Emplifi

Emplifi is a social media management and customer experience platform combining unified analytics, publishing, community management, listening, influencer and user generated content tools, care and chatbot modules, and ratings and reviews.

Putting marketing and customer care on the same platform is the structural argument and it addresses a split that costs brands daily. In most organisations the team posting the content and the team answering the replies use different tools and report to different leaders, so a product complaint under a campaign post is seen by marketing and handled by nobody.

Social commerce is the third leg and the one that separates Emplifi from pure management suites, covering ratings, reviews, user generated content and live advisor, which are the mechanisms that turn a social audience into a purchase rather than an impression.

Publishing a starting price at all is unusual at this end of the market and it is honest about who the product is for, because 1,249 dollars a month as an entry point rules out small businesses in a way a contact-sales page would have left ambiguous. Plans start at 1,249 dollars a month. Alongside the core engine, Emplifi covers ratings and reviews, live advisor for social commerce, coverage across major social networks and published starting prices, which is the practical surface a team works with day to day.