Best Heatmap Software

Crazy Egg is a website optimization tool founded in 2006 that helps businesses understand visitor behavior through heatmaps, scrollmaps, confetti reports, session recordings and A/B testing. It is aimed at small to mid-sized businesses and includes a visual page editor so non-technical users can create and launch test variants without writing code.

Crazy Egg offers four annually billed plans: Starter at $29 per month for 5,000 tracked pageviews, Plus at $99 per month for 150,000 pageviews, Pro at $249 per month for 500,000 pageviews, and Enterprise at $599 per month for 1,000,000 pageviews. Every plan includes unlimited domains and team members with no overage charges, and a 30-day free trial is available on all plans.

Mouseflow is a behavior analytics platform founded in Copenhagen, Denmark in 2009 that combines session replay, heatmaps, conversion funnels, form analytics and feedback surveys in one tool. It records visitor sessions after a lightweight script is installed, offers seven automatic heatmap types including click, scroll, movement and friction, and includes an AI assistant called Mina that answers natural-language questions about session data.

Mouseflow offers a free plan covering 500 sessions per month on one website with one conversion funnel and one month of data retention. Paid plans are Essential at $25 per month for 5,000 sessions, Advanced at $109 per month for 25,000 sessions, and Premium at $319 per month for 100,000 sessions, each with longer data retention and more projects and funnels. Enterprise plans are custom priced, and all paid tiers include a 14-day free trial.

Microsoft Clarity is a free website and app behavior analytics tool that shows how visitors interact with pages through session recordings and heatmaps. It automatically flags signs of user frustration such as rage clicks, dead clicks, and excessive scrolling, and its Insights Dashboard consolidates these signals so teams can spot and fix usability problems quickly.

Unlike most tools in this category, Clarity has no paid tiers, session caps, or feature gates behind a paywall; every feature, including AI-generated session summaries powered by Microsoft Copilot, is available at no cost. Microsoft can offer this because it uses aggregated, anonymized Clarity data to improve its own advertising and AI products, a practice disclosed in its terms of service.

Hotjar is a behavior analytics tool that shows how visitors use a website through heatmaps, session recordings, surveys and feedback widgets. Founded in Malta in 2014, Hotjar became part of Contentsquare in 2021 and, as of mid-2025, its products are being merged into the Contentsquare platform, which now offers an expanded free tier alongside paid plans.

The current free plan includes up to 200,000 sessions per month with heatmaps, session replay, 100 survey responses, error monitoring, performance monitoring, funnels, and integrations with tools like Slack and Jira, with no credit card required. Paid Growth, Pro and Enterprise plans add higher limits and advanced capabilities such as Journeys and zone-based heatmaps, but current pricing for these tiers is not published and requires contacting sales.

Contentsquare is an experience analytics platform that shows businesses how visitors behave on their websites and apps through session replay, heatmaps, and journey analysis. It is built for marketing, product, UX, and ecommerce teams that want to find friction points, quantify their revenue impact, and prioritize fixes without relying only on traditional web analytics.

The platform is sold as a suite covering Experience Analytics, Voice of Customer, and Product Analytics, each with its own pricing tiers. A free plan covers up to 200,000 monthly sessions for one project, while the Growth plan starts at $49 per month ($39 per month billed yearly). Pro and Enterprise plans use custom, sales negotiated pricing.

FullStory is a digital experience analytics platform that helps product, engineering, and support teams understand how users actually interact with their websites and apps. It combines session replay, heatmaps, and automatic frustration detection such as rage clicks and dead clicks so teams can spot friction points without manually tagging every event in advance.

The platform captures behavioral data automatically, letting teams search and segment sessions after the fact rather than defining tracking upfront. FullStory offers a free plan for smaller sites and custom priced Business, Advanced, and Enterprise plans for larger organizations, sold through a sales led process rather than public list pricing.

VWO, made by Wingify, is an experimentation platform used to run A/B, split, and multivariate tests across websites, mobile apps, and server side systems. It combines a no code visual editor with heatmaps and session recordings built into every test report, Bayesian statistics for interpreting results, and behavior based audience targeting. AI generated optimization ideas and feature level testing round out the platform, and it integrates with major analytics, CRM, and ecommerce tools.

VWO structures pricing around Growth, Pro, and Enterprise tiers based on Monthly Tracked Users, but exact dollar figures are not published on its official pricing page and instead require a custom quote. Its long standing free Starter plan was discontinued as of 2026, with new sign ups now given a 30 day free trial instead. VWO is used by thousands of businesses across more than 90 countries, ranging from growing companies to large enterprise brands.