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Marsello

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Loyalty, email, and SMS marketing platform for Shopify and Lightspeed retailers

Customer Loyalty Program Software
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  • Deployment Cloud Based
  • Starting price $60/month
  • Free trial Available
  • Best for SMEs, Startups

What is Marsello?

Marsello is a loyalty and marketing automation platform built for retail and hospitality brands running on Shopify or Lightspeed. It combines a customizable points, rewards, and VIP tier loyalty program with behavior triggered email and SMS campaigns, including pre-built automations for abandoned cart recovery, win-back offers, and birthday messages. Customers can join through a branded portal, and digital loyalty cards can be issued directly into Apple Wallet and Google Wallet.

Marsello reports on repeat business and omnichannel sales attribution so merchants can see how campaigns and loyalty perform across online and in-store channels. Pricing is billed per connected site, starting around 60 US dollars a month for the Loyalty Launch plan and about 120 US dollars a month for the more popular Loyalty Accelerate plan, which adds VIP tiers, custom earn rules, and API access, plus a custom Enterprise tier. A 14 day free trial is available with no contract required.

Key Features of Marsello

Marsello lists 9 documented features, including Customizable points, rewards, and VIP tier loyalty program, Digital loyalty cards for Apple Wallet and Google Wallet and Behavior triggered email and SMS marketing automations. The list below covers what the product does rather than how it is marketed.

  • Customizable points, rewards, and VIP tier loyalty program
  • Digital loyalty cards for Apple Wallet and Google Wallet
  • Behavior triggered email and SMS marketing automations
  • Pre-built win-back, abandoned cart, and birthday campaigns
  • Branded customer loyalty portal
  • RFM customer segmentation
  • Omnichannel sales attribution and repeat business reporting
  • Shopify and Lightspeed Retail integrations
  • API access and custom earn rules on Accelerate plan and above

Marsello Pricing

Marsello lists 3 plans. Two carry a published figure, from $60 to $120; the rest are quoted on request.

Loyalty Launch

$60/month

Per site, up to 25,000 monthly orders (fair use)

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Basic loyalty, basic referrals, customer portal, Apple/Google Wallet, basic automations

Loyalty Accelerate

$120/month

Per site, up to 50,000 monthly orders (fair use)

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Advanced loyalty and referrals, VIP tiers, custom earn options, API access, Google Review Manager

Enterprise

Custom

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Custom volume and feature needs for larger multi-site brands

Marsello Specifications

Marsello is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Startups
Support
  • Email
  • Live Support
Integrations
Shopify, Lightspeed Retail, Lightspeed X-Series
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
marsello.com

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Marsello FAQs

Marsello bills per connected site, starting around 60 US dollars a month for Loyalty Launch and about 120 US dollars a month for the more popular Loyalty Accelerate plan, with a custom Enterprise tier for larger brands.

Yes, Marsello offers a 14 day free trial with no contract or cancellation fee.

Marsello integrates with Shopify and Lightspeed Retail (including Lightspeed X-Series), syncing sales and customer data automatically.

Yes, loyalty cards can be issued directly into a customer's Apple Wallet or Google Wallet.

Loyalty Accelerate adds VIP tiers, advanced reward conditions, custom earn options, custom segmentation, product sync, and API access on top of the basic loyalty program in Loyalty Launch.