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Amperity

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AI-powered customer data platform built around identity resolution and consumption pricing

Customer Data Platform Identity Resolution Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Enterprises

What is Amperity?

Amperity is a customer data platform centered on AI-powered identity resolution, combining deterministic and probabilistic matching across roughly 45 different algorithms to unify customer records from disparate sources into a keychain of identities. Its Customer Data Cloud adds industry-specific data modeling with lifecycle predictions, self-service reverse ETL and generative AI tools for non-technical users, Real-Time Tables for acting on streaming data, and a sandbox environment for safely testing changes before they go live, with full visibility into every data transformation.

Amperity recently moved to a consumption-based pricing model, where customers get full platform access and pay only for the features they use through usage units called Amps, with no up-front commitment required. Amperity does not publish specific prices; typical enterprise implementations take three to six months and involve annual contracts, with published estimates suggesting costs starting around $200,000 per year.

Key Features of Amperity

Amperity lists 8 documented features, including AI-powered identity resolution using ~45 algorithms, Deterministic and probabilistic identity matching and Industry-specific data modeling and lifecycle predictions. The list below covers what the product does rather than how it is marketed.

  • AI-powered identity resolution using ~45 algorithms
  • Deterministic and probabilistic identity matching
  • Industry-specific data modeling and lifecycle predictions
  • Self-service reverse ETL and GenAI data access
  • Real-Time Tables for streaming data activation
  • Sandbox environment for safe change management
  • Native integration with Snowflake and Databricks
  • Customer Data Agent and Identity Resolution Agent AI tools

Amperity Pricing

Amperity lists 1 plan without published figures. Pricing is quoted on request.

Consumption-based (Amps)

Custom

Pay for platform features used, no up-front commitment

Request pricing

Full platform access with usage billed through Amps credits; exact rates not published

Amperity Specifications

Amperity is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Snowflake, Databricks, AWS, Google Cloud Platform, and marketing/advertising activation channels
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
Yes
Website
amperity.com

Amperity Videos

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Amperity FAQs

Amperity uses a consumption-based model called Amps, giving full platform access with no up-front commitment and billing based on feature usage.

It combines deterministic and probabilistic matching across roughly 45 different algorithms to stitch together customer records from disparate data sources.

No published free trial or free plan was found; Amperity requires engaging with sales for pricing and typically involves a multi-month implementation.

It is an Amperity feature that lets brands act instantly on streaming customer data for timely, personalized experiences.

Yes, Amperity shares data with lakehouses like Snowflake and Databricks using open, industry-standard formats.