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CallRail

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Call tracking, routing and conversation intelligence for marketing attribution

Call Routing Software
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  • Deployment Cloud Based
  • Starting price $50/month
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is CallRail?

CallRail is a call tracking and conversation intelligence platform aimed at marketers who need to know which campaigns actually generate phone calls. Tracking numbers are assigned to campaigns, sources or individual web sessions, and inbound calls are routed to the right destination while being attributed back to the ad, keyword or page that produced them.

Beyond routing it records and transcribes calls, then applies conversation intelligence to score lead quality, spot keywords and surface sentiment, so call outcomes feed marketing reporting rather than sitting in a phone system. Form tracking extends the same attribution to web submissions. Pricing is published openly across four tiers, all including five local numbers, with a 14-day trial that needs no credit card.

Key Features of CallRail

  • Campaign and session-level call tracking with dynamic number insertion
  • Inbound call routing to teams, locations or individuals
  • Call recording with automatic transcription
  • Premium Conversation Intelligence for keyword and sentiment analysis
  • Automated lead qualification and call scoring
  • Form tracking for web submission attribution
  • Multi-channel attribution reporting across the customer journey
  • Local and toll-free number provisioning
  • Voice Assist AI call answering as an optional add-on
  • Integrations with major ad, analytics and CRM platforms

CallRail Pricing

Lead Tracking

$50/month

5 local numbers and 250 minutes included

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Core call tracking and routing with recording and transcription. Extra local numbers $3 each, extra local minutes $0.06 each. Up to 10% off on annual billing.

Lead Tracking Complete

$95/month

5 local numbers included

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Adds form tracking to attribute web submissions alongside calls. Form submissions $0.02 each beyond the plan.

Lead Conversion

$150/month

5 local numbers, 10,000 analysis minutes included

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Adds Premium Conversation Intelligence for richer call analysis. Additional analysis minutes $0.05 each.

Lead Conversion Complete

$195/month

5 local numbers, 10,000 analysis minutes included

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Call tracking, form tracking and Premium Conversation Intelligence together for full customer-journey analysis.

CallRail Specifications

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Phone
  • Live Support
  • Training
Integrations
Google Ads, Google Analytics, Meta Ads, HubSpot, Salesforce, Zapier and other CRM and analytics platforms
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
callrail.com

CallRail Videos

CallRail Screenshots

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CallRail FAQs

CallRail publishes four tiers: Lead Tracking at $50 per month, Lead Tracking Complete at $95, Lead Conversion at $150 and Lead Conversion Complete at $195. All include five local numbers, and annual billing saves up to 10%.

Yes. Every account starts with a 14-day free trial. No credit card is required to begin, and billing does not start until the trial ends.

Overage is billed on top of the base fee. Additional local numbers are $3 each and local minutes $0.06 each, toll-free numbers $5 each and toll-free minutes $0.08 each. Minutes are rounded up per call.

Yes. Its main purpose is marketing attribution: it ties each call back to the campaign, keyword or page that generated it, records and transcribes the conversation, and on higher tiers analyses it for keywords, sentiment and lead quality.

Voice Assist is an optional AI call answering add-on that handles and qualifies calls around the clock. It starts at $95 per month including 50 calls, then $1 per additional call over 15 seconds.