Braze
VerifiedCross-channel customer engagement platform for AI-powered messaging, journey orchestration, and data activation
See all screenshots - Deployment Cloud Based
- Starting price Custom
- Free trial Available
- Best for Startups, SMEs, Agencies
What is Braze?
Braze is a customer engagement platform that helps brands unify customer data and deliver personalized messaging across email, push notifications, SMS/RCS, WhatsApp, in-app, and web channels. Its Canvas orchestration tool lets marketers build multi-step, cross-channel customer journeys, while BrazeAI adds AI-powered decisioning, predictive recommendations, and an agent console for automating engagement decisions.
The platform serves companies ranging from early-stage startups to large global enterprises, with customers including Canva, Intuit, and MetLife. Braze is publicly traded on Nasdaq under the ticker BRZE and is headquartered in New York City, with additional offices in Chicago, London, San Francisco, and Singapore.
Key Features of Braze
Braze lists 10 documented features, including Canvas cross-channel journey orchestration, BrazeAI suite including Decisioning Studio and Agent Console and Email, push, SMS/RCS, WhatsApp, LINE, and KakaoTalk messaging. The list below covers what the product does rather than how it is marketed.
- Canvas cross-channel journey orchestration
- BrazeAI suite including Decisioning Studio and Agent Console
- Email, push, SMS/RCS, WhatsApp, LINE, and KakaoTalk messaging
- Real-time customer data platform with warehouse integrations
- Audience segmentation and real-time targeting
- Creative Studio for campaign workflow management
- Reporting and analytics dashboards
- In-product surveys, forms, and gamification tools
- Predictive AI and personalized recommendations (Pro tier and above)
- Audience Sync to third-party media and ad platforms
Braze Pricing
Braze lists 4 plans without published figures. Pricing is quoted on request.
Braze Go
Custom
Monthly Active Users (MAU) based
For early-stage growth teams; core Braze features and functionality
Braze Select
Custom
Monthly Active Users (MAU) based
For scaling companies; adds increased orchestration capabilities and enhanced security features
Braze Pro
Custom
Monthly Active Users (MAU) based
For performance optimization; adds predictive AI capabilities and AI personalized recommendations
Braze Enterprise
Custom
Monthly Active Users (MAU) based
For large-scale operations; adds enterprise-grade orchestration, infrastructure, and governance
Braze Specifications
Braze is available on web app and has iOS and Android apps. It offers an API and has a free trial.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Mobile
- iOS
- Android
- Languages
- English
- Built for
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Live Support
- Training
- Tickets
- Integrations
- Data warehouses (Snowflake, BigQuery, Redshift), CDPs, analytics tools, ad and media platforms via Audience Sync, ecommerce platforms, and a broad technology partner ecosystem accessible through Braze's Alloys integration marketplace
- Public API
- Yes
- Free trial
- Yes
- Free plan
- No
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- braze.com
Braze Screenshots
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