test the CDP with a customer's own data, rather than a self-serve free trial.

Yes, it can be deployed as a fully managed all-in-one platform or built on top of an organization's existing warehouse infrastructure.

Treasure Data offers an Intelligent CDP plan for foundational CDP needs and an AI Marketing Cloud plan for AI-powered marketing optimization, both requiring a custom quote.

Treasure Data was previously owned by Arm before being spun out as an independent company, now also operating under the Treasure AI brand.