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Airtable

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No-code database and calendar views for planning content, campaigns, and marketing workflows.

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  • Deployment Cloud Based
  • Starting price $20
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Airtable?

Airtable is a cloud-based platform that combines a flexible database with spreadsheet-style views, letting teams build custom applications without writing code. For content and marketing teams, it is commonly used to build editorial calendars and campaign trackers using Grid, Kanban, Calendar, and Timeline views, with automations that move content through review and publishing stages. Bases can include forms for intake requests, file attachments for creative assets, and custom interfaces for stakeholder dashboards.

Founded in 2012 and headquartered in San Francisco, Airtable serves individuals up to large enterprises. It offers a free plan alongside paid Team, Business, and Enterprise Scale tiers, a REST API, native Mac and Windows apps, and iOS and Android mobile apps. Recent updates have added AI-assisted app building and automation features.

Key Features of Airtable

Airtable lists 10 documented features, including Calendar, Kanban, Timeline, and Grid views for visualizing and scheduling content and campaigns, Customizable no-code databases (bases) for building editorial and campaign pipelines and Automations that trigger status updates, reminders, and notifications as content moves through workflow stages. The list below covers what the product does rather than how it is marketed.

  • Calendar, Kanban, Timeline, and Grid views for visualizing and scheduling content and campaigns
  • Customizable no-code databases (bases) for building editorial and campaign pipelines
  • Automations that trigger status updates, reminders, and notifications as content moves through workflow stages
  • Forms for collecting content requests, briefs, or campaign intake from stakeholders
  • Real-time collaboration with comments, @mentions, and file attachments on records
  • Custom Interfaces for building stakeholder-facing dashboards of campaign or content status
  • Integrations with tools like Slack, Google Drive, and social or marketing platforms, plus Zapier
  • AI-assisted features for summarizing, drafting, and organizing content within bases
  • REST API and scripting extensions for connecting bases to external marketing systems
  • Ready-made templates for content calendars, campaign trackers, and editorial workflows

Airtable Pricing

Airtable lists 2 plans, from $20 to $45.

Team

$20

per user, per month, billed annually

For people who like the Free plan but need more capacity.

Business

$45

per user, per month, billed annually

Adds the features departments and enterprise organizations need; Enterprise Scale pricing is custom.

Airtable Specifications

Airtable is available on web app, Windows and macOS and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
  • Windows
  • macOS
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Slack, Google Drive, Salesforce, Jira, Zendesk, Zapier, Microsoft Teams, Gmail, Dropbox
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
airtable.com

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Airtable Comparisons

Side by side comparisons of Airtable against 3 other Content Marketing Software options listed here.

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Airtable FAQs

Yes. Airtable offers a free plan for up to 5 editors with a 1,000 record limit per base, plus paid Team, Business, and Enterprise Scale plans.

Yes. Its Calendar, Kanban, and Timeline views, along with automations, make it a common choice for planning and tracking editorial and marketing campaigns.

Yes. Airtable provides a REST API and scripting and automation tools.

Yes. New workspaces automatically start with a 14-day trial of the Team plan.

Airtable runs in a web browser and has native desktop apps for Mac and Windows plus mobile apps for iOS and Android.