Baremetrics

Baremetrics approaches churn from the financial side rather than the relationship side, and that difference decides whether it suits you. Where customer success platforms track health and intervention, Baremetrics starts from subscription metrics and works outward into the specific mechanisms that lose revenue.

Four products carry the offering. Subscription analytics tracks and analyses the subscription business. Payment recovery addresses failed charges. Cancellation Insights collects reasons at the moment of cancellation. Financial forecasting through Forecast+ supports future planning.

Payment recovery deserves the most attention because involuntary churn is the largest avoidable loss in most subscription businesses and the least discussed. A meaningful share of cancellations are not decisions at all: a card expires, a bank declines a transaction, the charge fails and the customer is gone without ever choosing to leave. Recovering those requires dunning sequences, automated reminders, customisable card update forms, in-app paywalls and one-click recovery links, all of which Baremetrics publishes.

Cancellation Insights is priced separately at $129 per month and collects real-time reasons at cancellation. Asking at the moment of departure is the only reliable time, since a customer who has already left will not answer a survey later, and the aggregate of those answers is the only direct evidence of why churn happens rather than inference from usage data.

The integration list determines fit entirely, covering Stripe, Braintree, Chargebee, Recurly, the Apple App Store, Google Play Store, Shopify, QuickBooks Online and Xero. Baremetrics reads the billing system, so it works immediately if your billing runs on one of those and not at all otherwise.

Augmentation, Benchmarks, Segmentation, an Analytics API, email reports and Slack tools complete the platform. A free trial and live demo environment are offered.