What is Unbounce?

Unbounce is a landing page builder and conversion rate optimization platform built for marketers and agencies. Founded in 2009 and headquartered in Vancouver, Canada, it offers a drag and drop editor for creating landing pages, popups, and sticky bars without writing code. Every plan includes AI copywriting tools, more than 100 templates, a large library of free stock images and fonts, and free hosting.

Beyond page building, Unbounce offers built in A/B testing, an AI powered Smart Traffic feature that routes visitors to the best performing page variant, and dynamic text replacement for matching ad copy to landing pages. It connects to over 1,000 apps through Zapier, plus direct integrations with Salesforce, HubSpot, and Mailchimp. Paid plans range from a single user Starter tier up to Agency and Concierge tiers with dedicated support for larger teams.

Key Features of Unbounce

Here are the powerful features that make Unbounce stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Drag-and-drop builder for landing pages, popups, and sticky bars
  • AI copywriting assistant that can expand, rewrite, and summarize copy
  • One-click A/B testing with confidence intervals and manual traffic allocation
  • Smart Traffic AI-based routing of visitors to the best-converting page variant
  • Dynamic Text Replacement for matching ad keywords to landing page content
  • 100+ conversion-focused templates and 850,000+ free stock images
  • 1,000+ integrations via Zapier plus native connections to Salesforce, HubSpot, and Mailchimp
  • Multi-step forms with content gating and custom confirmation actions
  • Custom code support (JavaScript, CSS, HTML) for advanced page customization
  • REST API access and real-time reporting dashboard with audience insights

Unbounce Pricing

Here are the pricing plans for Unbounce. Choose the plan that best fits your requirements and budget.

Starter

$29/month ($22/month billed annually)

Up to 500 visitors/month, 5 pages, 1 user, 1 root domain

Drag-and-drop builder, lead gen forms, free hosting, unlimited conversions

Build

$99/month ($74/month billed annually)

Up to 20,000 visitors/month, unlimited pages, 1 user, 1 root domain

Adds popups, sticky bars, multi-step forms, AI copywriting, custom code, and 1,000+ integrations

Experiment

$149/month ($112/month billed annually)

Up to 30,000 visitors/month, unlimited pages, 3 users, 2 root domains

Most popular plan; adds unlimited A/B testing, manual traffic allocation, confidence intervals, and dynamic text replacement

Optimize

$249/month ($187/month billed annually)

Up to 50,000 visitors/month, unlimited pages, 5 users, 3 root domains

Adds Smart Traffic AI optimization, scheduling, advanced triggers, and industry benchmarking

Concierge

Custom pricing

100,000+ visitors/month, 15 users, 5 root domains

Includes implementation services and a dedicated success manager

Agency

Custom pricing

50,000+ visitors/month, starting at 5 users, 10+ root domains

Built for agencies managing multiple clients, includes partner directory listing

Unbounce Specifications

Get a closer look at the technical specifications and system requirements for Unbounce. Find out if it's compatible with your operating system and other software.

Software Tagline :
Landing page builder with AI copywriting, A/B testing, and Smart Traffic conversion optimization.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • phone
  • live support
  • training
Integrations :
Zapier (1,000+ apps), Salesforce, HubSpot, Mailchimp, Google Analytics, Webhooks, REST API
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Unbounce Videos

Unbounce Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Unbounce. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Unbounce Comparisons

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Unbounce Pros and Cons

Unbounce FAQs

No, Unbounce does not offer a free plan, but it provides a 14-day free trial with full access to the chosen plan and no credit card required.

The Starter plan costs $29/month (or $22/month billed annually) and supports up to 500 monthly visitors, 5 pages, and 1 user.

Built-in unlimited A/B testing is available starting on the Experiment plan at $149/month, which also adds confidence intervals and manual traffic allocation.

Smart Traffic is Unbounce's AI-powered optimization feature that automatically routes each visitor to the page variant they are most likely to convert on; it is included starting on the Optimize plan at $249/month.

Yes, Unbounce provides a REST API for managing accounts, domains, pages, and leads, documented at developer.unbounce.com.

Unbounce is a Canadian company founded in 2009 and headquartered in Vancouver, British Columbia.