VWO
What is VWO?
VWO, made by Wingify, is an experimentation platform used to run A/B, split, and multivariate tests across websites, mobile apps, and server side systems. It combines a no code visual editor with heatmaps and session recordings built into every test report, Bayesian statistics for interpreting results, and behavior based audience targeting. AI generated optimization ideas and feature level testing round out the platform, and it integrates with major analytics, CRM, and ecommerce tools.
VWO structures pricing around Growth, Pro, and Enterprise tiers based on Monthly Tracked Users, but exact dollar figures are not published on its official pricing page and instead require a custom quote. Its long standing free Starter plan was discontinued as of 2026, with new sign ups now given a 30 day free trial instead. VWO is used by thousands of businesses across more than 90 countries, ranging from growing companies to large enterprise brands.
Key Features of VWO
Here are the powerful features that make VWO stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- A/B, split, and multivariate testing across web, mobile, and server side systems
- No code visual editor for making page changes without engineering support
- Integrated heatmaps and session recordings in every test report
- Bayesian statistics engine for real time impact reporting
- Behavior based audience targeting including exit intent and scroll depth
- AI generated optimization ideas for experiment ideation
- Feature flag based testing for product teams
- Integrations across analytics, CRM, and ecommerce platforms
VWO Pricing
Here are the pricing plans for VWO. Choose the plan that best fits your requirements and budget.
Growth
Custom
Based on Monthly Tracked Users (MTU)
Visual and code editor, unlimited variations and metrics, basic AI CoPilot features, enhanced targeting, email and chat support with 24×5 coverage.
Pro
Custom
Based on Monthly Tracked Users (MTU)
Everything in Growth plus advanced targeting and reporting, multivariate testing, guardrail metrics, and phone support.
Enterprise
Custom
Based on Monthly Tracked Users (MTU)
Everything in Pro plus a dedicated customer success manager, single sign on, API access, and 24×7 support.
VWO Specifications
Get a closer look at the technical specifications and system requirements for VWO. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- startups
- smes
- agencies
- enterprises
- phone
- live support
- training
VWO Videos
VWO Screenshots
Overall VWO Reviews
Here's our unbiased review of VWO. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.