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AB Tasty

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AI-powered experimentation, personalization and feature flagging for digital teams

Conversion Rate Optimization Software Website Optimization Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is AB Tasty?

AB Tasty is a digital experience optimization platform founded in Paris in 2009. It combines A/B and A/B/n testing, a visual WYSIWYG editor, server-side feature experimentation, feature flagging, and rule-based personalization in one platform, letting marketing and product teams test and roll out changes without waiting on engineering for every change.

The platform targets mid-market and enterprise brands such as Kering, McDonald's and L'Oreal, and is used to run web and app experimentation programs. Pricing is fully custom and based on traffic, domains and modules selected, with no published self-serve tiers. Instead of a self-serve free trial, AB Tasty offers a guided one to two week proof-of-concept.

Key Features of AB Tasty

AB Tasty lists 8 documented features, including A/B, A/B/n and multivariate testing, Visual WYSIWYG editor for non-technical users and Server-side feature experimentation and rollout. The list below covers what the product does rather than how it is marketed.

  • A/B, A/B/n and multivariate testing
  • Visual WYSIWYG editor for non-technical users
  • Server-side feature experimentation and rollout
  • Feature flagging with gradual rollout controls
  • Audience segmentation and rule-based personalization
  • Real-time reporting dashboards
  • AI-assisted test and variation generation
  • Exit-intent and behavioral trigger targeting

AB Tasty Pricing

AB Tasty lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Based on traffic (average sessions or MAU), domains, and modules

Request pricing

Tailored contract based on traffic volume, number of domains, selected modules (experimentation, personalization, feature flagging) and implementation scope. No published self-serve pricing; a 1-2 week guided proof-of-concept is offered instead of a free trial.

AB Tasty Specifications

AB Tasty is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Google Analytics, Adobe Analytics, Segment, Salesforce, Shopify, Contentful, Slack, Google Tag Manager
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
Yes
Website
abtasty.com

AB Tasty Screenshots

AB Tasty screenshot 1

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AB Tasty FAQs

No self-serve free trial is offered. AB Tasty instead provides a guided proof-of-concept lasting one to two weeks so teams can evaluate the platform before committing.

Pricing is fully custom, based on factors like average traffic or monthly active users, number of domains, selected modules, and implementation scope. There is no published price list.

Yes, AB Tasty offers Feature Experimentation and Rollout for server-side and mobile app testing in addition to its client-side visual editor for web.

Yes, AB Tasty includes feature flagging that lets teams toggle features on or off, gradually roll out to user segments, and test in production without redeploying code.