Insider
VerifiedAI-powered customer engagement platform unifying data, personalization, and journey orchestration
See all screenshots - Deployment Cloud Based
- Starting price Custom
- Free trial Not offered
- Best for SMEs, Enterprises
What is Insider?
Insider is an AI-powered customer engagement platform that unifies customer data, personalization, and journey orchestration for enterprise marketing teams. In December 2025 the company rebranded from Insider to Insider One, moving its product site from useinsider.com to insiderone.com while keeping the same platform and customer accounts. It combines a customer data platform, AI-driven personalization, and journey orchestration across web, app, email, SMS and RCS, WhatsApp, web push, site search, and conversational chatbots, connected through an Integration Hub with 100-plus prebuilt integrations.
Founded in Istanbul, Turkey in 2012, Insider is now headquartered in Singapore and serves more than 2,000 customers, including Samsung, Unilever, and Toyota, largely mid-market and enterprise brands in retail, financial services, and travel. Pricing is not published; Insider negotiates custom, quote-based enterprise contracts through a sales-led demo process. Developers can extend the platform through REST APIs.
Key Features of Insider
Insider lists 9 documented features, including Unified customer data platform (CDP), Insider One AI combining generative, predictive, and agentic AI and Cross-channel journey orchestration (Architect). The list below covers what the product does rather than how it is marketed.
- Unified customer data platform (CDP)
- Insider One AI combining generative, predictive, and agentic AI
- Cross-channel journey orchestration (Architect)
- Web and app personalization engine
- AI-powered site search and product discovery (Eureka Search, InStory)
- Conversational CX chatbots
- Messaging across WhatsApp, SMS/RCS, push, and email
- Integration Hub with 100+ prebuilt connectors
- Behavioral analytics and real-time reporting dashboards
Insider Pricing
Insider lists 1 plan without published figures. Pricing is quoted on request.
Custom Enterprise
Custom
Insider (Insider One) does not publish self-serve pricing. Contracts are quote-based, sized to modules, channels, and monthly tracked users.
Insider Specifications
Insider is available on web app. It offers an API.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Languages
- English
- Built for
- SMEs
- Enterprises
- Support
- Live Support
- Training
- Tickets
- Integrations
- Salesforce, HubSpot, Shopify, Google Ads, Facebook Ads, TikTok Ads, Zendesk, Segment, Snowflake, Google BigQuery, Twilio, Mailchimp, Klaviyo, Zapier
- Public API
- Yes
- Free trial
- No
- Free plan
- No
- Runs in browser
- No
- Customisable
- Yes
- Website
- useinsider.com
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