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Statcounter

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Easy-to-use web analytics with visitor paths, real-time tracking, and conversion insights

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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Statcounter?

Statcounter is an Irish web analytics service that focuses on straightforward traffic reporting, showing how individual visitors arrive at a site, the pages they view, how long they stay, and whether they return. It provides traffic source breakdowns, keyword and referrer data, conversion tracking, Google Ads integration, and visitor location and device details down to the individual session level.

Statcounter offers a free forever Basic plan with 5,000 monthly sessions and 14 days of data retention. Paid Premium and Premium Plus plans start at 20,000 sessions per month, priced from €9/month and €19/month respectively, scaling up to €399-€499/month at 5 million sessions, with Premium Plus adding heatmaps and longer 5-year data retention. A 30-day free trial of Premium features is available with no credit card required.

Key Features of Statcounter

Statcounter lists 9 documented features, including Visitor path and session tracking, Real-time visitor feed and Traffic source and keyword analysis. The list below covers what the product does rather than how it is marketed.

  • Visitor path and session tracking
  • Real-time visitor feed
  • Traffic source and keyword analysis
  • Conversion goal tracking
  • Google Ads integration
  • Visitor location and device analytics
  • Custom email reports and alerts
  • Heatmaps (Premium Plus)
  • CSV export and API access

Statcounter Pricing

Statcounter lists 3 plans. One is free; the rest are quoted on request.

Basic

Free

5,000 sessions/month, 14 days retention

Traffic trend charts, real-time visitor feeds, basic email reports

Premium

From €9/month

(€97/year) up to €399/month at 5M sessions

20,000 to 5,000,000 sessions/month

3 years data retention, conversion tracking, API access, live chat support

Premium Plus

From €19/month

(€205/year) up to €499/month at 5M sessions

20,000 to 5,000,000 sessions/month

5 years data retention, heatmaps, Google Ads integration, UTM tracking

Statcounter Specifications

Statcounter is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Live Support
Integrations
Google Ads, WordPress, CSV export, API-based custom integrations
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
statcounter.com

Statcounter Videos

Statcounter Screenshots

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Statcounter FAQs

Yes, the Basic plan is free forever, covering up to 5,000 monthly sessions with 14 days of data retention.

Premium Plus adds heatmaps, Google Ads integration, UTM campaign tracking, and 5 years of data retention versus 3 years on Premium.

Both paid plans are priced by monthly session volume, starting around €9-€19/month for 20,000 sessions and rising to around €399-€499/month for 5 million sessions.

Yes, a 30-day free trial of Premium features is available with no credit card required.

Yes, Statcounter offers a mobile app for iOS and Android to check stats and receive visitor alerts.