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Salesforce Platform

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Salesforce's low-code PaaS for building custom business apps on its cloud infrastructure

  • Deployment Cloud Based
  • Starting price $25/user/month
  • Free trial Available
  • Best for SMEs, Agencies, Enterprises

What is Salesforce Platform?

Salesforce Platform, formerly known as Force.com, is a platform-as-a-service that lets developers and admins build custom business applications on top of Salesforce's infrastructure. It combines low-code tools such as Lightning App Builder for page layouts and Flow Builder for process automation with pro-code options using Apex, Lightning Web Components, and REST/SOAP APIs. Built-in capabilities include data security, sharing rules, reporting, mobile access, and integration with the wider Salesforce ecosystem.

Pricing is quoted per user per month and billed annually. Entry-level access for custom app building starts at a lower per-seat rate, with a higher-priced tier adding AI-assisted development capabilities, and further editions scaling up to enterprise-grade features and support. Because Salesforce restructures its editions periodically and quotes vary by contract, organizations should confirm current tier names and prices directly with Salesforce before purchasing.

Key Features of Salesforce Platform

Salesforce Platform lists 9 documented features, including Lightning App Builder drag-and-drop UI editor, Flow Builder process automation and Apex and Lightning Web Components for pro-code development. The list below covers what the product does rather than how it is marketed.

  • Lightning App Builder drag-and-drop UI editor
  • Flow Builder process automation
  • Apex and Lightning Web Components for pro-code development
  • Built-in reporting and analytics dashboards
  • Role and profile based data security
  • REST and SOAP APIs for integration
  • Mobile-ready apps out of the box
  • AppExchange marketplace for pre-built apps
  • Agentforce AI agent capabilities (premium add-on)

Salesforce Platform Pricing

Salesforce Platform lists 3 plans. Two carry a published figure, from $25 to $150; the rest are quoted on request.

Platform Starter

$25/user/month

Custom app building

Entry tier for building custom apps on the platform; billed annually. Exact current tier naming should be confirmed on salesforce.com as Salesforce periodically restructures editions.

AI App Dev

$150/user/month

Adds AI-assisted development tools

Higher tier bundling AI-assisted development capabilities on top of the base platform; billed annually.

Enterprise

Custom

Custom

Enterprise-scale editions with expanded limits and support, quoted directly by Salesforce sales.

Salesforce Platform Specifications

Salesforce Platform is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Tagline:
Salesforce's low-code PaaS for building custom business apps on its cloud infrastructure
Deployment:
  • Cloud Based
Billing cycle:
yearly
Desktop:
  • Web App
Mobile:
  • iOS
  • Android
Languages:
english
Built for:
  • SMEs
  • Agencies
  • Enterprises
Support channels:
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations:
Salesforce Sales Cloud, Service Cloud, MuleSoft, Slack, AppExchange, REST/SOAP APIs
Public API:
Yes
Free trial:
Yes
Runs in a browser:
Yes
Free plan:
No
Customisable:
Yes

Salesforce Platform Videos

Salesforce Platform Screenshots

Other App Development software products listed on SocialAtoZ, each with its own pricing and feature detail to compare against Salesforce Platform.

Salesforce Platform Comparisons

Side by side comparisons of Salesforce Platform against 3 other App Development software options listed here.

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Salesforce Platform FAQs

No, but free trials are available for evaluation before purchase.

Platform is the underlying PaaS for building custom apps, while Sales Cloud is a pre-built CRM app running on top of it.

Yes, using Lightning App Builder and Flow Builder for low-code and no-code development.

Basic capabilities are limited; advanced Agentforce AI features are typically part of a separate, higher-priced tier or add-on.

Salesforce contracts are generally billed annually, with per-user monthly rates used for quoting.