Best Marketing Automation Software

Schedule to 9 social media platforms. Reach more people, grow your audience, and save time. With SocialRails: Schedule posts to 9 platforms Generate short-form videos Switch between 25 workspaces Automated recurring posts Mobile friendly dashboard Without SocialRails: Hours spent copying and pasting content Constant switching between accounts Password management nightmare Easy to mix up brand accounts No unified content calendar What makes this different from other schedulers: - Better UX - Mobile Friendly - Ability to generate short-form content - Cheaper when you need to connect a lot of accounts ($19/month for 27 connections) - Ability to setup auto-recurring posts - Post quality checks to see how you can improve your posts - Automatically optimize posts for each platform with one click - Daily post ideas (specifically for your business / brand) - Automatically resizes & adjusts your images - Posting to X communities Want to be our affiliate? Get 50% monthly recurring revenue for each user you refer (lifetime): https://socialrails.com/affiliate-program Read SocialRails Reviews

CleverTap is a customer engagement and retention platform that helps B2C brands analyze user behavior and send personalized, contextual messages across channels. It combines real-time analytics, audience segmentation, and omnichannel campaign orchestration covering push notifications, in-app messages, email, SMS, and WhatsApp, letting marketing and product teams build automated user journeys triggered by behavior or lifecycle stage.

The platform includes Clever.AI, which analyzes real-time data to predict churn risk and conversion potential and to help optimize campaign timing and content. CleverTap integrates with mobile and web apps via native Android, iOS, and web SDKs plus server-side APIs, and connects to tools like Shopify, Segment, and Zapier. It is used by brands such as Domino's, Puma, and AirAsia to increase customer lifetime value.

EngageBay is an all-in-one CRM platform that combines marketing, sales, and customer support tools into a single system. It offers email marketing, marketing automation, contact management, sales pipelines, live chat, and helpdesk ticketing, so small businesses do not need to juggle multiple separate tools.

The platform is aimed at startups and small to mid-sized businesses looking for an affordable alternative to larger CRM suites. EngageBay provides a genuinely free plan alongside paid tiers that unlock automation, reporting, and higher contact limits, with pricing based on number of users and billing cycle.

Act-On is a marketing automation platform built for midsize and enterprise organizations that want to manage the full customer lifecycle rather than just generate leads. It supports automated engagement programs across email, SMS, social media, web, direct mail, and events, combined with lead scoring, segmentation, and website visitor tracking.

The platform includes AI features such as predictive lead scoring, adaptive send-time optimization, AI content generation, and natural language data analysis for reporting. Act-On integrates natively with CRM systems like Salesforce, Microsoft Dynamics, SugarCRM, and NetSuite, and connects to other systems through APIs, webhooks, and iPaaS tools like Zapier.

Ortto is a marketing automation and customer data platform that combines email, SMS, push notifications, forms, and in-app messaging with a built-in CDP and analytics suite. Formerly known as Autopilot, it was rebranded in 2022 and lets marketing teams build visual customer journeys, segment audiences dynamically, and trigger personalized campaigns based on real time behavior and CRM data.

The platform connects natively to tools like Salesforce, HubSpot, Shopify, Stripe, and Zendesk, syncing customer data both ways so journeys can react to purchases, support tickets, or CRM updates. Ortto also includes a shared team inbox called Talk for live chat and support. In April 2026, Ortto was acquired by Canva and continues to operate as an active product.

Oracle Eloqua is a cloud based marketing automation platform built for business to business marketers who need to run cross channel campaigns at scale. It lets teams design emails, landing pages, and forms, then segment audiences using behavioral and firmographic data. A visual Program Canvas automates multi step nurture flows triggered by lead score changes or new contact activity.

The platform is part of Oracle's CX portfolio and connects marketing activity to sales through native and app based integrations with CRMs like Salesforce and Microsoft Dynamics. It includes account based marketing tools, campaign analytics, and AI assisted content and audience selection features. Eloqua is aimed at mid size and large enterprises with dedicated marketing operations teams rather than small businesses.

Iterable is a cross-channel customer engagement platform that helps marketing teams create personalized, real-time experiences across email, SMS, push notifications, in-app messages, web, and embedded channels. It unifies customer behavioral and profile data so brands can build targeted segments, automate journeys, and react to user actions as they happen.

The platform includes Studio, a drag-and-drop journey builder, and Nova, an AI intelligence layer that helps teams build audiences, optimize campaigns, and automate manual marketing work. Iterable is built for enterprise scale and is used by brands such as Fabletics, HelloFresh, Redfin, and The Washington Post across retail, fintech, media, and marketplace industries.

Customer.io is a customer engagement platform that helps marketing and product teams turn behavioral data into personalized, automated messaging campaigns. It lets teams trigger emails, SMS, push notifications, in-app messages, and webhooks based on real-time customer actions rather than static lists, using a visual drag and drop workflow builder called Journeys.

The platform combines data unification, segmentation, and AI-assisted campaign building so marketers can create targeted customer journeys across the full lifecycle, from onboarding to retention and cross-sell. It integrates with tools like Segment, Salesforce, HubSpot, Snowflake, and Zapier, and offers a REST API for custom data pipelines, making it popular with technical teams that have solid event tracking already in place.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform built to help marketing and sales teams generate and nurture leads. It includes tools for email marketing, landing pages, forms, and lead scoring, and it connects tightly with Salesforce CRM so sales reps can see prospect engagement in real time.

The platform uses Engagement Studio to build automated, behavior based nurture journeys, and Einstein AI features to help score and prioritize leads. Reporting tools track campaign influence and return on investment across the funnel. It is aimed at organizations already using or planning to use Salesforce, and pricing scales with contact volume and feature depth across four editions.

Revid AI is an AI-powered short-form video creation platform built to help creators, marketers, agencies, and businesses turn ideas into viral-ready content in minutes. It can generate scripts, voiceovers, subtitles, and visuals from prompts, URLs, text, documents, or audio files, and publish polished videos for TikTok, Instagram Reels, YouTube Shorts, and other social platforms. The platform is designed for users who want to create attention-grabbing vertical videos quickly without advanced editing skills, and it supports multiple video styles, ultra-realistic voices, and AI-driven workflows to maximize engagement and speed up production. Read Revid AI Reviews