Sprout Social
VerifiedAI-powered social media management platform for publishing, engagement, listening, and analytics
See all screenshots - Deployment Cloud Based
- Starting price $79
- Free trial Available
- Best for Startups, SMEs, Agencies
What is Sprout Social?
Sprout Social is a cloud-based social media management platform that helps businesses publish content, engage with customers, and analyze performance across networks like Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X. Its Smart Inbox consolidates messages and comments from every connected profile into one stream, while AI Assist helps teams draft captions, replies, and reports faster.
The platform also offers social listening, competitor benchmarking, sentiment analysis, and review management for businesses that need deeper brand intelligence. Sprout Social is built for teams of any size, from small marketing departments to large agencies and enterprises managing many social profiles, with tiered plans that unlock more automation, reporting, and API access at higher levels.
Key Features of Sprout Social
Sprout Social lists 10 documented features, including Unified publishing and scheduling calendar across major social networks, Smart Inbox that consolidates messages, comments, and mentions in one stream and AI Assist for drafting captions, post ideas, and reply suggestions. The list below covers what the product does rather than how it is marketed.
- Unified publishing and scheduling calendar across major social networks
- Smart Inbox that consolidates messages, comments, and mentions in one stream
- AI Assist for drafting captions, post ideas, and reply suggestions
- Social listening for brand mentions, keywords, and competitor tracking
- Sentiment analysis and message tagging for customer care workflows
- Cross-channel analytics and customizable performance reports
- Review management for third-party review sites
- Optimal send time recommendations based on audience activity
- Sprout Social public API for custom integrations and reporting
- Mobile apps for managing profiles, inbox, and calendar on the go
Sprout Social Pricing
Sprout Social lists 4 plans, from $79 to $399.
Essentials
$79
per seat/month
Publishing with optimal send times plus profile and post level reporting; billed monthly it is $99 per seat/month.
Standard
$199
per seat/month
For small teams managing a few profiles, with 5 social profiles and a consolidated inbox.
Professional
$299
per seat/month
For teams handling a lot of profiles with high engagement, adding unlimited social profiles.
Advanced
$399
per seat/month
Built for the challenges of cross functional teams and workflows, adding enhanced reply features.
Sprout Social Specifications
Sprout Social is available on web app and has iOS and Android apps. It offers an API and has a free trial.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Mobile
- iOS
- Android
- Languages
- English
- Built for
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Live Support
- Training
- Tickets
- Integrations
- Integrates with Instagram, Facebook, TikTok, LinkedIn, Pinterest, X, Threads, Reddit, WhatsApp, BlueSky, YouTube, Google Business Profile, Tripadvisor, Shopify, Zendesk, Slack, Salesforce, Adobe Express, and Optimizely, plus a public API for custom connections.
- Public API
- Yes
- Free trial
- Yes
- Free plan
- No
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- sproutsocial.com
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Sprout Social Comparisons
Side by side comparisons of Sprout Social against 3 other Social CRM Software options listed here.
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