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Smile.io

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Loyalty, referral, and VIP rewards platform for Shopify brands

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  • Deployment Cloud Based
  • Starting price $15
  • Free trial Not offered
  • Best for Startups, SMEs, Enterprises

What is Smile.io?

Smile.io is a loyalty and rewards platform built primarily for Shopify and Shopify Plus merchants. It combines a points program, VIP tiers, and a referral program so brands can reward customers for purchases, account creation, birthdays, social engagement, and referring friends. The platform integrates with Shopify POS, letting customers earn and redeem points both online and in physical stores, and it embeds directly into product pages, checkout, and a dedicated branded loyalty page.

Smile.io serves over 50,000 merchants and holds a 4.9 out of 5 rating from more than 6,000 Shopify App Store reviews. Pricing scales with monthly order volume across six tiers, from a free plan to a custom Enterprise plan, and higher tiers unlock VIP tiers, unlimited integrations, and API access. Smile.io connects with tools such as Klaviyo, Gorgias, Recharge, and Mailchimp.

Key Features of Smile.io

Smile.io lists 10 documented features, including Points program for purchases, sign ups, birthdays and social actions, VIP tiers with escalating perks and Referral program with automated tracking. The list below covers what the product does rather than how it is marketed.

  • Points program for purchases, sign ups, birthdays and social actions
  • VIP tiers with escalating perks
  • Referral program with automated tracking
  • Shopify POS integration for in-store earning and redemption
  • Branded, embeddable loyalty page and on-site widgets
  • Free product, subscription and gift card rewards on higher tiers
  • Sales attribution and performance analytics
  • 20+ integrations including Klaviyo, Gorgias and Recharge
  • Multi-language support
  • Shopify Flow automation triggers

Smile.io Pricing

Smile.io lists 4 plans, from $15 to $999.

Essential

$15

per month, monthly billing

For stores gaining traction, with 1 integration, 500 monthly orders and 15 special features.

Standard

$79

per month, monthly billing

For established stores, with 2 integrations, 1,000 monthly orders and Shopify Flow triggers.

Growth

$199

per month, monthly billing

Unlimited integrations and 2,500 monthly orders, with additional orders at $20 per 100.

Plus

$999

per month, annual billing

For large brands, with unlimited integrations, 7,500 monthly orders and additional orders at $5 per 100.

Smile.io Specifications

Smile.io is available on web app. It offers an API and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Enterprises
Support
  • Email
  • Live Support
  • Training
Integrations
Klaviyo, Loox, Gorgias, Recharge, HubSpot CRM, Mailchimp, Omnisend, Okendo, Shopify POS, Shopify Flow
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
smile.io

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Smile.io FAQs

Smile.io is a loyalty, rewards, and referral platform built mainly for Shopify and Shopify Plus stores, combining points, VIP tiers, and referrals in one branded loyalty program.

Yes. The Free plan covers up to 200 monthly orders and includes points, referrals, discounts, and free shipping rewards with full branding.

Smile.io charges overage fees when you exceed your plan's monthly order cap, such as extra charges per 100 additional orders on higher tiers.

API access is included starting on the Plus plan at $999 per month and on the custom Enterprise plan.

Smile.io connects with over 20 tools including Klaviyo, Gorgias, Recharge, HubSpot CRM, Mailchimp, Omnisend, and Okendo, plus Shopify POS.