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Plausible

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Lightweight, cookie-free, privacy-first web analytics alternative to Google Analytics

Web Analytics Software
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  • Deployment Cloud Based, On Premises
  • Starting price $9
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Plausible?

Plausible Analytics is a lightweight, open source, privacy first web analytics tool built as a simple alternative to Google Analytics. It collects no personal data and uses no cookies, so sites using it do not need a cookie consent banner under GDPR, CCPA, or PECR, and its tracking script is dramatically smaller than Google Analytics, reducing page load impact. The dashboard reports pageviews, visitors, referral sources, and goals, with additional features such as custom events, funnels, ecommerce revenue tracking, and a Google Search Console integration that pulls in queries and rankings.

Plausible is based in Tartu, Estonia, and processes all data on servers owned by European companies. Its cloud plans start at $9 a month for up to 10,000 monthly pageviews on one site, scaling through Growth and Business tiers with more sites, team members, and advanced features, plus a custom priced Enterprise tier. Every plan includes a 30 day free trial that does not require a credit card.

Key Features of Plausible

Plausible lists 8 documented features, including Cookie-free, no personal data tracking, Lightweight tracking script far smaller than Google Analytics and Goals and custom event conversions. The list below covers what the product does rather than how it is marketed.

  • Cookie-free, no personal data tracking
  • Lightweight tracking script far smaller than Google Analytics
  • Goals and custom event conversions
  • Google Search Console integration
  • Shared and password-protected dashboards
  • Funnels and ecommerce revenue tracking
  • Open source and self-hostable
  • GDPR, CCPA, and PECR compliant by design

Plausible Pricing

Plausible lists 2 plans, from $9 to $19.

Starter

$9

per month

Request pricing

Monthly price at the 10k monthly pageview tier, covering one site with 3 years of data retention; higher pageview tiers cost more and yearly billing gives 2 months free.

Business

$19

per month

Request pricing

Monthly price at the 10k monthly pageview tier, adding up to 10 sites and up to 10 team members on top of the Growth features.

Plausible Specifications

Plausible is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
  • On Premises
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
Integrations
Google Search Console, WordPress, Shopify, Google Tag Manager, Zapier, custom API integrations
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
plausible.io

Plausible Videos

Plausible Screenshots

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Plausible Reviews

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Plausible FAQs

No. Plausible does not use cookies or collect personal data, so websites using it typically do not need a cookie consent banner under GDPR, CCPA, or PECR.

Plausible Cloud starts at $9 a month for up to 10,000 monthly pageviews on one site, with Growth and Business tiers adding more sites, team members, and features, plus a custom priced Enterprise tier.

Yes. Every Plausible plan includes a 30 day free trial that does not require a credit card.

Yes. Plausible is open source, and its Community Edition can be self hosted for free on your own infrastructure as an alternative to the hosted Cloud service.

Yes. Plausible can pull in search queries, impressions, and average position from Google Search Console directly into its dashboard.