Dynamic Yield
VerifiedEnterprise personalization, recommendations and experimentation platform owned by Mastercard
See all screenshots - Deployment Cloud Based
- Starting price Custom
- Free trial Not offered
- Best for Enterprises
What is Dynamic Yield?
Dynamic Yield is an enterprise personalization and experimentation platform used by large brands to tailor web, app, email and offsite experiences in real time. Its AdaptML decision engine combines machine learning models for next-item prediction, intent profiling and visual similarity to power product recommendations, and the platform also supports classic A/B testing, multi-armed bandits and affinity-based allocation. Dynamic Yield has been owned by Mastercard since 2022.
Dynamic Yield does not publish self-serve pricing tiers or a public pricing page. Costs are quote-based and depend on factors such as traffic volume and the number of active tests or personalization campaigns, and prospective customers must contact sales for a proposal. No free trial or free plan is offered.
Key Features of Dynamic Yield
Dynamic Yield lists 8 documented features, including Real-time 1:1 personalization engine, AI-powered product recommendations (AdaptML) and A/B testing, multi-armed bandits and affinity allocation. The list below covers what the product does rather than how it is marketed.
- Real-time 1:1 personalization engine
- AI-powered product recommendations (AdaptML)
- A/B testing, multi-armed bandits and affinity allocation
- Visual experience editor
- Omnichannel orchestration (web, app, email, offsite display)
- Customer segmentation and behavioral targeting
- Recommendation rules based on inventory, price and context
- Server-side and client-side experimentation
Dynamic Yield Pricing
Dynamic Yield lists 1 plan without published figures. Pricing is quoted on request.
Custom
Custom
Based on traffic and number of active tests/campaigns
Enterprise-only, quote-based pricing with no published self-serve tiers. Contact sales for a proposal.
Dynamic Yield Specifications
Dynamic Yield is available on web app. It offers an API.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Languages
- English
- Built for
- Enterprises
- Support
- Phone
- Live Support
- Training
- Tickets
- Integrations
- Salesforce Commerce Cloud, Shopify Plus, Google Analytics, Segment, mParticle, Braze
- Public API
- Yes
- Free trial
- No
- Free plan
- No
- Runs in browser
- No
- Customisable
- Yes
- Website
- dynamicyield.com
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