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Optimizely

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Enterprise digital experience platform for experimentation, content, and commerce

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  • Deployment Cloud Based, Hybrid
  • Starting price Custom
  • Free trial Not offered
  • Best for Agencies, Enterprises

What is Optimizely?

Optimizely is an enterprise digital experience platform combining web experimentation and feature flagging with content management and commerce tools. Its experimentation products support A/B and multivariate testing through both a visual editor and code based flag rules, backed by a statistical Stats Engine, audience targeting, and personalization. The platform serves both client side and server side testing, and recent additions include AI powered agentic experimentation and content tools.

Optimizely does not publish fixed pricing tiers online. Every plan is individually packaged around traffic volume, selected products such as Content Cloud, Commerce Cloud, and experimentation tools, and deployment model, with pricing available only after a sales consultation. This custom, contract based pricing model means the platform is generally suited to agencies and larger enterprises rather than small businesses or individuals working with a self serve budget.

Key Features of Optimizely

Optimizely lists 8 documented features, including A/B and multivariate web experimentation with a visual editor, Feature Experimentation combining feature flags with A/B testing and Stats Engine for statistical significance analysis. The list below covers what the product does rather than how it is marketed.

  • A/B and multivariate web experimentation with a visual editor
  • Feature Experimentation combining feature flags with A/B testing
  • Stats Engine for statistical significance analysis
  • Audience targeting and AI powered personalization
  • Client side and server side testing support
  • Content Cloud CMS with editor level A/B testing
  • Commerce Cloud for ecommerce experiences
  • Integrations with major analytics and marketing platforms

Optimizely Pricing

Optimizely lists 1 plan without published figures. Pricing is quoted on request.

Custom / Enterprise

Custom

Contact sales

Request pricing

Pricing is individually packaged based on traffic volume, selected product bundle (Content, Commerce, Experimentation), and deployment model; requires a sales consultation, no published self serve pricing.

Optimizely Specifications

Optimizely is available on web app. It offers an API.

Deployment
  • Cloud Based
  • Hybrid
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Google Analytics, Segment, Salesforce, Adobe products, and various marketing and analytics tools
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
optimizely.com

Optimizely Videos

Optimizely Screenshots

Optimizely screenshot 1

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Optimizely FAQs

No, Optimizely uses a custom pricing model with no fixed published tiers; pricing depends on traffic, chosen products, and deployment model, and requires a sales conversation.

Optimizely does not publicly advertise a self serve free trial; prospective customers typically start with a demo or proof of concept arranged through sales.

Web Experimentation focuses on classic client side A/B and multivariate testing of pages, while Feature Experimentation builds tests on top of feature flags so they fit directly into a software development workflow.

Yes, Optimizely supports both client side testing implemented via JavaScript and server side testing that intervenes deeper in application logic.

Optimizely is generally used by larger enterprises and agencies running high traffic experimentation programs, given its custom contract based pricing.