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Airtable

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No-code database and calendar views for planning content, campaigns, and marketing workflows.

Content Marketing Software Operations Management Software
  • Deployment Cloud Based
  • Starting price $0
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Airtable?

Airtable is a cloud-based platform that combines a flexible database with spreadsheet-style views, letting teams build custom applications without writing code. For content and marketing teams, it is commonly used to build editorial calendars and campaign trackers using Grid, Kanban, Calendar, and Timeline views, with automations that move content through review and publishing stages. Bases can include forms for intake requests, file attachments for creative assets, and custom interfaces for stakeholder dashboards.

Founded in 2012 and headquartered in San Francisco, Airtable serves individuals up to large enterprises. It offers a free plan alongside paid Team, Business, and Enterprise Scale tiers, a REST API, native Mac and Windows apps, and iOS and Android mobile apps. Recent updates have added AI-assisted app building and automation features.

Key Features of Airtable

Airtable lists 10 documented features, including Calendar, Kanban, Timeline, and Grid views for visualizing and scheduling content and campaigns, Customizable no-code databases (bases) for building editorial and campaign pipelines and Automations that trigger status updates, reminders, and notifications as content moves through workflow stages. The list below covers what the product does rather than how it is marketed.

  • Calendar, Kanban, Timeline, and Grid views for visualizing and scheduling content and campaigns
  • Customizable no-code databases (bases) for building editorial and campaign pipelines
  • Automations that trigger status updates, reminders, and notifications as content moves through workflow stages
  • Forms for collecting content requests, briefs, or campaign intake from stakeholders
  • Real-time collaboration with comments, @mentions, and file attachments on records
  • Custom Interfaces for building stakeholder-facing dashboards of campaign or content status
  • Integrations with tools like Slack, Google Drive, and social or marketing platforms, plus Zapier
  • AI-assisted features for summarizing, drafting, and organizing content within bases
  • REST API and scripting extensions for connecting bases to external marketing systems
  • Ready-made templates for content calendars, campaign trackers, and editorial workflows

Airtable Pricing

Airtable lists 4 plans without published figures. Pricing is quoted on request.

Free

$0

Up to 5 editors, 1,000 records per base, 1GB attachments per base

Free Trial

Core views, forms, and limited AI credits included

Team

$20/user/month billed annually ($24/user/month billed monthly)

50,000 records per base, 20GB attachments per base

Free Trial

Adds automations and Gantt/Timeline view; new workspaces get a 14-day free trial.

Business

$45/user/month billed annually

125,000 records per base, 100GB attachments per base

Free Trial

Adds admin panel, SSO, and advanced automation actions

Enterprise Scale

Contact sales

Higher record limits, custom to organization

Free Trial

Unlimited workspaces and org units, enterprise key management, audit logs

Airtable Specifications

Airtable is available on web app, Windows and macOS and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Software Tagline :
No-code database and calendar views for planning content, campaigns, and marketing workflows.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
  • windows
  • macos
Mobile Platforms :
  • ios
  • android
Language Support :
en
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • training
  • tickets
Integrations :
Slack, Google Drive, Salesforce, Jira, Zendesk, Zapier, Microsoft Teams, Gmail, Dropbox
Product Url :
https://www.airtable.com
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

Airtable Videos

Airtable Screenshots

Airtable screenshot 1

Alternatives of Airtable

Alternatives

Other Content Marketing Software products listed on SocialAtoZ, each with its own pricing and feature detail to compare against Airtable.

BuzzSumo

Content research and media monitoring platform for content ideas, influencer discovery, and brand mentions.

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Clearscope

AI powered content optimization platform that helps teams get discovered on Google and AI chatbots.

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Content Workflow by Bynder

Collaborative content workflow and approval platform, formerly GatherContent, now part of Bynder.

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Contently

Content marketing platform with a vetted creator network built for regulated industries.

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Airtable Comparisons

Side by side comparisons of Airtable against 3 other Content Marketing Software options listed here.

Airtable
BuzzSumo
VS
Airtable
Clearscope
VS
Airtable
Content Workflow by Bynder
VS

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Airtable FAQs

Yes. Airtable offers a free plan for up to 5 editors with a 1,000 record limit per base, plus paid Team, Business, and Enterprise Scale plans.

Yes. Its Calendar, Kanban, and Timeline views, along with automations, make it a common choice for planning and tracking editorial and marketing campaigns.

Yes. Airtable provides a REST API and scripting and automation tools.

Yes. New workspaces automatically start with a 14-day trial of the Team plan.

Airtable runs in a web browser and has native desktop apps for Mac and Windows plus mobile apps for iOS and Android.