Unbounce
VerifiedLanding page builder with AI copywriting, A/B testing, and Smart Traffic conversion optimization.
- Deployment Cloud Based
- Starting price $29/month ($22/month billed annually)
- Free trial Available
- Best for Freelancers, Startups, SMEs
What is Unbounce?
Unbounce is a landing page builder and conversion rate optimization platform built for marketers and agencies. Founded in 2009 and headquartered in Vancouver, Canada, it offers a drag and drop editor for creating landing pages, popups, and sticky bars without writing code. Every plan includes AI copywriting tools, more than 100 templates, a large library of free stock images and fonts, and free hosting.
Beyond page building, Unbounce offers built in A/B testing, an AI powered Smart Traffic feature that routes visitors to the best performing page variant, and dynamic text replacement for matching ad copy to landing pages. It connects to over 1,000 apps through Zapier, plus direct integrations with Salesforce, HubSpot, and Mailchimp. Paid plans range from a single user Starter tier up to Agency and Concierge tiers with dedicated support for larger teams.
Key Features of Unbounce
Unbounce lists 10 documented features, including Drag-and-drop builder for landing pages, popups, and sticky bars, AI copywriting assistant that can expand, rewrite, and summarize copy and One-click A/B testing with confidence intervals and manual traffic allocation. The list below covers what the product does rather than how it is marketed.
- Drag-and-drop builder for landing pages, popups, and sticky bars
- AI copywriting assistant that can expand, rewrite, and summarize copy
- One-click A/B testing with confidence intervals and manual traffic allocation
- Smart Traffic AI-based routing of visitors to the best-converting page variant
- Dynamic Text Replacement for matching ad keywords to landing page content
- 100+ conversion-focused templates and 850,000+ free stock images
- 1,000+ integrations via Zapier plus native connections to Salesforce, HubSpot, and Mailchimp
- Multi-step forms with content gating and custom confirmation actions
- Custom code support (JavaScript, CSS, HTML) for advanced page customization
- REST API access and real-time reporting dashboard with audience insights
Unbounce Pricing
Unbounce lists 6 plans without published figures. Pricing is quoted on request.
Starter
$29/month ($22/month billed annually)
Up to 500 visitors/month, 5 pages, 1 user, 1 root domain
Drag-and-drop builder, lead gen forms, free hosting, unlimited conversions
Build
$99/month ($74/month billed annually)
Up to 20,000 visitors/month, unlimited pages, 1 user, 1 root domain
Adds popups, sticky bars, multi-step forms, AI copywriting, custom code, and 1,000+ integrations
Experiment
$149/month ($112/month billed annually)
Up to 30,000 visitors/month, unlimited pages, 3 users, 2 root domains
Most popular plan; adds unlimited A/B testing, manual traffic allocation, confidence intervals, and dynamic text replacement
Optimize
$249/month ($187/month billed annually)
Up to 50,000 visitors/month, unlimited pages, 5 users, 3 root domains
Adds Smart Traffic AI optimization, scheduling, advanced triggers, and industry benchmarking
Concierge
Custom pricing
100,000+ visitors/month, 15 users, 5 root domains
Includes implementation services and a dedicated success manager
Agency
Custom pricing
50,000+ visitors/month, starting at 5 users, 10+ root domains
Built for agencies managing multiple clients, includes partner directory listing
Unbounce Specifications
Unbounce is available on web app. It offers an API and has a free trial.
- cloud based
- web app
- freelancers
- startups
- smes
- agencies
- enterprises
- phone
- live support
- training
Unbounce Videos
Unbounce Screenshots
Alternatives of Unbounce
AlternativesOther Landing Page Builders products listed on SocialAtoZ, each with its own pricing and feature detail to compare against Unbounce.
All-in-one platform to build sales funnels, websites, email campaigns, and online courses
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Unbounce Comparisons
Side by side comparisons of Unbounce against 3 other Landing Page Builders options listed here.
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