Segment (Twilio)
VerifiedDeveloper-first customer data platform unifying and routing customer data to 700+ tools
See all screenshots - Deployment Cloud Based
- Starting price Free
- Free trial Available
- Best for Startups, SMEs, Enterprises
What is Segment (Twilio)?
Segment is a customer data platform originally launched in 2011 and acquired by Twilio in 2020. It collects event data from web, mobile, and server sources through a single API, cleans and validates it, and routes it to more than 700 downstream destinations including analytics tools, ad platforms, and data warehouses. Its identity resolution engine merges data from multiple touchpoints into unified customer profiles, and its Unify and Engage modules add audience building and real time journey orchestration on top of the core data pipeline product.
Pricing is based on Monthly Tracked Users along with which product modules are enabled. A limited free tier and a 14 day free trial exist for the core Connections pipeline product, while the full CDP suite with identity resolution and audience activation requires a custom sales quote. Segment serves customers from startups to large global enterprises.
Key Features of Segment (Twilio)
Segment (Twilio) lists 8 documented features, including Real-time event collection via APIs and SDKs across web, mobile, and server, 700+ pre-built sources and destinations and Identity resolution and unified customer profiles. The list below covers what the product does rather than how it is marketed.
- Real-time event collection via APIs and SDKs across web, mobile, and server
- 700+ pre-built sources and destinations
- Identity resolution and unified customer profiles
- Audience building and real-time journey orchestration (Engage)
- Reverse ETL to sync warehouse data into downstream tools
- Protocols for data governance, validation, and observability
- Predictive and generative AI audience features
- Consent management and privacy compliance tools
Segment (Twilio) Pricing
Segment (Twilio) lists 3 plans. One is free; the rest are quoted on request.
Free
Free
Limited sources and Monthly Tracked Users
Entry-level tier for the Connections data pipeline product
Team/Business (Connections)
Custom
Priced by Monthly Tracked Users (MTUs)
Data pipeline product with a 14-day free trial; includes destinations, basic identity resolution
CDP Suite (Connections + Unify + Engage)
Custom
Custom based on usage
Full CDP with identity resolution, unified profiles, audience segmentation, and AI add-ons; requires a sales quote
Segment (Twilio) Specifications
Segment (Twilio) is available on web app. It offers an API, has a free trial and has a free plan.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Languages
- English
- Built for
- Startups
- SMEs
- Enterprises
- Support
- Live Support
- Training
- Tickets
- Integrations
- Snowflake, Databricks, BigQuery, Redshift, Salesforce, Google Analytics, Braze, Amplitude, Mixpanel, HubSpot, and 700+ more destinations
- Public API
- Yes
- Free trial
- Yes
- Free plan
- Yes
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- segment.com
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