Skip to content
SocialAtoZ

Salesforce Marketing Cloud Account Engagement

Verified

B2B marketing automation platform (formerly Pardot) for lead management, email marketing, and sales-marketing alignment

Lead Nurturing Software Marketing Automation Software
–

Not yet rated. Be the first to review Salesforce Marketing Cloud Account Engagement.

Visit website Request pricing Write a review
Salesforce Marketing Cloud Account Engagement screenshot See all screenshots
  • Deployment Cloud Based
  • Starting price $1,250/month
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform built to help marketing and sales teams generate and nurture leads. It includes tools for email marketing, landing pages, forms, and lead scoring, and it connects tightly with Salesforce CRM so sales reps can see prospect engagement in real time.

The platform uses Engagement Studio to build automated, behavior based nurture journeys, and Einstein AI features to help score and prioritize leads. Reporting tools track campaign influence and return on investment across the funnel. It is aimed at organizations already using or planning to use Salesforce, and pricing scales with contact volume and feature depth across four editions.

Key Features of Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement lists 10 documented features, including Lead scoring and grading based on prospect behavior and demographics, Engagement Studio for building automated, multi-step nurture campaigns and Email marketing with templates, A/B testing, and send-time tools. The list below covers what the product does rather than how it is marketed.

  • Lead scoring and grading based on prospect behavior and demographics
  • Engagement Studio for building automated, multi-step nurture campaigns
  • Email marketing with templates, A/B testing, and send-time tools
  • Landing pages and forms for lead capture without developer help
  • Native two-way integration with Salesforce CRM (Sales/Service Cloud)
  • Einstein AI powered predictive lead scoring
  • ROI and campaign influence reporting/analytics dashboards
  • Multi-touch attribution reporting (Plus tier and above)
  • Dynamic content personalization based on prospect data
  • Business units for managing multiple brands or divisions (Advanced/Premium)

Salesforce Marketing Cloud Account Engagement Pricing

Salesforce Marketing Cloud Account Engagement lists 4 plans, from $1,250 to $15,000.

Growth

$1,250/month

10,000 contacts, unlimited users per org

Request pricing

Core marketing automation: email marketing, automation, Engagement Studio; billed annually

Plus

$2,500/month

10,000 contacts, unlimited users per org

Request pricing

Adds multi-touch attribution, advanced dynamic content, external activities; billed annually

Advanced

$4,000/month

10,000 contacts, unlimited users per org

Request pricing

Adds business units (2) and higher API call limits (100,000/day); billed annually

Premium

$15,000/month

75,000 contacts, unlimited users per org

Request pricing

Adds B2B Marketing Analytics Plus and 5 business units; billed annually

Salesforce Marketing Cloud Account Engagement Specifications

Salesforce Marketing Cloud Account Engagement is available on web app and has iOS and Android apps. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Native integration with Salesforce Sales Cloud and Service Cloud (Salesforce CRM connector); Salesforce Engage; Marketing Cloud Connect; B2B Marketing Analytics; REST API for custom/third-party integrations; connectors for advertising platforms and webinar tools
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
salesforce.com

Salesforce Marketing Cloud Account Engagement Videos

Salesforce Marketing Cloud Account Engagement Screenshots

Salesforce Marketing Cloud Account Engagement screenshot 1

Salesforce Marketing Cloud Account Engagement Comparisons

Side by side comparisons of Salesforce Marketing Cloud Account Engagement against 3 other Marketing Automation Software options listed here.

Salesforce Marketing Cloud Account Engagement
SocialRails
VS
Salesforce Marketing Cloud Account Engagement
Act-On
VS
Salesforce Marketing Cloud Account Engagement
Braze
VS

Salesforce Marketing Cloud Account Engagement Reviews

No reviews yet

Used Salesforce Marketing Cloud Account Engagement? Share your experience and help other buyers decide.

Write the first review

Salesforce Marketing Cloud Account Engagement FAQs

Yes. Pardot was renamed to Salesforce Marketing Cloud Account Engagement, though many users and documentation still refer to it as Pardot.

It is designed to work tightly with Salesforce Sales Cloud or Service Cloud, and most of its lead routing and reporting value comes from that integration, though it can technically run with limited CRM connections.

Salesforce does not publicly list a self-serve free trial or free plan for Account Engagement; prospective customers typically request a guided demo through the Salesforce sales team.

Pricing is per organization (not per user) and scales by contact volume and feature tier, with four editions: Growth ($1,250/mo), Plus ($2,500/mo), Advanced ($4,000/mo), and Premium ($15,000/mo), billed annually.

Engagement Studio is the platform's visual automation builder for creating multi-step, behavior-triggered nurture campaigns across email and other channels.

Yes, additional prospects/contacts can be purchased in blocks (commonly 10,000-contact increments) on top of the base plan allotment.