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Mixpanel

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Event-based product analytics for tracking user behavior across web and mobile

Content Analytics Software Product Analytics Software Product Intelligence Software Web Analytics Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is Mixpanel?

Mixpanel is a product analytics platform that tracks user events across web and mobile apps to help teams understand engagement, conversion, and retention. Core capabilities include funnel analysis, retention reports, cohorts, and segmentation, along with session replay, heatmaps, and built-in experimentation and feature flagging. Teams use it to answer specific behavioral questions rather than just view aggregate traffic totals.

Mixpanel offers a free plan with up to 1 million monthly events, and a usage-based Growth plan that also starts with 1 million free events per month, billed per additional 1,000 events afterward. An Enterprise plan adds unlimited events, advanced governance, HIPAA support, and dedicated account management. Eligible early-stage startups can get a free first year on a startup plan.

Key Features of Mixpanel

Mixpanel lists 8 documented features, including Funnel and retention analysis, Behavioral cohorts and segmentation and Session replay and heatmaps. The list below covers what the product does rather than how it is marketed.

  • Funnel and retention analysis
  • Behavioral cohorts and segmentation
  • Session replay and heatmaps
  • A/B testing and feature flagging
  • Custom dashboards and saved reports
  • Multi-touch attribution and campaign reporting
  • Data governance and tracking plans
  • Integrations with BigQuery, Segment, and reverse ETL tools

Mixpanel Pricing

Mixpanel lists 3 plans. One is free; the rest are quoted on request.

Free

Free

1M monthly events, 5 saved reports per seat, 10K session replays

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No credit card required

Growth

Starts at $0, then $0.28 per 1,000 events after the first 1M free

Up to 20M monthly events, volume discounts available

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Unlimited saved reports, cohorts, funnels, retention, integrations, campaign reporting

Enterprise

Custom

Unlimited events

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Advanced analytics, data governance, HIPAA compliance tools, dedicated account manager

Mixpanel Specifications

Mixpanel is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
Segment, BigQuery, Snowflake, Salesforce, Zapier, Amplitude migration tools, reverse ETL platforms
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
mixpanel.com

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Mixpanel FAQs

Yes, Mixpanel offers a free plan with up to 1 million monthly events and no credit card required.

The Growth plan includes the first 1 million events free each month, then charges $0.28 per 1,000 additional events, with volume discounts at higher usage.

Yes, Mixpanel tracks user behavior across web, iOS, and Android applications.

Yes, early-stage startups meeting funding and age criteria can receive their first year free.

Yes, session replay is included with usage limits that vary by plan, from 10K on the free plan up to higher customizable limits on paid plans.