What is Unbounce?
Unbounce is a landing page builder and conversion rate optimization platform built for marketers and agencies. Founded in 2009 and headquartered in Vancouver, Canada, it offers a drag and drop editor for creating landing pages, popups, and sticky bars without writing code. Every plan includes AI copywriting tools, more than 100 templates, a large library of free stock images and fonts, and free hosting.
Beyond page building, Unbounce offers built in A/B testing, an AI powered Smart Traffic feature that routes visitors to the best performing page variant, and dynamic text replacement for matching ad copy to landing pages. It connects to over 1,000 apps through Zapier, plus direct integrations with Salesforce, HubSpot, and Mailchimp. Paid plans range from a single user Starter tier up to Agency and Concierge tiers with dedicated support for larger teams.
Key Features of Unbounce
Here are the powerful features that make Unbounce stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Drag-and-drop builder for landing pages, popups, and sticky bars
- AI copywriting assistant that can expand, rewrite, and summarize copy
- One-click A/B testing with confidence intervals and manual traffic allocation
- Smart Traffic AI-based routing of visitors to the best-converting page variant
- Dynamic Text Replacement for matching ad keywords to landing page content
- 100+ conversion-focused templates and 850,000+ free stock images
- 1,000+ integrations via Zapier plus native connections to Salesforce, HubSpot, and Mailchimp
- Multi-step forms with content gating and custom confirmation actions
- Custom code support (JavaScript, CSS, HTML) for advanced page customization
- REST API access and real-time reporting dashboard with audience insights
Unbounce Pricing
Here are the pricing plans for Unbounce. Choose the plan that best fits your requirements and budget.
Starter
$29/month ($22/month billed annually)
Up to 500 visitors/month, 5 pages, 1 user, 1 root domain
Drag-and-drop builder, lead gen forms, free hosting, unlimited conversions
Build
$99/month ($74/month billed annually)
Up to 20,000 visitors/month, unlimited pages, 1 user, 1 root domain
Adds popups, sticky bars, multi-step forms, AI copywriting, custom code, and 1,000+ integrations
Experiment
$149/month ($112/month billed annually)
Up to 30,000 visitors/month, unlimited pages, 3 users, 2 root domains
Most popular plan; adds unlimited A/B testing, manual traffic allocation, confidence intervals, and dynamic text replacement
Optimize
$249/month ($187/month billed annually)
Up to 50,000 visitors/month, unlimited pages, 5 users, 3 root domains
Adds Smart Traffic AI optimization, scheduling, advanced triggers, and industry benchmarking
Concierge
Custom pricing
100,000+ visitors/month, 15 users, 5 root domains
Includes implementation services and a dedicated success manager
Agency
Custom pricing
50,000+ visitors/month, starting at 5 users, 10+ root domains
Built for agencies managing multiple clients, includes partner directory listing
Unbounce Specifications
Get a closer look at the technical specifications and system requirements for Unbounce. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- freelancers
- startups
- smes
- agencies
- enterprises
- phone
- live support
- training
Unbounce Videos
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Overall Unbounce Reviews
Here's our unbiased review of Unbounce. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.