AB Tasty
VerifiedAI-powered experimentation, personalization and feature flagging for digital teams
- Deployment Cloud Based
- Starting price Custom
- Free trial Not offered
- Best for SMEs, Agencies, Enterprises
What is AB Tasty?
AB Tasty is a digital experience optimization platform founded in Paris in 2009. It combines A/B and A/B/n testing, a visual WYSIWYG editor, server-side feature experimentation, feature flagging, and rule-based personalization in one platform, letting marketing and product teams test and roll out changes without waiting on engineering for every change.
The platform targets mid-market and enterprise brands such as Kering, McDonald's and L'Oreal, and is used to run web and app experimentation programs. Pricing is fully custom and based on traffic, domains and modules selected, with no published self-serve tiers. Instead of a self-serve free trial, AB Tasty offers a guided one to two week proof-of-concept.
Key Features of AB Tasty
AB Tasty lists 8 documented features, including A/B, A/B/n and multivariate testing, Visual WYSIWYG editor for non-technical users and Server-side feature experimentation and rollout. The list below covers what the product does rather than how it is marketed.
- A/B, A/B/n and multivariate testing
- Visual WYSIWYG editor for non-technical users
- Server-side feature experimentation and rollout
- Feature flagging with gradual rollout controls
- Audience segmentation and rule-based personalization
- Real-time reporting dashboards
- AI-assisted test and variation generation
- Exit-intent and behavioral trigger targeting
AB Tasty Pricing
AB Tasty lists 1 plan without published figures. Pricing is quoted on request.
Custom
Custom
Based on traffic (average sessions or MAU), domains, and modules
Tailored contract based on traffic volume, number of domains, selected modules (experimentation, personalization, feature flagging) and implementation scope. No published self-serve pricing; a 1-2 week guided proof-of-concept is offered instead of a free trial.
AB Tasty Specifications
AB Tasty is available on web app. It offers an API.
- cloud based
- web app
- smes
- agencies
- enterprises
- live support
- training
- tickets
AB Tasty Screenshots
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