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Hootsuite

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All-in-one social media management platform for scheduling, publishing, engagement, listening, and analytics

Community Management Software Digital Marketing Software Social CRM Software Social Customer Service Software
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  • Deployment Cloud Based
  • Starting price $99
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is Hootsuite?

Hootsuite is a social media management platform that lets businesses schedule and publish posts, manage a unified inbox for messages and comments, and track analytics across networks like Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest from one dashboard. It includes AI-powered tools for caption writing, best-time-to-post recommendations, and trend detection, along with social listening for brand monitoring and competitive benchmarking.

Built for teams of all sizes, Hootsuite supports approval workflows, message routing, and custom reporting to help marketing and customer care teams collaborate efficiently. It connects with over 100 third-party apps and integrations, and offers a 14 day free trial with no credit card required.

Key Features of Hootsuite

Hootsuite lists 10 documented features, including Multi-network post scheduling and bulk publishing (up to 350 posts at once), Unified social inbox for messages, comments, and customer care and AI-powered caption and content generation (Wisdom AI assistant). The list below covers what the product does rather than how it is marketed.

  • Multi-network post scheduling and bulk publishing (up to 350 posts at once)
  • Unified social inbox for messages, comments, and customer care
  • AI-powered caption and content generation (Wisdom AI assistant)
  • Best-time-to-post recommendations
  • Social listening with brand monitoring and sentiment analysis
  • Competitive benchmarking and trend forecasting
  • Custom analytics and reporting dashboards
  • Content approval workflows and team collaboration tools
  • Message routing and assignment for team inboxes
  • Support for organic and paid social content management

Hootsuite Pricing

Hootsuite lists 3 plans, from $99 to $399.

Standard

$99

starting price

Request pricing

The pricing FAQ states paid plans start at $99 for a Standard plan.

Professional

$199

starting price

Request pricing

The pricing FAQ lists $199 for a Professional plan.

Advanced

$399

starting price

Request pricing

The pricing FAQ lists up to $399 for an Advanced plan, with custom solutions available for Enterprise organizations.

Hootsuite Specifications

Hootsuite is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Over 100 integrations available via the Hootsuite App Directory, including Canva, Dropbox, Google Drive, Salesforce, Adobe Express, and various CRM, analytics, and e-commerce tools, alongside native support for Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
hootsuite.com

Hootsuite Videos

Hootsuite Screenshots

Hootsuite screenshot 1

Hootsuite Comparisons

Side by side comparisons of Hootsuite against 3 other Digital Marketing Software options listed here.

Hootsuite
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Hootsuite
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Hootsuite FAQs

No, Hootsuite does not have a permanent free plan, but it offers a 14-day free trial that does not require a credit card to start.

Paid plans start at $99 per month for the Standard plan (billed annually), with Professional at $199 per month and Advanced at $399 per month. Enterprise pricing is custom and requires contacting sales.

Hootsuite supports scheduling and management for Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, and Pinterest, plus over 100 additional integrations through its App Directory.

Yes, Hootsuite includes AI-powered social listening tools for brand monitoring, sentiment analysis, competitive benchmarking, and trend detection.

Yes, Hootsuite offers mobile apps for both iOS and Android in addition to its web-based dashboard.

Yes, paid plans support multiple user seats with features like content approval workflows, message routing, and team collaboration tools for coordinating social media work.