What is Frase?

Frase is a content platform that helps SEO and marketing teams research, brief, write, optimize, and monitor content for both traditional Google rankings and AI powered answers. It generates SEO content briefs from top ranking pages, drafts content with an AI agent, and scores pages for both SEO and generative engine optimization.

Beyond writing, Frase includes an AI visibility tracker that monitors how a brand appears in tools such as ChatGPT, Perplexity, and Google AI Overviews, plus a Content Guard feature that flags ranking decay and drafts fixes. It publishes directly to WordPress, Webflow, Sanity, Wix, or its own FraseCMS, and is used by in house content teams and agencies managing multiple client sites.

Key Features of Frase

Here are the powerful features that make Frase stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • SEO content brief generator built from top ranking pages
  • AI writing agent with brand voice controls
  • AI visibility tracking across ChatGPT, Google AI, Perplexity, Claude, and Gemini
  • Content Guard for ranking decay detection and fixes
  • Site audits with prioritized, impact weighted fixes
  • Direct publishing to WordPress, Webflow, Sanity, Wix, and FraseCMS
  • Topic clusters and SERP research
  • REST API with webhook support

Frase Pricing

Here are the pricing plans for Frase. Choose the plan that best fits your requirements and budget.

Starter

$39/month billed yearly ($49/month billed monthly)

1 seat, 1 site

10 articles/month, 50 audit pages/month, Content Guard on 3 pages.

Professional

$103/month billed yearly ($129/month billed monthly)

3 seats, 5 sites

40 articles/month, 250 audit pages/month, content calendar.

Scale

$239/month billed yearly ($299/month billed monthly)

5 seats, up to 10 domains

100 articles/month, 1,000 audit pages/month, full agent auto publishing.

Enterprise

Custom pricing

Custom seats and domains

White label reports, branded client portal, SSO and SAML.

Frase Specifications

Get a closer look at the technical specifications and system requirements for Frase. Find out if it's compatible with your operating system and other software.

Software Tagline :
Content operating system for SEO and AI search, from research to publishing.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • tickets
Integrations :
WordPress, Webflow, Sanity, Wix, FraseCMS, Zapier, Make, n8n, API
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
No
Free Plan Available :
No
Customization Available :
Yes

Frase Videos

Frase Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Frase. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Frase Comparisons

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Overall Frase Reviews

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Frase Pros and Cons

Frase FAQs

No, Frase does not have a permanent free plan, but it offers a 7 day free trial that does not require a credit card.

Depending on plan tier, Frase tracks brand visibility across ChatGPT and Google AI on Starter, adding Perplexity, Claude and Gemini on higher tiers.

Frase can publish directly to WordPress, Webflow, Sanity, Wix, or its own FraseCMS.

Yes, API access with webhook support is included starting on the Starter plan.

No, Frase is web based only, though a Chrome extension is available for some workflows.