Salesforce Marketing Cloud Account Engagement
What is Salesforce Marketing Cloud Account Engagement?
Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform built to help marketing and sales teams generate and nurture leads. It includes tools for email marketing, landing pages, forms, and lead scoring, and it connects tightly with Salesforce CRM so sales reps can see prospect engagement in real time.
The platform uses Engagement Studio to build automated, behavior based nurture journeys, and Einstein AI features to help score and prioritize leads. Reporting tools track campaign influence and return on investment across the funnel. It is aimed at organizations already using or planning to use Salesforce, and pricing scales with contact volume and feature depth across four editions.
Key Features of Salesforce Marketing Cloud Account Engagement
Here are the powerful features that make Salesforce Marketing Cloud Account Engagement stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Lead scoring and grading based on prospect behavior and demographics
- Engagement Studio for building automated, multi-step nurture campaigns
- Email marketing with templates, A/B testing, and send-time tools
- Landing pages and forms for lead capture without developer help
- Native two-way integration with Salesforce CRM (Sales/Service Cloud)
- Einstein AI powered predictive lead scoring
- ROI and campaign influence reporting/analytics dashboards
- Multi-touch attribution reporting (Plus tier and above)
- Dynamic content personalization based on prospect data
- Business units for managing multiple brands or divisions (Advanced/Premium)
Salesforce Marketing Cloud Account Engagement Pricing
Here are the pricing plans for Salesforce Marketing Cloud Account Engagement. Choose the plan that best fits your requirements and budget.
Growth
$1,250/month
10,000 contacts, unlimited users per org
Core marketing automation: email marketing, automation, Engagement Studio; billed annually
Plus
$2,500/month
10,000 contacts, unlimited users per org
Adds multi-touch attribution, advanced dynamic content, external activities; billed annually
Advanced
$4,000/month
10,000 contacts, unlimited users per org
Adds business units (2) and higher API call limits (100,000/day); billed annually
Premium
$15,000/month
75,000 contacts, unlimited users per org
Adds B2B Marketing Analytics Plus and 5 business units; billed annually
Salesforce Marketing Cloud Account Engagement Specifications
Get a closer look at the technical specifications and system requirements for Salesforce Marketing Cloud Account Engagement. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- smes
- agencies
- enterprises
- phone
- live support
- training
- tickets
Salesforce Marketing Cloud Account Engagement Videos
Salesforce Marketing Cloud Account Engagement Screenshots
Alternatives of Salesforce Marketing Cloud Account Engagement
AlternativesExplore alternative software options that can fulfill similar requirements as Salesforce Marketing Cloud Account Engagement. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Lifecycle marketing automation platform for multi-channel customer journeys across email, SMS, social, and web
Cross-channel customer engagement platform for AI-powered messaging, journey orchestration, and data activation
All-in-one customer engagement and retention platform for personalized push, email, SMS, and in-app messaging
Salesforce Marketing Cloud Account Engagement Comparisons
Compare Salesforce Marketing Cloud Account Engagement with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Salesforce Marketing Cloud Account Engagement Reviews
Here's our unbiased review of Salesforce Marketing Cloud Account Engagement. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.