Best Heatmap Software

Crazy Egg is a website optimization tool founded in 2006 that helps businesses understand visitor behavior through heatmaps, scrollmaps, confetti reports, session recordings and A/B testing. It is aimed at small to mid-sized businesses and includes a visual page editor so non-technical users can create and launch test variants without writing code.

Crazy Egg offers four annually billed plans: Starter at $29 per month for 5,000 tracked pageviews, Plus at $99 per month for 150,000 pageviews, Pro at $249 per month for 500,000 pageviews, and Enterprise at $599 per month for 1,000,000 pageviews. Every plan includes unlimited domains and team members with no overage charges, and a 30-day free trial is available on all plans.

Mouseflow is a behavior analytics platform founded in Copenhagen, Denmark in 2009 that combines session replay, heatmaps, conversion funnels, form analytics and feedback surveys in one tool. It records visitor sessions after a lightweight script is installed, offers seven automatic heatmap types including click, scroll, movement and friction, and includes an AI assistant called Mina that answers natural-language questions about session data.

Mouseflow offers a free plan covering 500 sessions per month on one website with one conversion funnel and one month of data retention. Paid plans are Essential at $25 per month for 5,000 sessions, Advanced at $109 per month for 25,000 sessions, and Premium at $319 per month for 100,000 sessions, each with longer data retention and more projects and funnels. Enterprise plans are custom priced, and all paid tiers include a 14-day free trial.

Microsoft Clarity is a free website and app behavior analytics tool that shows how visitors interact with pages through session recordings and heatmaps. It automatically flags signs of user frustration such as rage clicks, dead clicks, and excessive scrolling, and its Insights Dashboard consolidates these signals so teams can spot and fix usability problems quickly.

Unlike most tools in this category, Clarity has no paid tiers, session caps, or feature gates behind a paywall; every feature, including AI-generated session summaries powered by Microsoft Copilot, is available at no cost. Microsoft can offer this because it uses aggregated, anonymized Clarity data to improve its own advertising and AI products, a practice disclosed in its terms of service.

Hotjar is a behavior analytics tool that shows how visitors use a website through heatmaps, session recordings, surveys and feedback widgets. Founded in Malta in 2014, Hotjar became part of Contentsquare in 2021 and, as of mid-2025, its products are being merged into the Contentsquare platform, which now offers an expanded free tier alongside paid plans.

The current free plan includes up to 200,000 sessions per month with heatmaps, session replay, 100 survey responses, error monitoring, performance monitoring, funnels, and integrations with tools like Slack and Jira, with no credit card required. Paid Growth, Pro and Enterprise plans add higher limits and advanced capabilities such as Journeys and zone-based heatmaps, but current pricing for these tiers is not published and requires contacting sales.

Contentsquare is an experience analytics platform that shows businesses how visitors behave on their websites and apps through session replay, heatmaps, and journey analysis. It is built for marketing, product, UX, and ecommerce teams that want to find friction points, quantify their revenue impact, and prioritize fixes without relying only on traditional web analytics.

The platform is sold as a suite covering Experience Analytics, Voice of Customer, and Product Analytics, each with its own pricing tiers. A free plan covers up to 200,000 monthly sessions for one project, while the Growth plan starts at $49 per month ($39 per month billed yearly). Pro and Enterprise plans use custom, sales negotiated pricing.

FullStory is a digital experience analytics platform that helps product, engineering, and support teams understand how users actually interact with their websites and apps. It combines session replay, heatmaps, and automatic frustration detection such as rage clicks and dead clicks so teams can spot friction points without manually tagging every event in advance.

The platform captures behavioral data automatically, letting teams search and segment sessions after the fact rather than defining tracking upfront. FullStory offers a free plan for smaller sites and custom priced Business, Advanced, and Enterprise plans for larger organizations, sold through a sales led process rather than public list pricing.

VWO, made by Wingify, is an experimentation platform used to run A/B, split, and multivariate tests across websites, mobile apps, and server side systems. It combines a no code visual editor with heatmaps and session recordings built into every test report, Bayesian statistics for interpreting results, and behavior based audience targeting. AI generated optimization ideas and feature level testing round out the platform, and it integrates with major analytics, CRM, and ecommerce tools.

VWO structures pricing around Growth, Pro, and Enterprise tiers based on Monthly Tracked Users, but exact dollar figures are not published on its official pricing page and instead require a custom quote. Its long standing free Starter plan was discontinued as of 2026, with new sign ups now given a 30 day free trial instead. VWO is used by thousands of businesses across more than 90 countries, ranging from growing companies to large enterprise brands.

Smartlook combines session recordings with event-based analytics, and has joined Cisco, which is context worth carrying into any evaluation since roadmap and packaging decisions now sit within a much larger organisation.

The product's distinguishing position is genuine mobile app support alongside web. That distinction matters more than vendors in this category usually admit. Recording a website is comparatively straightforward, since the browser exposes the document and events can be captured in JavaScript. Recording a mobile application requires an SDK inside the app, has to handle native views rather than a document, must cope with releases that ship weeks apart rather than continuously, and has to respect platform privacy constraints. Tools that treat mobile as a variant of web generally handle it poorly.

Combining recordings with event-based analytics addresses the analytical gap that recordings alone leave. A recording shows you one user's experience in detail but tells you nothing about how common it is; event analytics tells you how many users did something but not why. Having both against the same session lets an analyst move between the two: see that 12 percent of users abandon at a step, then watch a sample of those specific sessions.

Advanced filtering is emphasised, which is the practical requirement that makes recordings usable at all. A product with meaningful traffic generates far more recordings than anyone can watch, so the value depends entirely on finding the twenty sessions worth watching among fifty thousand.

Pricing is not published as plan figures.

Lucky Orange provides heatmaps, funnels and session recordings, and frames its own value in a way that is unusually honest about the category's central weakness: you do not need more website data, you need answers.

That criticism lands because it is accurate. Heatmap tools produce a great deal of interesting material and very little direction. A heatmap shows where people clicked. A session recording shows one person struggling. A funnel shows where people left. Each is suggestive, none is conclusive, and the analyst is left assembling a theory from three sources that do not connect to each other. Most organisations install these tools, look at them enthusiastically for a fortnight and then stop.

Discovery AI is positioned to close that gap by connecting the three into a direct answer about what to fix first. Whether it does is worth testing during a trial against a page you already understand, since the test of such a feature is whether it identifies a problem you know exists and did not tell it about.

Prioritisation is genuinely the missing piece rather than a convenience. A team that knows its checkout has a problem still has to decide which of six candidate causes to address, and testing them sequentially costs months.

The vendor reports over 500,000 websites using the product.

Pricing is published with every feature on every plan, which removes the usual frustration of finding the capability you need gated behind an enterprise tier. Build is $32 per month paid annually for up to 3,500 monthly sessions, and Grow is $72 per month paid annually for up to 10,000 sessions, with a further published figure of $199. Annual billing saves 20 percent and a 7 day free trial is offered.

Humblytics is revenue analytics and A/B testing for growth marketing teams, built around a specific and defensible premise: showing which pages and campaigns actually make money, then letting you test the ones that do not.

Tying analytics to revenue rather than to traffic is the distinction that matters. Most web analytics answers questions about volume: how many visitors, which pages, where they came from. Very few connect that to money, which means a marketing team can demonstrate that a campaign drove traffic while remaining unable to say whether it produced revenue. Those are different questions, and only one of them survives a conversation with a finance director.

Requiring no developers is the other central claim, and it addresses the real bottleneck in A/B testing. Most tests never run because they sit in an engineering backlog behind product work, and a marketing team that can only test with developer time tests roughly never.

Being cookie-free with no consent banner required is a substantive technical and legal position rather than a convenience. Consent banners suppress measurement directly, since visitors who decline are invisible to cookie-based analytics, which means the data describes only the subset who agreed to be measured. A cookie-free approach measures everyone and removes the banner that costs conversions in its own right.

An MCP endpoint is published, bringing analytics data into AI assistants, alongside 200 AI chat credits per month on published plans.

Pricing is published with a figure of $79 among the tiers and a $2,500 figure at the upper end, with a 14 day free trial and cancellation at any time.