Best Customer Loyalty Program Software

Antavo is an AI-powered enterprise loyalty platform, marketed as the Antavo AI Loyalty Cloud, aimed at large brands running complex, multi-market loyalty programs. Its Loyalty Engine includes a no-code Workflows editor, promotions, and gamification tools, while the Loyalty Planner speeds up program design and the Optimizer turns loyalty data into actionable insights. An AI co-pilot called Timi assists teams throughout program setup and management.

Antavo uses activity-based pricing across Start, Grow, and Enterprise tiers, with brands paying based on engaged customers rather than flat fees; exact prices are not published and require contacting sales. The API-first platform is built for scale, handling large volumes of requests with low latency, and integrates with marketing and commerce systems including Bloomreach, Braze, Dotdigital, Emarsys, and Ometria.

Comarch Loyalty Marketing Platform is an enterprise-grade cloud solution for designing, launching and managing large, complex loyalty programs across retail, airlines, banking, fuel retail, telecom and other industries. It includes a rule engine for points and tiers, AI-driven personalization for churn prediction and next-best-offer recommendations, gamification, fraud prevention, and a reward catalog supporting points, money, coupons and partner rewards.

The platform centralizes customer data from POS, e-commerce and mobile channels into a single view and supports multi-country, multi-currency and multi-brand program operations, making it best suited to large enterprises rather than small businesses. Comarch does not publish fixed pricing; costs depend on the modules selected, member volume and integration complexity, and prospective customers must request a custom quote directly from Comarch.

Marsello is a loyalty and marketing automation platform built for retail and hospitality brands running on Shopify or Lightspeed. It combines a customizable points, rewards, and VIP tier loyalty program with behavior triggered email and SMS campaigns, including pre-built automations for abandoned cart recovery, win-back offers, and birthday messages. Customers can join through a branded portal, and digital loyalty cards can be issued directly into Apple Wallet and Google Wallet.

Marsello reports on repeat business and omnichannel sales attribution so merchants can see how campaigns and loyalty perform across online and in-store channels. Pricing is billed per connected site, starting around 60 US dollars a month for the Loyalty Launch plan and about 120 US dollars a month for the more popular Loyalty Accelerate plan, which adds VIP tiers, custom earn rules, and API access, plus a custom Enterprise tier. A 14 day free trial is available with no contract required.

Loopy Loyalty is a digital stamp card platform built specifically for Apple Wallet and Google Wallet. Instead of asking customers to download a dedicated app, businesses design a branded stamp card, share an enrollment QR code, and customers save the card directly to the wallet already on their phone. Staff use a companion Stamper app to add stamps or redeem rewards with a single scan, and merchants can send unlimited push notifications straight to the customer's lock screen, plus optional location based alerts using geofencing.

The platform is aimed at small, single to multi-location businesses such as cafes, salons, and retail shops that want a simple, no-code punch card replacement. All plans include unlimited customers and stamp cards, with higher tiers unlocking more card designs, locations, subusers, duplicate enrollment prevention, and customer data export. Loopy Loyalty is made by PassKit and is headquartered in Hong Kong.

Fivestars is a customer loyalty and automated marketing program originally built as a standalone company and acquired by European payments provider SumUp in 2021 for roughly 317 million dollars. It is now offered as SumUp's loyalty and marketing product, sold alongside SumUp point of sale and payment processing services rather than as a separate signup. The program lets customers join with just a phone number, earn points on visits and purchases, and receive automated offers.

Its signature feature, AutoPilot, automatically sends app notifications, texts, or emails timed to bring customers back, including new customer, repeat customer, at risk, and birthday campaigns. Because Fivestars is now bundled into SumUp's broader commerce platform, current standalone pricing is not published; businesses need to talk to a SumUp representative to see plans and costs for their location.

Preferred Patron is a customer loyalty and retention platform aimed at single-location businesses through large multi-location and franchise brands, spanning restaurants, retail, and other service businesses. It combines a points and rewards loyalty engine with a built-in CRM, plus fully integrated email and SMS marketing so businesses do not need to sync a separate mailing list. Features include automated welcome and birthday messages, segmented campaigns, interactive inbound SMS keywords, and an AI message assistant powered by OpenAI for drafting on-brand communications.

Pricing starts at 29 dollars a month for a Small Business plan covering up to 5,000 members with no long-term contract, scaling to a Growth plan at 199 dollars a month and an Enterprise plan starting at 10,000 dollars a month for large, multi-location programs, both requiring an annual agreement billed monthly. A one-time 500 dollar setup fee applies to Growth and Enterprise plans, and the company states there are no transaction or redemption fees on any plan.

Punchh is an enterprise loyalty and guest engagement platform for restaurant, convenience store, and retail chains. It was acquired by PAR Technology Corporation in 2021 for about 500 million dollars and has since been folded into PAR's broader guest engagement suite, now marketed as PAR Engagement with Punchh as its loyalty component. The platform supports visit based, points, tiered, and banked currency loyalty programs, along with referrals, memberships, and gamified challenges.

Punchh emphasizes personalization, using purchase and behavior data to trigger real time, individualized offers across email, SMS, app, and in-store channels, plus a Punchh Wallet for stored value and digital payments. It connects to over 200 POS, ordering, and marketing integrations through open APIs. Pricing is not published; Punchh is sold to enterprise brands through a custom quote after a demo, and there is no free plan.

Kangaroo Rewards is a customer loyalty and marketing automation platform built for retail, restaurant, health and beauty, and franchise businesses. It lets merchants launch a points, cashback, tiered, or punch card style rewards program, then layer in referral rewards, gamified promotions like spin to win, and segmented email, SMS, and push campaigns from a single dashboard. Customers interact through a branded mobile app or web widget, tracking their balance and redeeming rewards in store or online.

The platform connects with common POS and ecommerce systems, including Shopify, WooCommerce, and BigCommerce, so purchase data feeds loyalty automatically. Plans range from a Core tier for single location small businesses up to an Elite tier with a white label app, API access, and advanced analytics for multi-location and franchise brands, plus a custom Enterprise option for larger regional deployments.

Loyalty Gator is a web-based customer loyalty program platform aimed at small and medium businesses. It supports points-for-dollars, action-based rewards, referral programs and digital punch cards, and lets customers enroll and check balances online from a computer, tablet or phone. Businesses get a reporting dashboard, data export tools, and integration options through a developer API and Zapier, connecting to over 2,000 other applications without custom development.

Pricing is tiered by customer volume rather than features alone, starting at $59 per month for up to 100 customers and rising to $179 per month for up to 10,000 customers at a single location, with custom enterprise, franchise and white-label programs available on request. All plans include unlimited transactions with no per-transaction fees and no long-term contract, backed by a 30-day money-back trial period.

Rivo is a retention platform built specifically for Shopify and Shopify Plus merchants, combining loyalty points, VIP tiers, referral programs, memberships and customer accounts in one app. Merchants can create custom earning rules, double-sided referral rewards, and passwordless account experiences, all configurable without coding through an admin dashboard that integrates directly with Shopify customer accounts.

Rivo offers a free plan for very low order volumes and paid plans that scale with monthly order count, from a Scale plan starting around $49 per month up to a Plus/Accounts plan at $499 per month for higher-volume stores, plus custom pricing for Shopify Plus brands needing the full loyalty, referrals and membership stack. The platform is SOC 2 Type II compliant and offers 50+ integrations along with a developer API.