Best Content Marketing Software

Frase is a content platform that helps SEO and marketing teams research, brief, write, optimize, and monitor content for both traditional Google rankings and AI powered answers. It generates SEO content briefs from top ranking pages, drafts content with an AI agent, and scores pages for both SEO and generative engine optimization.

Beyond writing, Frase includes an AI visibility tracker that monitors how a brand appears in tools such as ChatGPT, Perplexity, and Google AI Overviews, plus a Content Guard feature that flags ranking decay and drafts fixes. It publishes directly to WordPress, Webflow, Sanity, Wix, or its own FraseCMS, and is used by in house content teams and agencies managing multiple client sites.

MarketMuse is an AI powered content research and planning platform used by SEOs, content strategists, and editorial teams. It analyzes a website's existing content against competitors to reveal topic gaps, then generates content briefs, strategy documents, and difficulty scores to guide what to write next and how thoroughly to cover it.

The platform includes tools such as Content Brief Generator, Topic Navigator, Competitive Content Analysis, and an Optimize feature with generative AI assistance. MarketMuse is based in Boston, Massachusetts, and has been built by practicing SEOs for more than a decade. It offers a free plan for light usage alongside paid Optimize, Research, and Strategy tiers aimed at individuals, growing teams, and agencies.

Lytho Planner is a content operations platform built around a master editorial calendar, helping marketing and communications teams plan, assign, and track content across channels. It offers real time dashboards, task assignment, deadline tracking, and workflow tools designed for teams juggling high volumes of campaigns and content types, and integrates with Lytho's digital asset management and approval workflows.

Lytho, a creative operations company, acquired the product (originally DivvyHQ) in early 2024 and rebranded it as Lytho Planner within its unified platform. Pricing is quoted as part of Lytho's Standard, Professional, or Enterprise tiers based on team size and features needed, with no self-serve pricing published. The company is headquartered in the United States.

StoryChief is a content marketing workspace for planning, creating, and distributing content across more than 30 channels, including WordPress, LinkedIn, Facebook, and email newsletters. Founded in 2017 and headquartered in Ghent, Belgium, it combines AI assisted briefs and drafting, an SEO focused article editor, an editorial calendar, and team approval workflows in one dashboard. Separate workspaces let agencies and multi brand teams keep clients organized, with analytics feeding results back into strategy.

StoryChief has a free forever plan with basic analytics, plus paid plans from an individual Social Media Calendar plan at 22 dollars a month to Team and Agency plans priced per seat or per client, and custom Enterprise pricing. All paid plans include a 7 day free trial with no credit card required. Customers include growing marketing teams, agencies, editorial teams, and B2B SaaS companies.

Contently is a content marketing platform built for regulated industries such as financial services, healthcare, and insurance. Founded in 2011 and headquartered in New York, it combines a managed workspace for briefs, editorial workflow, and compliance approvals with a network of more than 165,000 vetted creators, including FINRA registered reviewers. Its AI Studio uses multiple agents for brand voice, SEO, fact checking, and quality assurance, and tracks how brands are cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Contently does not publish self serve pricing online. Cost depends on content volume, industry, workflow complexity, and compliance needs, and brands request a custom quote through a demo or strategy call. There is no public free trial, though Contently will produce one free sample article on request. Its customers are large enterprise brands, including RBC, American Express, PNC Bank, and Marriott.

Ahrefs is an SEO and marketing platform built on its own web crawler and search index, offering tools including Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer. Founded in 2010 and headquartered in Singapore, it helps marketers research keywords, analyze backlinks, fix technical site issues, and track search rankings. It has also added AI focused features such as Brand Radar to measure how brands appear in AI search tools and chatbots.

Ahrefs offers a free forever plan called Ahrefs Free alongside paid plans named Lite, Standard, Advanced, and Enterprise, starting at 129 dollars a month with a discount for annual billing. It does not currently offer a free trial. Customers range from independent bloggers and freelance SEOs to marketing agencies and large enterprises, supported by 24 hour multilingual live chat and a help center.

Semrush is an online visibility platform for search engine optimization, competitor research, content marketing, advertising research, and social media management. Founded in 2008 and headquartered in Boston, Massachusetts, it combines proprietary web crawl data with tools such as keyword research, Site Audit, Position Tracking, and backlink analysis, plus AI visibility tracking that monitors brand mentions in ChatGPT, Google AI Mode, Perplexity, and Gemini. Adobe completed its acquisition of Semrush Holdings in April 2026.

Plans start at 117.33 dollars a month billed annually and rise to 549 dollars a month for the Advanced SEO and AI Search plan, with annual billing saving up to 17 percent. There is no permanent free plan, though new users get a 7 day free trial. Customers range from solo site owners to agencies and enterprises, supported by 24 hour live chat and Semrush Academy training.

CoSchedule is a marketing calendar platform for planning, scheduling, and publishing social media posts alongside blog content and marketing campaigns. It includes a drag and drop calendar, AI assisted headline and content templates, a shared inbox for Facebook and Instagram messages, ReQueue automation that recycles evergreen posts, and custom analytics reporting. Higher tiers add kanban and table project views, approval workflows, digital asset management, and single sign-on for larger marketing teams.

CoSchedule offers a free forever Calendar plan for one user and one social profile, with paid plans starting at 19 dollars per user per month billed annually and custom priced tiers for agencies and enterprises. The company is headquartered in Bismarck, North Dakota, and provides email and live chat support alongside web, iOS, and Android access.

HubSpot Marketing is the email marketing product within HubSpot's Marketing Hub, part of the broader HubSpot Customer Platform. It lets marketing teams create, personalize, and send emails using a drag and drop editor and pre built templates for newsletters, promotions, and lead nurturing, without needing a designer or developer. Emails connect natively to HubSpot's CRM, so senders can personalize content with contact data such as name, company, or lifecycle stage, and trigger automated follow ups based on opens, clicks, or form submissions.

The product includes AI tools for generating subject lines and email copy, A/B testing for subject lines and content, and reporting dashboards that track opens, clicks, and conversions. It is aimed at marketing teams of all sizes, from small businesses using the free tier to larger organizations that need advanced automation, segmentation, and reporting available in the paid Marketing Hub tiers. A free plan is available, and paid plans add higher sending limits, automation, and analytics.

Blaze AI is an all-in-one AI marketing platform built to help businesses create, optimize, and publish marketing content faster without sacrificing brand quality. It combines organic content creation, paid ads, landing pages, reputation management, and AI SDR capabilities in one workspace. Its core value is automation with strategy, using a brand kit and performance data to improve future campaigns. It supports social posts, blog articles, email newsletters, ad creative, and review responses, with publishing across multiple channels on autopilot. Managed services are also available for teams that want done-for-you marketing. Read Blaze AI Reviews