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Zeta Marketing Platform

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AI marketing cloud with proprietary identity data and agentic execution

Identity Resolution Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Enterprises

What is Zeta Marketing Platform?

The Zeta Marketing Platform is the execution layer of Zeta Global's AI marketing cloud, and identity is one component rather than the whole offering. Zeta Identity sits alongside Zeta Data, AI agents and AI orchestration, which means the resolved identity is intended to be acted on inside the same system rather than exported to a separate activation tool.

Athena by Zeta is the headline addition, presented as an agent for marketers built on proprietary data and contextual intelligence and integrated directly with the platform, with separate framings for brands and for agencies. The company has also announced a strategic partnership with Palantir. This is a marketing platform first: organisations wanting identity resolution for fraud, KYC or master data should look at the risk-oriented tools in this category instead. Pricing is not published; evaluation runs through a demo request.

Key Features of Zeta Marketing Platform

  • Resolve identity with Zeta Identity
  • Act on resolved data in the same platform
  • Apply proprietary data to targeting
  • Run marketing agents through Athena
  • Orchestrate campaigns with AI
  • Serve brands and agencies separately
  • Unify data across marketing channels
  • Personalise using contextual intelligence
  • Integrate with the wider Zeta cloud
  • Access enterprise marketing execution

Zeta Marketing Platform Pricing

Custom

Custom

Demo-led; quoted per deployment

Request pricing

Zeta does not publish pricing. Evaluation runs through a demo request, with cost scoped to the marketing volumes and modules involved.

Zeta Marketing Platform Specifications

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Enterprises
Support
  • Email
  • Phone
  • Training
  • Tickets
Integrations
Ad platforms, CRM and CDP systems, Palantir, marketing channels
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
zetaglobal.com

Zeta Marketing Platform Videos

Zeta Marketing Platform Screenshots

Zeta Marketing Platform screenshot 1

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Zeta Marketing Platform FAQs

It is the execution layer of Zeta Global's AI marketing cloud, combining Zeta Data, Zeta Identity, AI agents and AI orchestration in one system.

An agent built for marketers, using proprietary data and contextual intelligence and integrated directly with the Zeta Marketing Platform, with separate offerings for brands and agencies.

No. It is a marketing platform. Identity resolution for fraud, KYC or master data is better served by the risk-oriented tools in this category.

Zeta Global has announced a strategic partnership with Palantir, publicised on its own site.

Pricing is not published. Evaluation runs through a demo request and is scoped to marketing volumes and the modules taken.