HubSpot Marketing
What is HubSpot Marketing?
HubSpot Marketing is the email marketing product within HubSpot's Marketing Hub, part of the broader HubSpot Customer Platform. It lets marketing teams create, personalize, and send emails using a drag and drop editor and pre built templates for newsletters, promotions, and lead nurturing, without needing a designer or developer. Emails connect natively to HubSpot's CRM, so senders can personalize content with contact data such as name, company, or lifecycle stage, and trigger automated follow ups based on opens, clicks, or form submissions.
The product includes AI tools for generating subject lines and email copy, A/B testing for subject lines and content, and reporting dashboards that track opens, clicks, and conversions. It is aimed at marketing teams of all sizes, from small businesses using the free tier to larger organizations that need advanced automation, segmentation, and reporting available in the paid Marketing Hub tiers. A free plan is available, and paid plans add higher sending limits, automation, and analytics.
Key Features of HubSpot Marketing
Here are the powerful features that make HubSpot Marketing stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Drag and drop email editor with no coding required
- Pre built, goal based email templates (newsletters, promotions, events, re-engagement)
- AI generated subject lines and email copy
- CRM based personalization using contact data (name, company, lifecycle stage)
- Behavioral trigger automation (opens, clicks, bounces, form submissions)
- A/B testing for subject lines and email content
- Performance analytics dashboards tracking opens, clicks, and conversions
- Mobile responsive email design tested across device types
- Native integration with HubSpot CRM and contact segmentation
HubSpot Marketing Pricing
Here are the pricing plans for HubSpot Marketing. Choose the plan that best fits your requirements and budget.
Free
Free
Up to 2 users, 1,000 marketing contacts
Email marketing with HubSpot branding, up to 2,000 email sends per month, basic forms, 1 automated email action, live chat with branding, basic reporting
Starter
$20/month per seat (annual billing)
1,000 marketing contacts included
Removes HubSpot branding, adds simple automation, basic ad management, and essential marketing tools. Per seat pricing; promotional discounted rates may be offered to new customers
Professional
$890/month (annual billing, 3 core seats included)
2,000 marketing contacts included, additional seats $45/month
Adds omni channel workflow automation, advanced segmentation, unlimited automated form actions, A/B testing, custom reporting and dashboards, SEO tools, and lead scoring. Requires a one time $3,000 onboarding fee
Enterprise
$3,600/month (5 core seats included)
10,000 marketing contacts included, additional seats $75/month
Adds customer journey analytics, multi touch revenue attribution, predictive lead scoring, advanced governance, and full customization. Requires a one time $7,000 onboarding fee
HubSpot Marketing Specifications
Get a closer look at the technical specifications and system requirements for HubSpot Marketing. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- freelancers
- startups
- smes
- agencies
- enterprises
- live support
- phone
- tickets
HubSpot Marketing Videos
HubSpot Marketing Screenshots
Alternatives of HubSpot Marketing
AlternativesExplore alternative software options that can fulfill similar requirements as HubSpot Marketing. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
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HubSpot Marketing Comparisons
Compare HubSpot Marketing with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall HubSpot Marketing Reviews
Here's our unbiased review of HubSpot Marketing. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.