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Oracle Eloqua

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Enterprise B2B marketing automation platform for cross-channel campaigns, lead scoring, and sales alignment

Lead Nurturing Software Marketing Automation Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Agencies, Enterprises

What is Oracle Eloqua?

Oracle Eloqua is a cloud based marketing automation platform built for business to business marketers who need to run cross channel campaigns at scale. It lets teams design emails, landing pages, and forms, then segment audiences using behavioral and firmographic data. A visual Program Canvas automates multi step nurture flows triggered by lead score changes or new contact activity.

The platform is part of Oracle's CX portfolio and connects marketing activity to sales through native and app based integrations with CRMs like Salesforce and Microsoft Dynamics. It includes account based marketing tools, campaign analytics, and AI assisted content and audience selection features. Eloqua is aimed at mid size and large enterprises with dedicated marketing operations teams rather than small businesses.

Key Features of Oracle Eloqua

Oracle Eloqua lists 10 documented features, including Drag and drop email, landing page, and form builder, Program Canvas for automated multi step nurture campaigns and Behavioral and firmographic audience segmentation. The list below covers what the product does rather than how it is marketed.

  • Drag and drop email, landing page, and form builder
  • Program Canvas for automated multi step nurture campaigns
  • Behavioral and firmographic audience segmentation
  • Lead scoring and sales alerting on engaged contacts
  • Native and app based CRM integrations (Salesforce, Microsoft Dynamics)
  • Account based marketing (ABM) campaign tools
  • Campaign and account level analytics and reporting
  • AI assisted content creation and audience selection
  • Nearly 400+ pre-built app integrations via the Eloqua AppCloud
  • Multi channel orchestration across email, SMS, web, and social

Oracle Eloqua Pricing

Oracle Eloqua lists 1 plan without published figures. Pricing is quoted on request.

Basic / Standard / Enterprise

Custom

Based on contact database size and features

Request pricing

Oracle does not publish public pricing for Eloqua. Cost is quoted based on contact volume, edition (Basic, Standard, Enterprise), and contract terms. Prospective buyers must contact Oracle sales for a custom quote.

Oracle Eloqua Specifications

Oracle Eloqua is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Agencies
  • Enterprises
Support
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Nearly 400 pre-built integrations through the Eloqua AppCloud, including native and app based connections to Salesforce, Microsoft Dynamics, Oracle CRM On Demand, Oracle CX Sales, and various CMS, webinar, and analytics tools. Also supports custom integrations via its REST and bulk APIs.
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
oracle.com

Oracle Eloqua Videos

Oracle Eloqua Screenshots

Oracle Eloqua screenshot 1

Oracle Eloqua Comparisons

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Oracle Eloqua FAQs

Oracle does not publish public pricing for Eloqua. Cost depends on the number of contacts, the edition selected (Basic, Standard, or Enterprise), and contract length, so you need to contact Oracle sales for a custom quote.

No. Eloqua does not have a free plan, and free trials are not standard; buyers typically work with Oracle or a partner to evaluate the platform through a demo or proof of concept.

Yes. Eloqua offers native integrations with Microsoft Dynamics and Oracle CRM On Demand, plus an app based Salesforce Integration app, in addition to REST and bulk APIs for custom CRM connections.

Eloqua is built for mid size and large B2B organizations with dedicated marketing operations resources. Its pricing, complexity, and feature depth make it more common among enterprises and agencies than small businesses or startups.

Eloqua was acquired by Oracle Corporation in December 2012 and was rebranded and integrated as Oracle Eloqua, now part of Oracle's CX Marketing (Customer Experience) product line rather than operating as an independent company.

Yes. Eloqua includes AI assisted features for selecting target audiences, generating personalized campaign content, and timing email sends based on customer engagement patterns.