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Oracle Eloqua

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What is Oracle Eloqua?

Oracle Eloqua is a cloud based marketing automation platform built for business to business marketers who need to run cross channel campaigns at scale. It lets teams design emails, landing pages, and forms, then segment audiences using behavioral and firmographic data. A visual Program Canvas automates multi step nurture flows triggered by lead score changes or new contact activity.

The platform is part of Oracle's CX portfolio and connects marketing activity to sales through native and app based integrations with CRMs like Salesforce and Microsoft Dynamics. It includes account based marketing tools, campaign analytics, and AI assisted content and audience selection features. Eloqua is aimed at mid size and large enterprises with dedicated marketing operations teams rather than small businesses.

Key Features of Oracle Eloqua

Here are the powerful features that make Oracle Eloqua stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Drag and drop email, landing page, and form builder
  • Program Canvas for automated multi step nurture campaigns
  • Behavioral and firmographic audience segmentation
  • Lead scoring and sales alerting on engaged contacts
  • Native and app based CRM integrations (Salesforce, Microsoft Dynamics)
  • Account based marketing (ABM) campaign tools
  • Campaign and account level analytics and reporting
  • AI assisted content creation and audience selection
  • Nearly 400+ pre-built app integrations via the Eloqua AppCloud
  • Multi channel orchestration across email, SMS, web, and social

Oracle Eloqua Pricing

Here are the pricing plans for Oracle Eloqua. Choose the plan that best fits your requirements and budget.

Basic / Standard / Enterprise

Custom

Based on contact database size and features

Free Trial

Oracle does not publish public pricing for Eloqua. Cost is quoted based on contact volume, edition (Basic, Standard, Enterprise), and contract terms. Prospective buyers must contact Oracle sales for a custom quote.

Oracle Eloqua Specifications

Get a closer look at the technical specifications and system requirements for Oracle Eloqua. Find out if it's compatible with your operating system and other software.

Software Tagline :
Enterprise B2B marketing automation platform for cross-channel campaigns, lead scoring, and sales alignment
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • agencies
  • enterprises
Available Support :
  • phone
  • live support
  • training
  • tickets
Integrations :
Nearly 400 pre-built integrations through the Eloqua AppCloud, including native and app based connections to Salesforce, Microsoft Dynamics, Oracle CRM On Demand, Oracle CX Sales, and various CMS, webinar, and analytics tools. Also supports custom integrations via its REST and bulk APIs.
Product Url :
https://www.oracle.com/cx/marketing/automation/
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

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Alternatives of Oracle Eloqua

Alternatives

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Oracle Eloqua Comparisons

Compare Oracle Eloqua with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

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Overall Oracle Eloqua Reviews

Here's our unbiased review of Oracle Eloqua. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Oracle Eloqua Pros and Cons

Oracle Eloqua FAQs

Oracle does not publish public pricing for Eloqua. Cost depends on the number of contacts, the edition selected (Basic, Standard, or Enterprise), and contract length, so you need to contact Oracle sales for a custom quote.

No. Eloqua does not have a free plan, and free trials are not standard; buyers typically work with Oracle or a partner to evaluate the platform through a demo or proof of concept.

Yes. Eloqua offers native integrations with Microsoft Dynamics and Oracle CRM On Demand, plus an app based Salesforce Integration app, in addition to REST and bulk APIs for custom CRM connections.

Eloqua is built for mid size and large B2B organizations with dedicated marketing operations resources. Its pricing, complexity, and feature depth make it more common among enterprises and agencies than small businesses or startups.

Eloqua was acquired by Oracle Corporation in December 2012 and was rebranded and integrated as Oracle Eloqua, now part of Oracle's CX Marketing (Customer Experience) product line rather than operating as an independent company.

Yes. Eloqua includes AI assisted features for selecting target audiences, generating personalized campaign content, and timing email sends based on customer engagement patterns.