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Open Loyalty

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Open-source and enterprise loyalty engine with API-first architecture

Customer Loyalty Program Software
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  • Deployment Cloud Based, On Premises, Hybrid
  • Starting price Free
  • Free trial Not offered
  • Best for Startups, SMEs, Enterprises

What is Open Loyalty?

Open Loyalty is an API-first loyalty engine available in an open-source edition and a hosted Enterprise edition, used by brands including Heineken, JTI, and ALDO. It provides a flexible points system, custom loyalty tiers, referral programs, digital wallets, loyalty cards, and gamification through badges, and it is designed to plug into existing ecommerce, CRM, POS, CDP, and marketing automation tools through its API.

The free Open Source edition is limited to 200 members and is recommended for testing rather than production use. The Enterprise edition uses a Platform Fee plus Allowance Fee model based on monthly active members, and includes full API and admin UI access, 24/7 issue monitoring, and a 99.99% uptime guarantee. Exact enterprise pricing is not publicly listed and requires a custom quote.

Key Features of Open Loyalty

Open Loyalty lists 9 documented features, including Flexible points system, Custom loyalty tiers and Referral program management. The list below covers what the product does rather than how it is marketed.

  • Flexible points system
  • Custom loyalty tiers
  • Referral program management
  • Digital wallets and loyalty cards
  • Gamification with badges
  • API-first engine with full Admin UI
  • Docker support for self-hosted deployment
  • Integrations with ecommerce, CRM, POS, CDP and marketing automation tools
  • Open Source and Enterprise editions

Open Loyalty Pricing

Open Loyalty lists 2 plans. One is free; the rest are quoted on request.

Open Source Edition

Free

200 members (testing only)

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Self-hosted open-source edition with no guaranteed performance or scalability; recommended for testing

Enterprise

Custom

Based on monthly Active Members

Request pricing

Platform Fee plus Allowance Fee model; includes full API and Admin UI, no feature limits, loyalty expert consultation, Customer Success team, 24/7 monitoring, 99.99% uptime SLA

Open Loyalty Specifications

Open Loyalty is available on web app. It offers an API and has a free plan.

Deployment
  • Cloud Based
  • On Premises
  • Hybrid
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
eCommerce platforms, CRM, POS, CDP and marketing automation tools via API
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
openloyalty.io

Open Loyalty Videos

Open Loyalty Screenshots

Open Loyalty screenshot 1

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Open Loyalty FAQs

The Open Source edition is free but limited to 200 members and recommended for testing only, not production use.

It uses a Platform Fee plus Allowance Fee model based on the number of monthly Active Members, meaning you only pay for members who actually engage.

Yes, the platform has full Docker support for self-hosted and on-premises deployment.

Enterprise customers get 24/7 issue monitoring, under-30-minute P1 response times, and a 99.99% uptime guarantee.

Reported users include Heineken, JTI, limango, Intersport, and ALDO.